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Musriza, Irwan
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Pengaruh Website Dan Social Media Marketing Terhadap Keputusan Berkunjung Pada Pameran Multifinance Situmorang, Yogi Valentino; Musriza, Irwan; Novita, Vivianti
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 6.B (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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The Influence of Facilities and Accessibility on Visitor Satisfaction at the Yamaha Fazzio Youth Festival Medan Event in 2024 Gaol, Jesika Mayasari Lumban; Musriza, Irwan
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1076

Abstract

This study, entitled “The Influence of Facilities and Accessibility on Visitor Satisfaction at the Yamaha Youth Festival Medan 2024”, is motivated by the importance of facilities, such as cleanliness, completeness, functionality, and physical condition, as well as accessibility, which includes distance, travel costs, and travel time, in shaping visitor satisfaction. The purpose of this research is to determine the effect of facilities and accessibility, both partially and simultaneously, on visitor satisfaction, based on consumer satisfaction theory which emphasizes the conformity between expectations and actual experiences. This study employed a quantitative method with a survey approach by distributing questionnaires to 100 respondents aged 17–30 years who attended the event, selected using purposive sampling. Data were analyzed using SPSS version 26 through validity, reliability, classical assumption tests, multiple linear regression, t-test, and F-test. The results indicate that facilities have a positive and significant effect on visitor satisfaction, accessibility also has a positive and significant effect, and both simultaneously have a significant effect on visitor satisfaction, as shown by Fcount > Ftable and sig < 0.05. The coefficient of determination (R²) of approximately 56% shows that visitor satisfaction can be explained by facilities and accessibility, while the remaining 44% is influenced by other factors not examined in this study. The discussion emphasizes that the better the facilities and the easier the accessibility provided by the organizers, the higher the level of visitor satisfaction, suggesting that event organizers should improve these aspects to create a positive experience and visitor loyalty for future events.
The Effect of Service Quality on Visitor Satisfaction of the Turkish University Fair 2025 Event by PT Trans Kreasindo Production Medan Hidayat, Wahyu; Musriza, Irwan
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1121

Abstract

The Turkish University Fair 2025 event is an activity carried out by PT Trans Kreasindo Proudction which was held at the Adimulya Hotel Medan. This activity was attended by students of the leading schools of the city of Medan. which amounted to 900 visitors. This research is categorized as quantitative descriptive research, where the research instruments are in the form of questionnaires, and literature studies. The population in this study is the Turkish Universities Fair 2025 event of 900 people. Sampling of 100 respondents used the slovin formula. The validity test tool used SPSS 25, the reliability test using Croanbach's Alpha formula and multiple linear regression analysis were used as hypothesis tests for this study. The results of this study show that the quality of service consisting of physical evidence (X1), reliability (X2), responsiveness (X3), assurance (X4) and empathy (X5), simultaneously (Test F) has a positive effect on visitor satisfaction. This indicates that of all the factors of physical evidence, reliability, responsiveness, assurance and empathy were able to influence visitor satisfaction by 78.6% and the remaining 21.4% can be explained by factors not studied in this study. In addition, the t-test partially the most dominant variable, namely Reliability (X2 = 0.661), became the most dominant factor influencing Visitor Satisfaction, followed by Responsiveness (X3 = 0.550), Physical Evidence (X1 = 0.477), and Assurance and Empathy (X4 and X5 = 0.464).
Co-Authors Efni Siregar & Vivianti Novita - Gaol, Jesika Mayasari Lumban Situmorang, Yogi Valentino Wahyu Hidayat