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All Journal Jurnal Manajemen Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK)
Muh Fajrul
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Strategi Peningkatan Daya Saing UMKM Kuliner di Era Digital: Studi Kasus pada Pelaku Usaha di Kota Semarang Muh Fajrul; Riska Fita Saptyana
MAMEN: Jurnal Manajemen Vol. 4 No. 2 (2025): April 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i2.5066

Abstract

Culinary MSMEs in Semarang City make significant contributions to the regional economy (22% of local revenue), yet face challenges such as low digital adoption (only 18% of MSMEs utilize technology optimally), raw material inflation (15-20%), and competition with modern franchises. This study analyzes competitiveness enhancement strategies through a qualitative case study approach involving 15 traditional culinary MSMEs (Lumpia, Bandeng Presto, Tahu Gimbal) that use at least one digital platform. Data was collected through interviews, observations, and document analysis, then evaluated using an integrated SWOT matrix (RBV, Dynamic Capabilities, and Institutional Theory). The findings reveal: (1) Iconic products possess competitive advantages based on local wisdom, yet 72% of MSMEs fail to optimize digital branding; (2) Adoption of TikTok Shop and GoFood increases revenue by up to 40%, but is hindered by low digital literacy among older generations (58% can only upload product photos); (3) Technology-based upstream-downstream collaboration (e.g., blockchain) is required to mitigate inflation and logistics risks; (4) Government programs (Digital KUR, Semarang MSME Digital Hub) serve as transformation catalysts. In conclusion, competitiveness strategies require the integration of three aspects: optimization of local products, enhanced digital capabilities, and policy synergy. Recommendations include practical digital training, creative packaging innovation, and strengthening support ecosystems. This study contributes the Digital Heritage Culinary Framework model, applicable to other heritage cities.
Pengaruh Motivasi Dan Kompetensi Terhadap Kinerja Alexander Nova Vernando; Riska Fita Saptyana; Muh Fajrul; Anang Tri Wahyono; Kaharudin, Erlitawati
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 4 No. 3 (2025): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jebmak.v4i3.1293

Abstract

Dalam kondisi dinas pada saat ini, setiap instansi berusaha melakukan evaluasi terhadap kinerja masing-masing institusi. Salah satu masalah yang dikeluhkan oleh pegawai bidang sekretariat Dinas Pemadam Kebakaran Kota Semarang, yaitu promosi, pengembangan, dan peningkatan karir serta penghargaan yang mana pegawai berpendapat masih belum pantas dengan pekerjaan yang pegawai hasilkan, sehingga hal tersebut dapat mengakibatkan tingkat motivasi menurun yang menyebabkan kinerja pegawai yang rendah dapat disebabkan kompetensi pegawai yang tidak kompeten. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh motivasi dan kompetensi terhadap kinerja pegawai. Peneliti menggunakan method quantitative untuk mengetahui hasil dari penelitian ini, berarti peneliti mengambil data dari kuesioner yang dibagikan. Berdasarkan dari hasil perhitungan hipotesis pertama motivasi tidak berpengaruh terhadap kinerja pegawai bidang sekretariat Dinas Pemadam Kebakaran Kota Semarang. Berdasarkan dari hasil perhitungan hipotesis kedua kompetensi berpengaruh terhadap kinerja pegawai bidang sekretariat Dinas Pemadam Kebakaran Kota Semarang. Artinya kompetensi dapat meningkatkan kinerja pegawai. Karena kedinasan mempertimbangkan keahlian dan pengalaman yang dimiliki oleh pegawai sehingga kinerja pegawai optimal dibidangnya.
Studi Kualitatif Dampak Kebijakan Moneter terhadap Perilaku Konsumen di Kota Semarang Erlitawati Kaharuddin; Muh Fajrul; Alexader Nova Vernando; Herlin Hidayat
MAMEN: Jurnal Manajemen Vol. 5 No. 1 (2026): Januari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i1.7095

Abstract

This study primarily aims to analyze in depth how monetary policy, specifically the increase in Bank Indonesia's benchmark interest rate, affects household consumption behavior and financial adaptation strategies in Semarang City. The research is motivated by the aggressive monetary tightening policy (150 bps interest rate hike during the 2022–2024 period) which impacted purchasing power in a medium-sized city characterized by high household consumption and diverse financial literacy. Employing a qualitative phenomenological design, data were collected through in-depth interviews with 15 informants from various socio-economic backgrounds, complemented by limited observation and secondary documentation. Thematic analysis, assisted by NVivo 12 software, was conducted to identify patterns of perception, consumption adjustment, and financial responses. The main findings identify four themes: (1) low policy understanding and reactive perceptions among low-income individuals, (2) a significant decline in non-essential and credit-financed durable goods consumption, (3) adaptation strategies such as budget tightening, diversification of digital side income, and a shift in preference toward local/discounted products. A crucial finding highlights behavioral asymmetry based on income: high-income groups respond rationally by increasing deposits and adjusting investments, while low-income groups rely on short-term consumer financing like paylater and make essential expenditure trade-offs. Financial literacy is demonstrated to be a moderating factor, serving as a "rational filter" against monetary pressure. This study provides a comprehensive micro-behavioral perspective, concluding that the effectiveness of monetary policy transmission is highly dependent on financial literacy and has a significant asymmetric impact on vulnerable groups, thus necessitating more inclusive policy communication.
Co-Authors Alexader Nova Vernando Alexander Nova Vernando Anang Tri Wahyono Erlitawati Kaharuddin Herlin Hidayat Kaharudin, Erlitawati Riska Fita Saptyana