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All Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Ilmu Sosial dan Politik (JISPOL)
Sihombing, Axido
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Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Gaya Hidup dan Harga Terhadap Keputusan Pembelian Mie Gacoan Pancing Sianturi, Indra Prayogi; Sirait, Nathanael; Sihombing, Axido; Hutasoit, Dio
Jurnal Ilmu Sosial Dan Politik Vol. 4 No. 2 (2024): Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v4i2.2819

Abstract

Keputusan pembelian Mie Gacoan di cabang Pancing sangat dipengaruhi oleh gaya hidup dan pengelolaan keuangan individu, bukan hanya rasa lapar semata. Gaya hidup modern dan tren media sosial menjadikan Mie Gacoan Pancing pilihan favorit karena praktis, kekinian, dan terjangkau, sementara pengelolaan keuangan mendorong konsumen untuk mencari opsi makanan hemat biaya yang tetap "worth it". Secara keseluruhan, pembelian Mie Gacoan Pancing mencerminkan interaksi kompleks antara gaya hidup yang menentukan motivasi dan preferensi, serta pengelolaan keuangan yang memberikan batasan dan kemungkinan bagi konsumen. Metode Penelitian Penelitian ini dilakukan dengan metode kuantitatif, Hasil : Menunjukkan bahwa Gaya Hidup (X1) tidak berpengaruh positif dan signifikan terhadap Keputusan Pembelian (Y), Harga (X2) berpengaruh positif dan signifikan terhadap Keputusan Pembelian (Y). Sedangkan Gaya Hidup (X1) dan Harga (X2) secara simultan berpengaruh signifikan terhadap Keputusan Pembelian (Y).
PERAN MEDIA SOSIAL TERHADAP MINAT BERWIRAUSAHA GENERASI MUDA Sidebang, Johan; sinaga, Monica; sihombing, Axido; Hutasoit, Dio; Rajagukguk, Patricia Herpayanti; Siagian, Nalom
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 2 (2026): 2026 Februari
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i2.736

Abstract

Interest is a desire or feeling of attraction to something that a person wants to do without any coercion and based on their personal desires. Interest will motivate someone to achieve something. Many factors influence students' interest in entrepreneurship, including social media, entrepreneurial knowledge, and self-confidence. The purpose of this study was to determine the influence of social media, entrepreneurial knowledge, and self-confidence on the entrepreneurial interest of the younger generation. Data collection used a systematic review by analyzing research manuscripts obtained from Google Scholar indexed nationally and internationally over the past five years. The results of this study indicate that social media has a positive and significant influence on entrepreneurial interest, entrepreneurial knowledge has no significant influence on entrepreneurial interest, self-confidence has a positive and significant influence on entrepreneurial interest, and social media. Entrepreneurial knowledge and social media jointly influence entrepreneurial interest in the younger generation.
Co-Authors Hutasoit, Dio Rajagukguk, Patricia Herpayanti Siagian, Nalom Sianturi, Indra Prayogi Sidebang, Johan sinaga, Monica Sirait, Nathanael