Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal ProBisnis : Jurnal Manajemen Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Rahmah, Zulia
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Excellent Service in Consumers Perspective: A Qualitative Study on Purchase Decisions in the Digital Age Rahmah, Zulia; Purnamasari, Pupung
ProBisnis : Jurnal Manajemen Vol. 16 No. 2 (2025): April 2025: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explore how service excellence influences consumer purchasing decisions in the digital era. Using a descriptive qualitative approach, this research involved in-depth interviews with consumers who have transacted through digital platforms such as marketplaces and social media. The findings indicate that consumers perceive service excellence as an important factor in their purchasing decisions. Fast, responsive, and informative services create a positive experience that encourages loyalty and repeat purchases. Furthermore, in today’s digital age, good service interactions not only enhance customer satisfaction but also influence brand perception and reputation on social media. This study concludes that service excellence impacts not only the initial purchasing decision but also the long-term relationship between consumers and companies.
The Effect of Store Atmosphere and Electronic Word of Mouth (E-WOM) On Customer Satisfaction at Sate Apaleh Geurugok Bireuen with Excellent Service as a Mediation Variable Rahmah, Zulia; Setyaningrum, Retno Purwani
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.447

Abstract

Customer satisfaction is one of the keys to business success, including in the rapidly growing culinary sector. Sate Apaleh Geurugok Bireuen is a popular local culinary business, but it still faces challenges in maintaining customer satisfaction. The purpose of this study is to analyze The Influence of Store Atmosphere and Electronic Word of Mouth (eWOM) on Customer Satisfaction at Sate Apaleh Geurugok Bireuen with Excellent Service as a variable mediation. This study uses a quantitative method, sampling using the lemeshow formula, because the population size is unknown and a sample of 100 respondents was obtained. Data were collected through a questionnaire distributed using Google Forms. Data processing was carried out using Partial Least Squares (PLS) through the Structural Equation Model (SEM) technique with the help of the SmartPLS program version 4.1.1. The results of the analysis obtained are: Store atmosphere has a significant effect on customer satisfaction at Sate Apaleh Geurugok Bireuen. Electronic word of mouth does not have a significant effect on customer satisfaction on sate apaleh geurugok bireuen. Excellent service has a significant influence on customer satisfaction on sate apaleh geurugok bireuen. Store atmosphere has a significant influence on Excellent service on satay or Geurugok Bireuen. Electronic of mouth has a significant influence on Excellent service on satay or Geurugok Bireuen.Store atmosphere has a significant influence on customer satisfaction on sate apaleh geurugok bireuen with excellent service as a mediating variable. Electronic Word of Mouth has a significant influence on customer satisfaction on sate apaleh geurugok bireuen with excellent service as a mediating variable.
The Effect of Store Atmosphere and Electronic Word of Mouth (E-WOM) On Customer Satisfaction at Sate Apaleh Geurugok Bireuen with Excellent Service as a Mediation Variable Rahmah, Zulia; Setyaningrum, Retno Purwani
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.447

Abstract

Customer satisfaction is one of the keys to business success, including in the rapidly growing culinary sector. Sate Apaleh Geurugok Bireuen is a popular local culinary business, but it still faces challenges in maintaining customer satisfaction. The purpose of this study is to analyze The Influence of Store Atmosphere and Electronic Word of Mouth (eWOM) on Customer Satisfaction at Sate Apaleh Geurugok Bireuen with Excellent Service as a variable mediation. This study uses a quantitative method, sampling using the lemeshow formula, because the population size is unknown and a sample of 100 respondents was obtained. Data were collected through a questionnaire distributed using Google Forms. Data processing was carried out using Partial Least Squares (PLS) through the Structural Equation Model (SEM) technique with the help of the SmartPLS program version 4.1.1. The results of the analysis obtained are: Store atmosphere has a significant effect on customer satisfaction at Sate Apaleh Geurugok Bireuen. Electronic word of mouth does not have a significant effect on customer satisfaction on sate apaleh geurugok bireuen. Excellent service has a significant influence on customer satisfaction on sate apaleh geurugok bireuen. Store atmosphere has a significant influence on Excellent service on satay or Geurugok Bireuen. Electronic of mouth has a significant influence on Excellent service on satay or Geurugok Bireuen.Store atmosphere has a significant influence on customer satisfaction on sate apaleh geurugok bireuen with excellent service as a mediating variable. Electronic Word of Mouth has a significant influence on customer satisfaction on sate apaleh geurugok bireuen with excellent service as a mediating variable.
Co-Authors Pupung Purnamasari Retno Purwani Setyaningrum