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All Journal Edukasi Lingua Sastra Bagimu Negeri : Jurnal Pengabdian Kepada Masyarakat
Sholikhin
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Arts Computer Science & IT Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Dampak Penggunaan Media Sosial terhadap Minat Baca Siswa di SMK KH. Ghalib Pringsewu Kurniati, Lisdwiana; Sholikhin; Devi Yuliana
Edukasi Lingua Sastra Vol 23 No 1 (2025): Edukasi Lingua Sastra
Publisher : Universitas Muhammadiyah Kotabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47637/elsa.v23i1.1742

Abstract

This study aims to determine the impact of social media use on students' reading interest at SMK KH. Ghalib Pringsewu. The development of technology, especially social media, has a significant influence on various aspects of life, including education. This study applies a qualitative approach with a total of 25 students as data sources. Data collection methods in this study include observation, interviews, questionnaires, and documentation, to class XI TKJ students. The data analysis process was carried out using qualitative analysis techniques proposed by Miles and Hubberman. The findings of this study indicate that social media has positive and negative impacts on students' reading interest. The positive impacts include the ease for students in finding information needed for schoolwork, finding interesting reading books, and increasing students' insight, while the negative impacts include addiction to social media which reduces students' reading time and decreases students' reading interest using books directly. This study is expected to provide solutions to optimize the use of social media to be more beneficial for education and increase students' reading interest in schools.
PENDAMPINGAN BRANDING MERK DALAM PENINGKATAN PENJUALAN PRODUK BASRENG TETEH JASUN PEKON SINAR MULYA 2025 Sholikhin; Fadila Rahma Lestari; Ludiyah Firjanah; Hananda Tri Mai Putra; Fajar Anggi Saputra; Najah Mahmudah
Bagimu Negeri Vol 9 No 2 (2025)
Publisher : Universitas Muhammadiyah Pringsewu

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Abstract

UMKM merupakan salah satu pilar penting dalam pertumbuhan ekonomi Indonesia, khususnya dalam sektor makanan ringan yang terus berkembang. Namun, keterbatasan pemahaman pelaku UMKM mengenai strategi branding seringkali menjadi hambatan dalam meningkatkan daya saing dan penjualan. Penelitian ini bertujuan untuk menganalisis dampak pendampingan branding terhadap peningkatan penjualan produk Basreng Teteh Jasun di Pekon Sinar Mulya, Kecamatan Banyumas, Kabupaten Pringsewu, Provinsi Lampung. Metode penelitian yang digunakan adalah studi literatur yang dipadukan dengan analisis kualitatif hasil pendampingan branding, dengan menelaah konsep kesadaran merek, citra merek, dan loyalitas pelanggan. Hasil penelitian menunjukkan bahwa pendampingan branding mampu meningkatkan kesadaran merek melalui desain logo dan kemasan yang lebih menarik, membangun citra merek yang lebih positif di mata konsumen, serta meningkatkan loyalitas pelanggan melalui kepuasan dan rekomendasi pembelian ulang. Kesimpulannya, branding terbukti berperan penting dalam meningkatkan daya saing dan penjualan produk UMKM. Rekomendasi penelitian ini menekankan perlunya pendampingan berkelanjutan dan pemanfaatan media digital untuk memperkuat strategi branding UMKM di tingkat lokal.
Co-Authors Devi Yuliana Fadila Rahma Lestari Fajar Anggi Saputra Hananda Tri Mai Putra Lisdwiana Kurniati, Lisdwiana Ludiyah Firjanah Najah Mahmudah