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All Journal Jurnal Bisnis, Ekonomi Syariah dan Pajak
Assifa Khairiah
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Economics, Econometrics & Finance

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Resiliensi UMKM Kota Medan: Analisis Pertumbuhan Ekonomi Sebelum dan Sesudah Pandemi Covid-19 Serta Peran Pemerintah dalam Pemulihan Ekonomi Ahmad Wahyudi Zein; Dini Zahratun Husna; Assifa Khairiah
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 2 No. 2 (2025): Juni : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v2i2.1117

Abstract

This study explores the strategies and effectiveness of the recovery of Micro, Small, and Medium Enterprises (MSMEs) in Medan City following the COVID-19 pandemic. By reviewing recent scholarly articles, it examines the roles of government policies, digital transformation, product diversification, and multi-stakeholder collaboration in supporting MSME sustainability. The review findings show that economic stimulus policies such as cash assistance, credit relaxation, and digital training significantly impact the resilience and growth of MSMEs. Moreover, MSMEs' adaptation to technology and the role of communities further strengthen local economic resilience. This study contributes to the literature on regional economic recovery and serves as a foundation for data-driven policy-making.
Co-Authors Ahmad Wahyudi Zein Dini Zahratun Husna