Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal ProBisnis : Jurnal Manajemen
Pandiangan, Norenty Elisabet
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Pengaruh Persepsi Keamanan, Kemudahan Transaksi, dan Pengalaman Berbelanja terhadap Minat Pembelian Online Melalui Tokopedia Pandiangan, Norenty Elisabet; Prayogo, Rangga Restu
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of security perception on purchase intention, to determine the influence of ease of transaction on purchase intention, and to determine the influence of shopping experience on online purchase intention through Tokopedia. The sampling technique used was the Accidental Sampling technique, the sample used was 140 student respondents from the State University of Medan who had shopped online at Tokopedia while the analysis tools used were multiple linear regression analysis, classical assumption test, t-test, F-test and coefficient of determination (R2). Based on the results of this study, it is known that the Perception of Security variable (X1) has a positive and significant influence on Purchase Intention (Y), Ease of Transaction (X2) has a positive and significant influence on Purchase Intention (Y), and Shopping Experience (X3) has a positive and significant influence on Purchase Intention (Y). Simultaneously, the three variables, namely Perception of Security (X1), Ease of Transaction (X2), and Shopping Experience (X3) have a positive and significant influence on Online Purchase Intention through Tokopedia.
Co-Authors Rangga Restu Prayogo, Rangga Restu