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All Journal APLIKATIF: Journal of Research Trends in Social Sciences and Humanities JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Siwi, Sri Rahayu
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Analisis Penggunaan Business Model Canvas Terhadap Persaingan Bisnis Pada BMT El-Mentari Purwokerto Sholihah, Najwa Aulia; Parmono, Aldi Dwi; Siwi, Sri Rahayu; Shafrani, Yoiz Shofwa
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i2.4758

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan Business Model Canvas (BMC) dalam memahami dan meningkatkan daya saing bisnis di BMT El-Mentari Purwokerto. Menggunakan metode deskriptif kualitatif, data dikumpulkan melalui wawancara mendalam dengan manajer dan karyawan BMT, serta dokumentasi dan studi pustaka. Hasil penelitian menunjukkan bahwa kesembilan elemen BMC (Customer Segments, Value Propositions, Channels, Customer Relationship, Revenue Streams, Key Resources, Key Activities, Key Partnership, dan Cost Structure) telah diterapkan secara efektif untuk menjawab kebutuhan pasar, memperkuat hubungan dengan nasabah, serta menjaga keberlanjutan operasional koperasi syariah tersebut. Strategi seperi sistem jemput bola, promosi berbasis komunitas, dan penguatan kemitraan lokal menjadi kunci dalam menciptakan nilai tambah dan diferensiasi layanan. Kesimpulan dari studi ini menyatakan bahwa Business Model Canvas mampu manjadi alat strategis dalam meningkatkan efisiensi dan daya saing lembaga keuangan syariah di tengah dinamika pasar yang kompetitif.
Relational Bonding and Relationship Satisfaction in Sustaining Franchise Relationships in the Food and Beverage Sector Uripi, Cahyaningtyas Ria; Zuhaena, Fatwa; Siwi, Sri Rahayu
APLIKATIF: Journal of Research Trends in Social Sciences and Humanities Vol. 4 No. 3 (2025): APLIKATIF: Journal of Research Trends in Social Sciences and Humanities
Publisher : Lembaga Junal dan Publikasi, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/aplikatif.v4i3.735

Abstract

This study examines the effects of relational bonding and relationship satisfaction on long-term relationships in the food and beverage franchise sector in Purwokerto, Indonesia. Relational bonding is defined through three dimensions: social, financial, and structural bonding. A survey of 113 franchise business owners was conducted using non-probability sampling, and the data were analyzed with Structural Equation Modeling (SEM) through AMOS. The findings show that all three dimensions of relational bonding significantly influence both relationship satisfaction and long-term relationships. Furthermore, relationship satisfaction plays a mediating role in sustaining franchise partnerships. These results contribute to franchise research by confirming the importance of relationship marketing and exchange-based perspectives, while offering practical implications for franchisors to build stronger interpersonal ties, provide fair financial incentives, and deliver reliable service support. The study is limited to one sector and region, and future research should explore other sectors and broader contexts to validate these findings.
Co-Authors Cahyaningtyas Ria Uripi Parmono, Aldi Dwi Sholihah, Najwa Aulia Yoiz Shofwa Shafrani, Yoiz Shofwa Zuhaena, Fatwa