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All Journal Akuntansi dan Ekonomi Pajak: Perspektif Global Scripta Economica: Journal of Economics, Management, and Accounting
Tania Eka Sabrina
Unknown Affiliation
Economics, Econometrics & Finance

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Analisis Lingkungan Eksternal pada Faktor Faktor Kunci yang Perlu Diperhatikan Mohamad Afrizal Miradji; Fitri Novita Putri Kirana; Nabilla Natcjwa Amanda; Nurul Fitrianingtyas; Tania Eka Sabrina
Akuntansi dan Ekonomi Pajak: Perspektif Global Vol. 2 No. 2 (2025): Mei: Akuntansi dan Ekonomi Pajak: Perspektif Global (AEPPG)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aeppg.v2i2.1066

Abstract

The external environment consists of various factors outside the organization that influence performance and the strategic decision-making process. These factors include economic, social, political, legal, technological and competitive aspects that continue to develop. Therefore, organizations need to analyze and understand the external environment in order to recognize opportunities that can be utilized and anticipate potential threats. Through a comprehensive analysis, organizations can formulate flexible and responsive strategies so that they are able to maintain sustainability and increase competitiveness in a changing market. This study aims to first certainly explain the concept of external environmental analysis, second to explain macro environmental factors through the PESTEL approach, third to explain the analysis of the industrial environment that includes aspects of competition and market power, fourth to compile an industrial competition profile through identifying competitor and market strengths, and fifth to predict business environmental conditions that can affect organizational strategy. The method used is a literature study with a qualitative descriptive approach. The results of the discussion show that external environmental analysis makes an important contribution to the preparation of adaptive, innovative, and sustainable business strategies.
Analisis Terhadap Peluang dan Strategi Pengembangan Ide Bisnis DIY Charm di Indonesia Mohammad Afrizal miradji; Bayu Adi; Tania Eka Sabrina; Ratu Aimartasia; Dwi Helena Yuliastari; Galang Trian Saputra; Abiansyah, Abiansyah
Journal of Economics, Management, and Accounting Vol 1 No 3 (2026): March: Scripta Economica: Journal of Economics, Management, and Accounting
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/m636wj50

Abstract

This study aims to analyze market opportunities and development strategies for the DIY Charm business idea in Indonesia. The growing interest in creative products that emphasize personalization and emotional value has created significant potential for DIY Charm to develop as part of the creative industry. This research employs a descriptive qualitative approach using literature review, observation, and strategic analysis through SWOT and Business Model Canvas frameworks. The findings indicate that DIY Charm benefits from strong market opportunities driven by consumer lifestyle trends, digital platform utilization, and the increasing role of UMKM in the national economy. Product differentiation, branding consistency, digital marketing strategies, and community engagement emerge as key factors in supporting business growth. The study highlights that a well-structured business model and adaptive strategy are essential for maintaining competitiveness and long-term sustainability. The results are expected to serve as a reference for entrepreneurs and stakeholders in developing creative business ideas that align with market dynamics in Indonesia.
Co-Authors Abiansyah, Abiansyah Bayu Adi Dwi Helena Yuliastari Fitri Novita Putri Kirana Galang Trian Saputra Mohammad Afrizal Miradji Nabilla Natcjwa Amanda Nurul Fitrianingtyas Ratu Aimartasia