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Hutagalung, Maria
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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PENGARUH KUALITAS PELAYANAN DAN PREMI TERHADAP KEPUASAN PESERTA DI BPJS KESEHATAN KANTOR CABANG SIBOLGA Tambunan, Elisabet; Purba, Mery Lani; Silalahi, Tohonan; Hutagalung, Maria
JURNAL MUTIARA MANAJEMEN Vol 10 No 1 (2025): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v10i1.5752

Abstract

The aim of this research is to determine the effect of service quality and premiums on participant satisfaction at the BPJS (Social Security Administration) Health Office, Sibolga Branch. The effects of service quality and premiums are analysed both partially and simultaneously on participant satisfaction. The research method used is quantitative research. Data collection was carried out using questionnaires distributed directly to BPJS Health participants at the Sibolga Branch through a survey technique. The sample in this study consists of 99 BPJS Health participants from the Sibolga Branch. The analysis methods employed include validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results of the study indicate that: (1) the service quality variable has a positive and significant effect on participant satisfaction, with a value of 9.113; (2) the premium variable has a positive and significant effect on participant satisfaction, with a value of 3.629; (3) the service quality and premium variables simultaneously have a positive and significant effect, with a value of 68.931; (4) based on the coefficient of determination (R²), the value is 0.590 or 59%, while the remaining 41% is influenced by other variables not examined in this study, such as location, promotion, and others.
PENGARUH GAYA HIDUP DAN FASILTAS TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI CAFÉ YOU FEE MEDAN Sigalingging, Nursima; Hutagalung, Maria; Eva Solita Pasaribu
JURNAL MUTIARA MANAJEMEN Vol 9 No 1 (2024): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v9i1.6300

Abstract

The of purpose study is to ascertain how amenities and lifestyle affect customers' decisions to buy from Cafe You Fee Medan. Ninety-four Cafe You Fee Medan patrons made up the sample and research. Purposive sampling is the sampling strategy employed, and multiple linear regression analysis is the data analysis approach.Finding out how facilities and lifestyle impact customers' decisions to purchase from Cafe You Fee Medan is the aim of this study. Ninety-four customers of Cafe You Fee Medan comprised and the sampling strategy used is purposefulsampling. According to the study's findings, the lifestyle variable (X1) significantly and favorably influences the purchasing choice variable (Y), and the facility variable (X2) also significantly and favorably influences the purchasing decision variable. It can be concluded that the influence of each variable is seen at the same time, that the value of Fcount (489.502) is greater than Ftable (3.10) or sig. is 0.000 < 0.05. Lifestyle and facility variables account for 91.5% of purchasing decisions
Co-Authors Eva Solita Pasaribu Purba, Mery Lani Sigalingging, Nursima Silalahi, Tohonan Tambunan, Elisabet