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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen Journal of Islamic Thought and Philosophy
Sari, Junia Mayang
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Itu Analisis SWOT: Strategi Pemasaran untuk Meningkatkan Penjualan Larasati, Mayang; Albar, Berri Brilliant; Sari, Junia Mayang
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 15 No. 1: April 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v15i1.14193

Abstract

This research aims to identify effective marketing strategies to increase sales. Thus, leads to business existence and sustainability. This research is classified as field research with a descriptive qualitative approach and has selected 14 food vendors at Pantai Padang as a sample group using nonprobability sampling, namely snowball sampling. Previous research explores strategies to increase sales for various businesses, but there is a dearth of research focusing on marketing strategies tailored to traders operating within a specific environment. To address this gap, a SWOT analysis was conducted to assess the strengths, weaknesses, opportunities, and threats facing the merchants. This study uses IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) to assess the internal and external factors that influence the sustainability and performance of their businesses. The results of the IFAS analysis showed strong internal environmental conditions. The EFAS analysis shows that the traders are effectively capitalizing on opportunities while mitigating threats. In the Cartesian diagram, the SWOT analysis is in the first quadrant, known as the aggressive strategy quadrant, which is favorable for the business. The analysis performed will influence the long-term viability of the business, encompassing continuous operations, growth, strategic development to ensure business continuity, and expansion efforts, all of which contribute to the sustainability and ongoing existence of the business. Keywords: Marketing Strategy; MSMEs; SWOT; IFAS; EFAS
The Nature of Science in Islamic Economic Philosophy: An Ontological, Epistemological, and Axiological Analysis Sari, Junia Mayang; Sumaiyah, Sherly; Dastiana, Fuja; Novia, Aidil
Journal of Islamic Thought and Philosophy Vol. 5 No. 2 (2026): June
Publisher : Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jitp.2026.5.2.257-278

Abstract

This study explores the integration of ontology, epistemology, and axiology within the Tawhidic paradigm in economics. It addresses the dominance of the positivist paradigm in modern economics, which limits knowledge to empirical and value-neutral dimensions while neglecting moral and spiritual aspects. This research employs a qualitative approach based on library research and critical-conceptual analysis, drawing on authoritative sources in the philosophy of science, Islamic economics, and reputable international journal articles. Data are analyzed through close reading, thematic coding, and critical-reflective interpretation. The findings indicate that, ontologically, economic reality is viewed as part of divine creation; epistemologically, knowledge emerges from the integration of revelation and reason; and axiologically, economic activity is directed toward achieving falah and the objectives of maqasid al-shariah. The study also highlights the limitations of the positivist paradigm and contrasts it with the Tawhidic framework, which incorporates ethical and spiritual dimensions into economic analysis. This research contributes to the development of an integrated conceptual framework of Islamic economics and offers a critical alternative to the prevailing positivist paradigm.
Co-Authors Aidil Novia, Aidil Berri Brilliant Albar Dastiana, Fuja Larasati, Mayang Sumaiyah, Sherly