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INDUSTRI RUMAH TANGGA BANDREK JAHE MERAH DESA HELVETIA KECAMATAN LABUHAN DELI KABUPATEN DELI SERDANG Faulina Faulina; Vivianti Novita; Desri Wiana
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 1 No 1 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

The PKM partner's business is "Rumah Bandrek Helvetia Lezat". The business is run by partners because they see market opportunities that the traditional red ginger drink is very beneficial, one of which is healthy for the body. The most basic problem is the equipment available for the red ginger bandrek production process is still simple and the results are limited. This is because the red ginger milling process only uses a blender that has not too much capacity and takes repeated time to produce bandrek. Bandrek produced only 10 kg in 2 weeks. The second problem that was found in partners was that the owner of the red ginger bandrek business did not yet have the knowledge of how to market its products. This simple marketing knowledge certainly affects the sales income of this red ginger bandrek not smoothly. Moreover, partners have not carried out good financial management. (still traditional, profit is not known with certainty because it has not prepared financial reports for its business). Based on the activities that have been carried out by the PKM team, it can be concluded that the household business of Rumah Bandrek Helvetia Lezat "as a partner can run its business smoothly after being given assistance in the form of a ginger grinding machine and providing product marketing training can increase partners' knowledge in marketing.

Push and Pull Motivations on Halal Tourism Faulina Faulina; Efni Siregar; Vivianti Novita; Siti Arimbi
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 2 (2020)
Publisher : Program Pascasarjana

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The purpose of this study was to examine empirically the causal relationships among push and pull travel motivations, destination image, and tourists' travel satisfaction on halal tourism. The research conceptual framework and hypotheses were constructed, based on previous theoretical and empirical studies. A questionnaire survey was conducted with 200 respondents to collect the primary data. Multiple regression and Path Analyses were conducted to test the research hypotheses. As a result, push and pull factors had directly positive influences on tourist's travel satisfaction. Besides, the results also showed that push and pull factors were slightly indirect effect tourist's travel satisfaction through the halal destination image. Consequently, local government and business organizations working in the tourism sector should pay attention to the essential roles of push and pull factors. To attract more potential visitors and improve their satisfaction, enhance their perceived on halal destination image by doing the facility improvement and marketing activities are the compulsory actions.Keywords: destination image, halal tourism, motivation, push, and pull, travel satisfaction.

Pemberdayaan Anggota PKK Desa Helvetia Melalui Pelatihan Pembuatan Aneka Cake dan Pemasaran Melalui Media Sosial Lily Maryam Nasution; Jumjuma Hasibuan; Vivianti Novita; Aulia Benazira
Jurnal Ilmiah Madiya (Masyarakat Mandiri Berkarya) Vol. 3 No. 2 (2022): Edisi November 2022
Publisher : Politeknik Negeri Medan

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Kegiatan ini merupakan program pengabdian kemitraan masyarakat antara tim Politeknik Negeri Medan dengan anggota PKK Desa Helvetia, Kecamatan Sunggal, Kabupaten Deli Serdang yang mempunyai tujuan untuk meningkatkan keterampilan pembuatan aneka cake dan memasarkannya melalui Sosial Media bagi masyarakat Desa Helvetia Sunggal, Deli Serdang. Pelatihan pendampingan ini juga bertujuan untuk menumbuhkan minat berusaha bagi masyarakat Desa Helvetia yang pada akhirnya dapat meningkatkan pendapatan keluarganya. Metode pendekatan yang digunakan adalah pelatihan, pemberian bantuan, pendampingan dan diskusi. Hasil pelaksanaan kegiatan pengabdian masyarakat menunjukkan bahwa anggota PKK Desa Helvetia telah mampu untuk membuat aneka chiffon cake dengan segala variasinya yang layak jual karena rasanya enak sehat tanpa menggunakan bahan-bahan pengawet atau bahan kimia lainnya. Peserta telah mampu menghitung dan menentukan harga jual produknya dengan harga yang wajar namun mendapat keuntungan sesuai yang diinginkan. Peserta telah berhasil mendownload media sosial facebook, instagram, tiktok dan youtube di Handphone nya masing-masing sebagai sarana pemasaran. This activity is a community service partnership program between the Medan State Polytechnic team and PKK Members of Helvetia Village, Sunggal District, Deli Serdang Regency, which has the aim of improving skills in making various cakes and marketing them through Social Media for the people of Helvetia Sunggal Village, Deli Serdang. This mentoring training also aims to foster an interest in doing business for the people of Helvetia Village, which can increase their family income. The method used is training, providing assistance, mentoring, and discussion. The results of the implementation of community service activities show that members of the Helvetia Village PKK have been able to make a variety of chiffon cakes with all their variations that are worth selling because they taste delicious and healthy without using preservatives or other chemicals. Participants have been able to calculate and determine the selling price of their products at a fair price but get the desired profit. Participants have successfully downloaded Facebook, Instagram, TikTok, and YouTube social media on their respective cellphones as marketing tools.

Building a Business Model for Micro, Small and Medium Enterprises (MSME) after the Covid-19 Pandemic (Case Study of MSME Fried Onions UMI 4 R Kitchen) Nurlinda Nurlinda; Vivianti Novita; Dina Arfianti Siregar; Zulia Hanum; Nirmadarningsih Hiya
International Journal Reglement & Society (IJRS) Vol 4, No 1 (2023): January -April
Publisher : International Journal Reglement & Society (IJRS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55357/ijrs.v4i1.297

This research provides an overview of Micro, Small and Medium Enterprises (MSMEs) that will build and are starting a business, so they can obtain simple information to design a business model according to the intended market segment. The purpose of the business planning model canvas is to get information about the best planning for a business if it is applied as an appropriate technology and model in MSMEs. The long-term goal of this research is to provide literacy to MSMEs on how to develop a business model concept that is that is easy, simple and complete. This research will also contribute to new and pioneering MSME actors in designing business models before building a business. This will help MSMEs in mapping each business segment, so that potential risks can be found early on and the solutions needed. The long-term business model design will serve as a guide and help MSMEs survive crisis such the COVID-19 Pandemic, so that they are not shaken immediately when the crisis comes. This research is a qualitative research. Data collection techniques were carried out using a combination of interviews and Group Discussion Forums. Data analysis used descriptive analysis and BMC matrix. The results of the study that BMC for fried onion MSMEs UMI 4R Kitchen can be concluded that of the nine BMC elements, there are six elements that must be improved, namely Customer Segment elements, Channel Elements, Value Propositions Elements, Key resources elements, Key partners elements; and cost structure elements.

Push and Pull Motivations on Halal Tourism Faulina Faulina; Efni Siregar; Vivianti Novita; Siti Arimbi
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 2 (2020)
Publisher : Postgraduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2020.008.02.02

The purpose of this study was to examine empirically the causal relationships among push and pull travel motivations, destination image, and tourists' travel satisfaction on halal tourism. The research conceptual framework and hypotheses were constructed, based on previous theoretical and empirical studies. A questionnaire survey was conducted with 200 respondents to collect the primary data. Multiple regression and Path Analyses were conducted to test the research hypotheses. As a result, push and pull factors had directly positive influences on tourist's travel satisfaction. Besides, the results also showed that push and pull factors were slightly indirect effect tourist's travel satisfaction through the halal destination image. Consequently, local government and business organizations working in the tourism sector should pay attention to the essential roles of push and pull factors. To attract more potential visitors and improve their satisfaction, enhance their perceived on halal destination image by doing the facility improvement and marketing activities are the compulsory actions.Keywords: destination image, halal tourism, motivation, push, and pull, travel satisfaction.

PEMBERDAYAAN IBU PKK DESA PENGGALANGAN KECAMATAN SEI BAMBAN KAB. SERDANG BEDAGEI (SUMUT) DALAM KEGIATAN PRODUKSI DAN PEMASARAN BAKSO Safaruddin Safaruddin; Vivianti Novita; Ika Mary Pasaribu
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.16183

Tujuan Program PMDB adalah untuk memberdayakan Desa dan membantu Masyarakat desa di Sumatera Utara pada umumnya dalam memecahkan permasalahan desa sehingga dapat menjadi Desa mandiri. Sedangkan Target khusus dari program PMDB ini adalah untuk memberdayakan Ibu – ibu PKK desa Penggalangan Kecamatan Sei Bamban Kabupaten Serdang Bedagei dalam usaha industri Bakso dan pemasarannya . Permasalahan yang dihadapi oleh mitra adalah 1) Belum adanya Organisasi Usaha Industri Bakso, 2) Mitra tidak memiliki pengetahuan memproduksi Bakso 3) Mitra tidak memiliki pengetahuan yang memadai dalam Pemasaran dan 4) Mitra tidak memiliki modal usaha. Target dan luaran yang dihasilkan dari program pengabdian masyarakat PMDB ini adalah 1) Menyelenggarakan musyawarah bersama Ibu-ibu PKK untuk membentuk Organisasi usaha 2) Memberikan Pelatihan dibidang Produksi Bakso pentolan (Meat ball) 3) Pelatihan bidang Pemasaran on line.

Pelatihan dan Pendampingan Perhitungan Harga Pokok dan Harga Jual Produk serta Peningkatan Penjualan dengan Menggunakan Sosial Media Pada Pengusaha Tape Nurlinda; Rahmadani; Vivianti Novita; Asmalindar; Sintiya Rajagukguk; Alika Rahmadia; Raisa Atthiyah Arin; Ageng Rahyan Al Amin; Suryanto
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol 5 No 1 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i1.1430

Kegiatan ini bertujuan untuk mendampingi UMKM mitra Kelompok Wanita Tani (KWT) Rumah Tape Kelurahan Baru Ladang Bambu Kecamatan Medan Tuntungan Kota Medan. Pengabdian ini dilaksanakan pada bulan September 2023 oleh tim pelaksana yakni 4 orang dosen Politeknik Negeri Medan dan mahasiswa bersama dengan KWT Rumah Tape di Medan Tuntungan yang dihadiri sebanyak 14 orang. Materi yang disampaikan pada kegiatan pendampingan ini yaitu perhitungan harga pokok dan harga jual produk serta peningkatan penjualan dengan menggunakan sosial media pada pengusaha tape. Hasil dari kegiatan pengabdian ini meningkatkan pengalaman dan pengetahuan pelaku usaha Rumah Tape terkait akan perlunya sosial media dengan begitu berdampak positif pada peningkatan pendapatan. Penerapan digital marketing dapat memperluas pangsa pasar. Kemudian pelaku usaha Rumah Tape memperdalam perhitungan harga pokok dan harga jual produk secara mandiri.

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