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All Journal International Journal of Application on Economics and Business
Amy, Yeo Chu-May
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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REDUCED INEQUALITIES (SDG10) THROUGH EMPLOYEES’ ENGAGEMENT AND CORPORATE CULTURE Ling, Chow Poh; Qian, Rachel Ham Rui; Amy, Yeo Chu-May
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.53-67

Abstract

As part of the 2030 Agenda for Sustainable Development, reduced inequalities (SDG Goal 10) are essential for attaining sustainable development through an all-encompassing and integrated approach, with cooperative effects from organisations and academic institutions. This study intends to examine the influencing factors on firm engagement with reduced inequalities, which is Goal 10 from the SDGs. Thus, employee engagement, corporate culture and adoption of artificial intelligence, are adopted as the variables that would affect firm engagement with reduced inequalities.
DOES AGE INFLUENCE AI-ENABLED MOBILE BANKING APP USAGE? ANALYZING COGNITIVE FACTORS AND SUSTAINED INTENTIONS Amy, Yeo Chu-May; Chee, Lee Ee; Yan3, Ong Yu
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.68-82

Abstract

This research investigates the impact of cognitive aspects and AI attributes on the continued adoption of AI-powered mobile banking applications in Malaysia. It examines the relatively recent incorporation of AI into Malaysian mobile banking and the extent to which age influences user intentions. A total of 398 participants were surveyed, with data analysis conducted using SPSS. The results indicate that factors such as perceived usefulness, ease of use, enjoyment, and intelligence significantly contribute to users' continued engagement with AI-enabled banking apps, with age playing a moderating role. However, perceived anthropomorphism did not have a statistically significant effect on user intention, nor did age significantly moderate the connection between perceived intelligence and continuance intention. The study’s findings aim to enhance AI-enabled banking applications, fostering a more user-friendly and satisfying experience across different age groups. These insights provide valuable direction for software developers and financial institutions aiming to optimize user satisfaction and engagement with AI-powered mobile banking systems.
KEY TALENT RETENTION DRIVERS IN DIGITAL START-UPS IN MALAYSIA: THE MEDIATING ROLE OF ORGANISATIONAL COMMITMENT AND PERSON-ORGANISATION FIT Amy, Yeo Chu-May; Ming, Lim Jay; Carter, Steve
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.2870-2884

Abstract

The paucity of research on talent retention in digital start-ups in Malaysia is considerably high. This study, therefore, aims to investigate relevant key antecedents that have affected talent retention, particularly in the context of the ongoing endemic. A hypothetical deductive study, using a survey involving 207 respondents who are employees currently working in digital start-ups in Malaysia. Data obtained were analysed using Statistical Package for the Social Sciences (SPSS) and the Partial Least Squares–Structural Equation Modelling (PLS-SEM). The findings revealed that a supportive work environment was directly affecting talent retention, with career development also affecting indirectly the retention of digital personnel through organisational commitment. However, the findings also indicated that neither career development had no significant effect on talent retention nor person-organisation fit had any mediating effect. The outcomes of the study provide evidence that employees engagement drivers are playing vital roles in affecting the talent retention in digital entrepreneurship. It also serves as a guide for the formulation of human resource strategies on talent development and retention. Thus, Malaysian digital entrepreneurs would be able to gain insights on how to leverage the engagement drivers in order to retain great talents.
Co-Authors Carter, Steve Chee, Lee Ee Ling, Chow Poh Ming, Lim Jay Qian, Rachel Ham Rui Yan3, Ong Yu