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All Journal JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Eili Widiyastuti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Peningkatan Kinerja PT BPR BKK Purwokerto (Perseroda) Berbasis MBCfPE Yoiz Shofwa Shafrani; Arzeti Ika Febrianti; Eili Widiyastuti; Hanifah Nabila
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i2.4492

Abstract

This study aims to identify and formulate a strategy to improve the performance of PT Bank Perkreditan Rakyat (BPR) BKK Purwokerto (Perseroda) using the Malcolm Baldrige Criteria for Performance Excellence (MBCfPE). Facing tight competition in the financial sector, PT BPR BKK Purwokerto (Perseroda) needs to implement a systematic approach to improve operational efficiency and service quality. This study uses a literature study method and in-depth interviews with management and employees to collect data and analyze current conditions and potential improvements. The results of the study indicate that the application of Malcolm Baldrige principles, such as market and customer focus, has a positive impact on the performance of PT BPR BKK Purwokerto (Perseroda). Human resource development and product innovation have also been proven to be major supporting factors. Employee involvement in decision making increases motivation and productivity, which contributes to customer satisfaction. Therefore, PT BPR BKK Purwokerto (Perseroda) is advised to implement this strategy comprehensively to achieve sustainable competitive advantage.
Inovasi Strategi Pemasaran Syariah dalam Menghadapi Persaingan Industri Perbankan Nasional pada BTN Syariah Purwokerto Arzeti Ika Febrianti; Eili Widiyastuti; Hanifah Nabila; Lie Aulia Ulfi; Yuliana Nur Hasnita; Sulasih
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 6 (2025): November
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i6.1511

Abstract

This study aims to analyze the forms of Islamic marketing strategy innovation implemented by BTN Syariah Purwokerto in facing competition within the national banking industry and to identify its supporting and inhibiting factors. This research employs a qualitative approach using a case study method through in-depth interviews, observations, and documentation. The findings reveal that innovation occurs in three main areas: products, services, and promotions. BTN Syariah Purwokerto adapts its products to local needs, enhances digital and ethical service quality, and strengthens promotions through social media and community education activities. These innovations not only improve the bank’s competitiveness but also strengthen its image as an Islamic financial institution committed to ethical values and social welfare.
Co-Authors Arzeti Ika Febrianti Hanifah Nabila Lie Aulia Ulfi Sulasih Yoiz Shofwa Shafrani Yuliana Nur Hasnita