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All Journal Guruku: Jurnal Pendidikan dan Sosial Humaniora Akuntansi dan Ekonomi Pajak: Perspektif Global Scripta Economica: Journal of Economics, Management, and Accounting
Nurul Fitrianingtyas
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Memperkuat Persatuan Bangsa di Era Globalisasi Mahasiswa Prodi Teknik Elektro Universitas PGRI Adi Buana Surabaya: Indonesia Haris Tio Priananda; Ayunda Frischa Nadira; Dwi Helena Yuliastari; Tedo Hanu; Rachmad Rangga Wijaya; Putri Rahayu Sejati; Nabila Natcjwa Amanda; Fitri Novita; Adhe Riana; Aldo Ridho; Elvira Mamun; Putri Mariana; Nurul Fitrianingtyas; Suyono Suyono
Guruku: Jurnal Pendidikan dan Sosial Humaniora Vol. 2 No. 4 (2024): GURUKU : Jurnal Pendidikan dan Sosial Humaniora
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/guruku.v2i4.758

Abstract

The era of globalization brings big challenges to the unity of the Indonesian nation, including among students. This research focuses on the role of Electrical Engineering Study Program students at PGRI Adi Buana University, Surabaya in strengthening national unity amidst globalization. The method used is a case study with a qualitative approach, involving in-depth interviews and participatory observation of 5 Electrical Engineering students. The research results show that students can contribute through: 1) Understanding and interpreting the concept of national unity, 2) Applying the principles of unity in their daily activities, 3) Working together with students from other majors to strengthen national unity, 4) Contributing to maintaining national values in the era of globalization, 5) Using social media responsibly.
Analisis Lingkungan Eksternal pada Faktor Faktor Kunci yang Perlu Diperhatikan Mohamad Afrizal Miradji; Fitri Novita Putri Kirana; Nabilla Natcjwa Amanda; Nurul Fitrianingtyas; Tania Eka Sabrina
Akuntansi dan Ekonomi Pajak: Perspektif Global Vol. 2 No. 2 (2025): Mei: Akuntansi dan Ekonomi Pajak: Perspektif Global (AEPPG)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aeppg.v2i2.1066

Abstract

The external environment consists of various factors outside the organization that influence performance and the strategic decision-making process. These factors include economic, social, political, legal, technological and competitive aspects that continue to develop. Therefore, organizations need to analyze and understand the external environment in order to recognize opportunities that can be utilized and anticipate potential threats. Through a comprehensive analysis, organizations can formulate flexible and responsive strategies so that they are able to maintain sustainability and increase competitiveness in a changing market. This study aims to first certainly explain the concept of external environmental analysis, second to explain macro environmental factors through the PESTEL approach, third to explain the analysis of the industrial environment that includes aspects of competition and market power, fourth to compile an industrial competition profile through identifying competitor and market strengths, and fifth to predict business environmental conditions that can affect organizational strategy. The method used is a literature study with a qualitative descriptive approach. The results of the discussion show that external environmental analysis makes an important contribution to the preparation of adaptive, innovative, and sustainable business strategies.
Evaluasi Potensi dan Model Pengembangan Bisnis Magic Water pada Industri Minuman Sehat di Era Gaya Hidup Modern Bayuadi, Bayuadi; M. Afrizal Miradji; Lizaristi Berliana Putri; Muhammad Rizky Rizal Maulana; Nurul Fitrianingtyas; Icha Nurul Laili Fitriah; Muhammad Arfian Bayu Nugroho
Journal of Economics, Management, and Accounting Vol 1 No 1 (2025): Scripta Economica: Journal of Economics, Management, and Accounting
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/9hv6h931

Abstract

This study aims to evaluate the potential and business development model of Magic Water as part of the growing healthy beverage industry, in line with increasing public awareness of a more health-oriented modern lifestyle. The study was conducted through market data analysis from official international reports, literature studies, and a review of relevant natural beverage product development strategies. The results of the study show that global demand for functional and health drinks is experiencing stable growth, as reflected in market value projections for 2030 and 2033. These findings show that innovation based on natural ingredients, branding power, and digital marketing strategies are key determinants in increasing the competitiveness of Magic Water products in domestic and international markets. This research emphasizes the importance of integrating product uniqueness, health trends, and sustainable business approaches to ensure Magic Water can secure a strategic position and grow competitively amid the increasingly progressive dynamics of the global healthy beverage industry.
Co-Authors Adhe Riana Aldo Ridho Ayunda Frischa Nadira Bayuadi, Bayuadi Dwi Helena Yuliastari Elvira Mamun Fitri Novita Fitri Novita Putri Kirana Haris Tio Priananda Icha Nurul Laili Fitriah Lizaristi Berliana Putri M. Afrizal Miradji Mohammad Afrizal Miradji Muhammad Arfian Bayu Nugroho Muhammad Rizky Rizal Maulana Nabila Natcjwa Amanda Nabilla Natcjwa Amanda Putri Mariana Putri Rahayu Sejati Rachmad Rangga Wijaya Suyono Suyono Tania Eka Sabrina Tedo Hanu