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All Journal Jurnal Riset Akuntansi dan Bisnis Journal of Indonesian Tourism and Development Studies Jurnal Inovasi Teknologi Pendidikan IKRA-ITH EKONOMIKA JOURNAL OF SCIENCE AND SOCIAL RESEARCH Community Development Journal: Jurnal Pengabdian Masyarakat International Journal Reglement & Society (IJRS) JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ilmiah Wahana Pendidikan ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi BERKAT: Jurnal Pemberdayaan Masyarakat Jurnal Ilmiah MADIYA: Masyarakat Mandiri Berkarya International Journal of Research in Vocational Studies (IJRVOCAS) Jurnal Nasional Teknologi Komputer Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Jurnal Riset Ekonomi dan Akuntansi Journal of Management Specialists CSR International Journal
Efni Siregar & Vivianti Novita -
Politeknik Negeri Medan
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Pelaksanaan Audit Internal Pada Masa Pandemi COVID-19 Studi Nurlinda Nurlinda; Vivianti Novita; Junus Sinuraya
Jurnal Riset AKuntansi dan Bisnis Vol 22, No 1 (2022): Maret
Publisher : Jurnal Riset Akuntansi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/8545

Abstract

This study aims to analyze the implementation of online higher education internal quality audits during the COVID-19 pandemic. This research is a qualitative research using case studies. Collecting data by conducting observations and in-depth studies on the implementation of the 2021 Internal Quality Audit at Politeknik Negeri Medan. Data analysis used descriptive analysis. The results of the study found that, during the COVID-19 pandemic, internal quality audits could be carried out using a combination of online and offline Medan State Polytechnic, utilizing the Google Drive facility for document audits and face-to-face (offline) for field audits
Peningkatan Kompetensi Kearsipan bagi Guru-guru SMK Swasta Mulia Tanjung Sari Medan Selayang Kota Medan Provinsi Sumatera Utara Jumjuma Jumjuma; Lily Maryam Nasution; Vivianti Novita
BERKAT: Jurnal Pemberdayaan Masyarakat Vol 2 No 1 (2022): JUNI 2022
Publisher : P3M Politeknik Negeri Medan

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Abstract

Pengabdian masyarakat ini merupakan program pengabdian kemitraan masyarakat antara tim Politeknik Negeri Medan dengan mitra SMK Swasta Mulia Medan yang mempunyai tujuan untuk meningkatkan kompetensi menyimpan arsip. Peningkatan kompetensi ini sekaligus akan meningkatkan kuantitas dan kualitas guru untuk mengajar pada peserta didik. Metode pendekatan yang digunakan adalah pelatihan, pemberian bantuan, pendampingan dan diskusi antara tim pengabdian masyarakat dari Politeknik Negeri Medan dengan mitra. Program ini dilaksanakan diawali dengan survey untuk mengetahui permasalahan di lapangan. Kegiatan ini telah dilaksanakan pada hari Senin, tanggal 6 Desember 2021. Dengan adanya kegiatan ini diharapkan kompetensi guru dalam bidang kearsipan lebih baik lagi. Guru sebagai peserta mampu mempersiapkan penyimpanan arsip dengan menggunakan sistem subjek, mampu mencari surat dalam waktu tidak lebih dari 1 menit, dan memahami penyimpanan arsip elektronik.
Push and Pull Motivations on Halal Tourism Faulina Faulina; Efni Siregar; Vivianti Novita; Siti Arimbi
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 2 (2020)
Publisher : Program Pascasarjana

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Abstract

The purpose of this study was to examine empirically the causal relationships among push and pull travel motivations, destination image, and tourists' travel satisfaction on halal tourism. The research conceptual framework and hypotheses were constructed, based on previous theoretical and empirical studies. A questionnaire survey was conducted with 200 respondents to collect the primary data. Multiple regression and Path Analyses were conducted to test the research hypotheses. As a result, push and pull factors had directly positive influences on tourist's travel satisfaction. Besides, the results also showed that push and pull factors were slightly indirect effect tourist's travel satisfaction through the halal destination image. Consequently, local government and business organizations working in the tourism sector should pay attention to the essential roles of push and pull factors. To attract more potential visitors and improve their satisfaction, enhance their perceived on halal destination image by doing the facility improvement and marketing activities are the compulsory actions.Keywords: destination image, halal tourism, motivation, push, and pull, travel satisfaction.
Building a Business Model for Micro, Small and Medium Enterprises (MSME) after the Covid-19 Pandemic (Case Study of MSME Fried Onions UMI 4 R Kitchen) Nurlinda Nurlinda; Vivianti Novita; Dina Arfianti Siregar; Zulia Hanum; Nirmadarningsih Hiya
International Journal Reglement & Society (IJRS) Vol 4, No 1 (2023): January -April
Publisher : International Journal Reglement & Society (IJRS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55357/ijrs.v4i1.297

Abstract

This research provides an overview of Micro, Small and Medium Enterprises (MSMEs) that will build and are starting a business, so they can obtain simple information to design a business model according to the intended market segment.   The purpose of the business planning model canvas is to get information about the best planning for a business if it is applied as an appropriate technology and model in MSMEs.   The long-term goal of this research is to provide literacy to MSMEs on how to develop a business model concept that is that is easy, simple and complete.    This research will also contribute to new and pioneering MSME actors in designing business models before building a business.   This will help MSMEs in mapping each business segment, so that potential risks can be found early on and the solutions needed.   The long-term business model design will serve as a guide and help MSMEs survive crisis such the COVID-19 Pandemic, so that they are not shaken immediately when the crisis comes.  This research is a qualitative research.   Data collection techniques were carried out using a combination of interviews and Group Discussion Forums.  Data analysis used descriptive analysis and BMC matrix.   The results of the study that BMC for fried onion MSMEs UMI 4R Kitchen can be concluded that of the nine BMC elements, there are six elements that must be improved, namely Customer Segment elements, Channel Elements, Value Propositions Elements, Key resources elements, Key partners elements; and cost structure elements.
Push and Pull Motivations on Halal Tourism Faulina Faulina; Efni Siregar; Vivianti Novita; Siti Arimbi
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 2 (2020)
Publisher : Postgraduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2020.008.02.02

Abstract

The purpose of this study was to examine empirically the causal relationships among push and pull travel motivations, destination image, and tourists' travel satisfaction on halal tourism. The research conceptual framework and hypotheses were constructed, based on previous theoretical and empirical studies. A questionnaire survey was conducted with 200 respondents to collect the primary data. Multiple regression and Path Analyses were conducted to test the research hypotheses. As a result, push and pull factors had directly positive influences on tourist's travel satisfaction. Besides, the results also showed that push and pull factors were slightly indirect effect tourist's travel satisfaction through the halal destination image. Consequently, local government and business organizations working in the tourism sector should pay attention to the essential roles of push and pull factors. To attract more potential visitors and improve their satisfaction, enhance their perceived on halal destination image by doing the facility improvement and marketing activities are the compulsory actions.Keywords: destination image, halal tourism, motivation, push, and pull, travel satisfaction.
PEMBERDAYAAN IBU PKK DESA PENGGALANGAN KECAMATAN SEI BAMBAN KAB. SERDANG BEDAGEI (SUMUT) DALAM KEGIATAN PRODUKSI DAN PEMASARAN BAKSO Safaruddin Safaruddin; Vivianti Novita; Ika Mary Pasaribu
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.16183

Abstract

Tujuan Program PMDB adalah untuk memberdayakan Desa dan membantu Masyarakat desa di Sumatera Utara pada umumnya dalam memecahkan permasalahan desa sehingga dapat menjadi Desa mandiri. Sedangkan Target khusus dari program PMDB ini adalah untuk memberdayakan Ibu – ibu PKK desa Penggalangan Kecamatan Sei Bamban Kabupaten Serdang Bedagei dalam usaha industri Bakso dan pemasarannya . Permasalahan yang dihadapi oleh mitra adalah 1) Belum adanya Organisasi Usaha Industri Bakso, 2) Mitra tidak memiliki pengetahuan memproduksi Bakso 3) Mitra tidak memiliki pengetahuan yang memadai dalam Pemasaran dan 4) Mitra tidak memiliki modal usaha. Target dan luaran yang dihasilkan dari program pengabdian masyarakat PMDB ini adalah 1) Menyelenggarakan musyawarah bersama Ibu-ibu PKK untuk membentuk Organisasi usaha 2) Memberikan Pelatihan dibidang Produksi Bakso pentolan (Meat ball) 3) Pelatihan bidang Pemasaran on line.
Pelatihan dan Pendampingan Perhitungan Harga Pokok dan Harga Jual Produk serta Peningkatan Penjualan dengan Menggunakan Sosial Media Pada Pengusaha Tape Nurlinda; Rahmadani; Vivianti Novita; Asmalindar; Sintiya Rajagukguk; Alika Rahmadia; Raisa Atthiyah Arin; Ageng Rahyan Al Amin; Suryanto
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol 5 No 1 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i1.1430

Abstract

Kegiatan ini bertujuan untuk mendampingi UMKM mitra Kelompok Wanita Tani (KWT) Rumah Tape Kelurahan Baru Ladang Bambu Kecamatan Medan Tuntungan Kota Medan. Pengabdian ini dilaksanakan pada bulan September 2023 oleh tim pelaksana yakni 4 orang dosen Politeknik Negeri Medan dan mahasiswa bersama dengan KWT Rumah Tape di Medan Tuntungan yang dihadiri sebanyak 14 orang. Materi yang disampaikan pada kegiatan pendampingan ini yaitu perhitungan harga pokok dan harga jual produk serta peningkatan penjualan dengan menggunakan sosial media pada pengusaha tape. Hasil dari kegiatan pengabdian ini meningkatkan pengalaman dan pengetahuan pelaku usaha Rumah Tape terkait akan perlunya sosial media dengan begitu berdampak positif pada peningkatan pendapatan. Penerapan digital marketing dapat memperluas pangsa pasar. Kemudian pelaku usaha Rumah Tape memperdalam perhitungan harga pokok dan harga jual produk secara mandiri.
Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pengunjung Rahmat International Wildlife Museum and Gallery Alya Rahmita; Vivianti Novita; Harris Pinagaran Nasution
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 1 (2024): March : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i1.1684

Abstract

Rahmat International Wildlife Museum and Gallery which is the first wildlife museum in Southeast Asia and even in the world, precisely on Jalan S.Parman. Service quality is an effort to fulfill the needs and desires of consumers and the accuracy of their delivery in balancing consumer desires. Price is the amount of money charged for a product, or the amount of value that customers exchange for the benefits of owning or using it. This study analyzes the effect of service quality and price on visitor satisfaction at Rahmat International Wildlife Museum and Gallery. Data from 100 respondents were analyzed using multiple linear regression methods. The results showed that service quality has a positive and significant effect on visitor satisfaction (tcount = 4.366, p < 0.05). Price also has a positive and significant effect on visitor satisfaction (tcount = 4.188, p < 0.05). Together, service quality and price have a positive and significant effect on visitor satisfaction (Fcount = 49.967, p < 0.05). The results of this study provide important insights for museum managers to increase visitor satisfaction with good service quality and competitive prices, attract more visitors, and ensure repeat visits in the future. Service quality and price have an important role in determining visitor satisfaction in this museum.
Can BMC be used as Planning Tools for MSMEs to Advance to Class? Novita, Vivianti; Nurlinda; Rahmadani
International Journal of Research in Vocational Studies (IJRVOCAS) Vol. 3 No. 4 (2024): IJRVOCAS - Special Issues - International Conference on Science, Technology and
Publisher : Yayasan Ghalih Pelopor Pendidikan (Ghalih Foundation)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ijrvocas.v3i4.254

Abstract

This research aims to prove the importance of MSMEs in designing their business models to achieve the goal of MSMEs moving in class. MSMEs advancement in class is indicated by the increase in turnover and assets owned, so business design becomes a necessity for MSMEs and BMC is one of the simplest and easiest methods that can be used by MSMEs in designing their business models. This research is qualitative. Data collection techniques were carried out using a combination of surveys and interviews. Data analysis uses BMC Tables, SWOT, and description analysis. The research results show that with BMC, MSMEs can find out their ability to achieve the criteria for MSMEs to be promoted to class. The business model shows that MSMEs have moved up a class from the retail market to supermarkets and derivative product markets such as cake shops and bakeries.
Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Skincare Scarlett pada Mahasiswa Kota Medan Anjelina Padang; Vivianti Novita; Martolop Sinambela; Safaruddin Safaruddin; Nursiah Fitri
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2462

Abstract

Brand image has an important role in purchasing decisions. It is related, when the product image has a strong value in the market, it can attract purchasing decisions. Product quality indirectly provides good product quality to customers so that if product consumers have good quality, this will enable consumers to make purchase decisions. This study aims to obtain empirical evidence on how the influence of brand image and product quality on purchasing decisions for scarlett skincare on students in Medan City. The research method used is a quantitative research method. Sampling was carried out using the incidental sampling technique with a total of 96 respondents and data collection was carried out by distributing questionnaires. The data analysis technique used is multiple linear regression with the help of SPSS version 26 statistical tools. Where the results of the study show: (1) brand image has a positive and significant effect on the decision to purchase Scarlet skincare (2) product quality has a positive and significant effect on the decision to purchase Scarlett skincare (3) simultaneously brand image and product quality have a positive and significant effect on the decision to purchase Scarlett skincare and (5) the results of the determination coefficient test (R Square) can be seen that Brand Image and Product Quality provide 63.3% in the decision to purchase Scarlet skincare for Medan City students while the remaining 33.7% is influenced by other factors from outside the study.
Co-Authors Ageng Rahyan Al Amin Ageng Rahyan Al Amin Alika Rahmadia Alika Rahmadia Alya Rahmita Amelira Haris Nasution Anjelina Padang Arinda Shafa Nabila Asmalindar Asmalindar Aulia Benazira Azzanuddin, Azzanuddin Danise Ramadhani Diba, Sabrina Dina Arfianti Siregar - Edi Putra Berutu Efni Siregar Ermawati, Devy Fachmi Ridho Faulina Faulina Faulina, Faulina Harris Pinagaran Nasution Hasibuan, Jumjuma Hiya, Nirmadarningsih Ika Mary Pasaribu Jumjuma Khairani Lily Maryam Nasution Marlya Fatira AK Martolop Sinambela Mohd Muslim bin Md Zalli Mohd Ridhuan Mohd Jamil Monalisa Juniartha Damanik Musriza, Irwan Nadzimah binti Idris Napitu, Regina F.G Nasution, Lily Maryam Nasution, Wulan F.A.I Nirmadarningsih Hiya Nurlinda Nurlinda Nurlinda Nurlinda, Nurlinda Nursiah Nursiah Fitri - Nursiah Nursiah, Nursiah Nurulrabihah Mat Noh Putra, Purwa Hasan Rahma Rahmadani Rahmadani Rahmadani Raisa Atthiyah Arin Raisa Atthiyah Arin Raya Puspita Sari Hasibuan Rika Fadhila Rizka Salsabila Riadi Rovidatul Hikmah T RR. Ella Evrita Hestiandari Safaruddin Safaruddin Safaruddin Sarah Rouli Tambunan, Sarah Rouli Siahaan, Djames Simanjuntak, Rizka A Sintiya Rajagukguk Sintiya Rajagukguk Sinuraya, Junus Siti Arimbi Situmorang, Yogi Valentino Suri Purnami - Suryanto Suryanto Tasril, Virdyra Wiana, Desri Zulia Hanum