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All Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Ilmu Sosial dan Politik (JISPOL)
Sianturi, Indra Prayogi
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Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Gaya Hidup dan Harga Terhadap Keputusan Pembelian Mie Gacoan Pancing Sianturi, Indra Prayogi; Sirait, Nathanael; Sihombing, Axido; Hutasoit, Dio
Jurnal Ilmu Sosial Dan Politik Vol. 4 No. 2 (2024): Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v4i2.2819

Abstract

Keputusan pembelian Mie Gacoan di cabang Pancing sangat dipengaruhi oleh gaya hidup dan pengelolaan keuangan individu, bukan hanya rasa lapar semata. Gaya hidup modern dan tren media sosial menjadikan Mie Gacoan Pancing pilihan favorit karena praktis, kekinian, dan terjangkau, sementara pengelolaan keuangan mendorong konsumen untuk mencari opsi makanan hemat biaya yang tetap "worth it". Secara keseluruhan, pembelian Mie Gacoan Pancing mencerminkan interaksi kompleks antara gaya hidup yang menentukan motivasi dan preferensi, serta pengelolaan keuangan yang memberikan batasan dan kemungkinan bagi konsumen. Metode Penelitian Penelitian ini dilakukan dengan metode kuantitatif, Hasil : Menunjukkan bahwa Gaya Hidup (X1) tidak berpengaruh positif dan signifikan terhadap Keputusan Pembelian (Y), Harga (X2) berpengaruh positif dan signifikan terhadap Keputusan Pembelian (Y). Sedangkan Gaya Hidup (X1) dan Harga (X2) secara simultan berpengaruh signifikan terhadap Keputusan Pembelian (Y).
PERAN PENDIDIKAN KEWIRAUSAHAAN DAN PEMANFAATAN MEDIA SOSIAL TERHADAP PEMBENTUKAN JIWA WIRAUSAHA MAHASISWA DALAM MENGEMBANGKAN USAHA KECIL Sianturi, Indra Prayogi; Pasaribu, Andreas Mian Asiniroha; Hutahaean, Linda Sariana; Sagala, Desi Peronika Putri; Rajagukguk, Patricia Herpayanti; Siagian, Nalom
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 3 (2026): 2026 Maret
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i3.738

Abstract

Entrepreneurship education plays a strategic role in shaping students’ entrepreneurial spirit amid limited employment opportunities and the rapid development of the digital economy. In addition, social media utilization has become a relevant medium for students in developing small businesses. This article aims to analyze the role of entrepreneurship education and social media utilization in shaping students’ entrepreneurial spirit in developing small enterprises. This study employed a qualitative approach with a descriptive method. Data were collected through interviews, observations, and documentation and analyzed using descriptive qualitative techniques. The findings indicate that entrepreneurship education contributes to the development of students’ entrepreneurial attitudes, mindset, and motivation, while social media serves as a practical medium for implementing entrepreneurial activities that support small business development. The integration of entrepreneurship education and social media utilization effectively fosters an adaptive and innovative entrepreneurial spirit among students. Therefore, entrepreneurship education and social media utilization should be continuously strengthened in higher education institutions.
Co-Authors Hutahaean, Linda Sariana Hutasoit, Dio Pasaribu, Andreas Mian Asiniroha Rajagukguk, Patricia Herpayanti Sagala, Desi Peronika Putri Siagian, Nalom Sihombing, Axido Sirait, Nathanael