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All Journal PENG: Jurnal Ekonomi dan Manajemen JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Achmad Mansur Pauji
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS EKSTERNAL DAN INTERNAL PADA PERUSAHAAN BATU ALAM JIBAL STONES Nazhara Azmi; Zikra Muhammad Filah; Achmad Mansur Pauji; Dimas Muhammad Ramdhani; Jaya Kusuma; Rizal Mustofa; Siti Mardiana
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 3 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i3.5782

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor eksternal dan internal yang memengaruhi keberlangsungan dan daya saing perusahaan batu alam Jibal Stones. Metode yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara langsung kepada pemilik usaha serta kajian literatur dari sumber-sumber akademik. Analisis lingkungan eksternal menggunakan pendekatan PESTLE dan Porter’s Five Forces, sedangkan analisis internal dilakukan melalui VRIO, Value Chain, dan matriks IFAS-EFAS. Hasil penelitian menunjukkan bahwa Jibal Stones memiliki kekuatan pada kualitas produk, estetika, layanan terintegrasi, dan pemasaran digital. Namun, perusahaan menghadapi tantangan seperti fluktuasi pasokan bahan baku, harga tinggi, serta kurangnya dukungan dari pemerintah. Strategi S/O (Strength-Opportunity) dinilai paling sesuai untuk mengoptimalkan peluang pasar melalui penguatan keunggulan internal, digitalisasi, dan inovasi produk.
Strategi dan Tantangan Ekspor Makanan Ringan Resep Cau ke Malaysia: Analisis Bisnis Internasional Hani Humaeriyah; Achmad Mansur Pauji; Annisa Pratiwi Sundari; Aufa Zulfikar Maulana; Fajar Yunawwirudin Haq; Muahammad Raka Alifian Firdaus; Wahidah Nazmi Lailia
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/dn4ev198

Abstract

Exporting snacks based on traditional recipes, such as "Resep Cau" (made from bananas), has significant potential to penetrate the Malaysian market, which shares similar tastes with Indonesia. This study aims to examine effective strategies and key challenges in exporting Resep Cau snacks to Malaysia within an international business context. The methods used were a desk study and qualitative analysis of relevant trade data, regulations, and export practices. The results indicate that prioritized strategies include product adaptation to local preferences, halal certification from a recognized Malaysian body, and optimization of distribution through digital platforms. Significant challenges include strict food import regulations, competition from local and Chinese products, and other non-tariff barriers
Co-Authors Annisa Pratiwi Sundari Aufa Zulfikar Maulana Dimas Muhammad Ramdhani Fajar Yunawwirudin Haq Hani Humaeriyah Jaya Kusuma Muahammad Raka Alifian Firdaus Nazhara Azmi Raden Mohamad Herdian Bhakti Siti Mardiana Wahidah Nazmi Lailia Zikra Muhammad Filah