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All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat JURISMA: Jurnal Riset Bisnis & Manajemen AMAR (Andalas Management Review) Maqdis: Jurnal Kajian Ekonomi Islam
Larasati, Mayang
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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VANAME SHRIMP MARKETING STRATEGY AT PT DPP KAUR REGENCY Yuristia, Rahmi; Asona, Henny Maria; Badrudin, Redy; Larasati, Mayang; Martina, Martina; Reflis, Reflis
Maqdis: Jurnal Kajian Ekonomi Islam Vol 8, No 1 (2023): Januari - Juni 2023
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/maqdis.v8i1.444

Abstract

Cultivation of vaname shrimp ponds is conducted by PT. DPP exclusively, but many other companies are also involved in the vaname shrimp cultivation business center, which creates competition. To compete with other shrimp pond businesses, a marketing strategy is needed. The methods used are EFAS (External Factor Analysis Summary) and IFAS (Internal Factor Analysis Summary) analysis, SWOT analysis, and QSPM analysis. Based on the results of the SWOT matrix analysis, it is evident that the strategic position is in quadrant (I) where the strength factor is greater than the weakness factor and the opportunity factor is greater than the threat factor, thus indicating an aggressive strategy (Growth-Oriented Strategy). This means that PT DPP vannamei shrimp company is in a potential position, making it highly likely to continue doing business optimally. The prioritized alternative marketing strategies for vaname shrimp are: 1) maintaining good relations with consumers by fulfilling consumer orders according to demand, and 2) utilizing adequate facilities and infrastructure to maintain products in accordance with sales standards.
Market Testing dan Positioning Produk Inovasi Albar, Berri Brilliant; Larasati, Mayang; Putra, Sapta Eka
AMAR (Andalas Management Review) Vol. 4 No. 2 (2020)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.4.2.73-88.2020

Abstract

The product innovation enters the next stage in the product development process series towards commercialization. As a product during its development period, it is necessary to carry out market research to determine consumer preferences and perceptions, to become the basis for business analysis and improvement. This activity is carried out through deep interviews with inventors, product / sample tests and simulations, surveys and observations on the market and its segmentation. Market research techniques are used by searching, gathering, and analyzing information about consumers or markets that are appropriate for the business they run. In addition to product quality through understanding the needs and tastes of consumers, another thing that also builds consumer ratings of products is perception. Positioning is the initial analysis to build perception in the minds of consumers. This activity aims to obtain market research documents to determine consumer perceptions about innovation products after consuming the product so that it can be used as a reference for product improvement before commercialization. This activity also aims to help to analyze positioning and design marketing strategies for the next stage. Understanding consumer needs and creating products that are able to meet the needs and solve consumer problems are the keys to successful product commercialization. This activity carried out market research on 7 Andalas University innovation products on food and beverage category with 100 respondents for each of their products spread across the West Sumatra region. This activity produces product market research documents that can be used by each inventor and developer of each product to develop and commercialize their products.
Itu Analisis SWOT: Strategi Pemasaran untuk Meningkatkan Penjualan Larasati, Mayang; Albar, Berri Brilliant; Sari, Junia Mayang
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 15 No. 1: April 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v15i1.14193

Abstract

This research aims to identify effective marketing strategies to increase sales. Thus, leads to business existence and sustainability. This research is classified as field research with a descriptive qualitative approach and has selected 14 food vendors at Pantai Padang as a sample group using nonprobability sampling, namely snowball sampling. Previous research explores strategies to increase sales for various businesses, but there is a dearth of research focusing on marketing strategies tailored to traders operating within a specific environment. To address this gap, a SWOT analysis was conducted to assess the strengths, weaknesses, opportunities, and threats facing the merchants. This study uses IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) to assess the internal and external factors that influence the sustainability and performance of their businesses. The results of the IFAS analysis showed strong internal environmental conditions. The EFAS analysis shows that the traders are effectively capitalizing on opportunities while mitigating threats. In the Cartesian diagram, the SWOT analysis is in the first quadrant, known as the aggressive strategy quadrant, which is favorable for the business. The analysis performed will influence the long-term viability of the business, encompassing continuous operations, growth, strategic development to ensure business continuity, and expansion efforts, all of which contribute to the sustainability and ongoing existence of the business. Keywords: Marketing Strategy; MSMEs; SWOT; IFAS; EFAS
Asistensi Kampung Moderasi Beragama Nagari Sungai Buluah Barat Kecamatan Batang Anai Kabupaten Padang Pariaman Ulfah, Muthia; Fitria, Aida; Larasati, Mayang
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 15, No 4 (2024): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v15i4.19072

Abstract

Pembentukan Kampung Moderasi Beragama (KMB) adalah salah satu program prioritas Kementerian Agama. Untuk melaksanakan program tersebut dibentuklah kelompok kerja (Pokja) KMB secara bertingkat mulai dari level pusat hingga kecamatan yang sekaligus menjadi ujung tombak pelaksanaan program KMB. Yang menjadi persoalan adalah ketidaksiapan Pokja KMB Kecamatan sebagai pelaksana di lapangan meskipun pedoman pembentukan KMB sudah dikeluarkan oleh Kementerian Agama. Pengabdian ini bertujuan untuk melakukan penguatan terhadap  Pokja KMB Kecamatan Batang Anai sebagai pelaksana program KMB di Nagari Sungai Buluah Barat. Metode yang digunakan dalam pengabdian ini adalah Participatory Action Research (PAR) yang prosesnya meliputi tahapan mengetahui, memahami, merencanakan, melaksanakan, dan mengubah di mana dalam setiap prosesnya  Pokja KMB didorong untuk berperan aktif sementara pengabdi mengambil posisi sebagai pendamping yang memberikan motivasi dan bantuan pada saat dibutuhkan. Hasil pengabdian menunjukkan bahwa asistensi yang dilakukan terhadap  KMB memberikan dampak positif terhadap anggota. Salah satu keberhasilan pengabdian ini adalah memberikan kepercayaan diri kepada anggota dalam melaksanakan program KMB. Kepercayaan diri ini muncul karena mereka telah memiliki pengetahuan dan kapasitas untuk mengelola program KMB.
The Hotel Syariah di Kota Padang dalam Persepsi Wisatawan Non-Muslim Larasati, Mayang; Albar, Berri Brilliant; Sari, Junia Mayang
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 15 No. 2: Oktober 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/y0mdeg91

Abstract

This study aims to explore non-Muslim tourists' perceptions of Sharia hotels in Padang City, West Sumatra. This research employs a qualitative research design with a case study approach, utilizing primary and secondary data as the main sources. The sampling method used is non-probability sampling, specifically snowball sampling. Data collection was carried out through interviews and literature reviews, with the sample consisting of non-Muslim tourists currently or previously staying in Sharia hotels in Padang. Findings from the field indicate that non-Muslim tourists have generally developed a positive perception of Sharia hotels in Padang. The study also reveals that these perceptions vary, influenced by factors such as the tourists' knowledge and personal experiences during their stay at Sharia hotels in the city. This research is expected to assist Sharia hotel managers in Padang in becoming more responsive to the needs and perceptions of non-Muslim tourists, enabling Sharia hotels to grow as inclusive and competitive accommodation options in the global tourism industry, as they have the same potential for growth as conventional hotels. Keywords: Perception; Non-Muslim Touris; Halal Tourism; Accommodation; Sharia Hotels
Co-Authors aida fitria Albar, Berri Brilliant Asona, Henny Maria Martina Martina Putra, Romy Yunika Putri, Trinitaria Marlis Redy Badrudin Reflis, Reflis Sapta Eka Putra Sari, Junia Mayang Ulfah, Muthia Yuristia, Rahmi