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All Journal Jurnal Ilmu Manajemen Jurnal Ilmu Manajemen
Choirunnisa, Salsadilla
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Eco-Friendly Innovation Strategy: Analysis of Absorption Capacity and Knowledge Management of MSMEs in Yogyakarta Choirunnisa, Salsadilla; Nursyamsiah, Siti
JURNAL ILMU MANAJEMEN Vol. 22 No. 1 (2025): JUNE 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i1.82717

Abstract

This study aims to investigate how absorptive capacity and knowledge management affect green innovation and how the interaction between absorptive capacity and knowledge management affects green innovation, especially in the context of creative industry MSMEs in Yogyakarta. This study was designed using a purposive sampling technique. Data was collected through a survey of 100 MSMEs in the creative product industry sector in the Special Region of Yogyakarta. The research data were processed using the PLS-SEM analysis tool. The research findings indicate that absorptive capacity significantly impacts the implementation of green innovation, while knowledge management does not significantly impact the implementation of green innovation. The interaction between the company's absorptive capacity and knowledge management also does not significantly affect green innovation. The results of this study contribute to the theory and practice for MSMEs to design strategies for implementing green practices and knowledge management to enhance innovation.
Eco-Friendly Innovation Strategy: Analysis of Absorption Capacity and Knowledge Management of MSMEs in Yogyakarta Choirunnisa, Salsadilla; Nursyamsiah, Siti
JURNAL ILMU MANAJEMEN Vol. 22 No. 1 (2025): JUNE 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i1.82717

Abstract

This study aims to investigate how absorptive capacity and knowledge management affect green innovation and how the interaction between absorptive capacity and knowledge management affects green innovation, especially in the context of creative industry MSMEs in Yogyakarta. This study was designed using a purposive sampling technique. Data was collected through a survey of 100 MSMEs in the creative product industry sector in the Special Region of Yogyakarta. The research data were processed using the PLS-SEM analysis tool. The research findings indicate that absorptive capacity significantly impacts the implementation of green innovation, while knowledge management does not significantly impact the implementation of green innovation. The interaction between the company's absorptive capacity and knowledge management also does not significantly affect green innovation. The results of this study contribute to the theory and practice for MSMEs to design strategies for implementing green practices and knowledge management to enhance innovation.
Co-Authors Siti Nursyamsiah, Siti