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INDUSTRI RUMAH TANGGA BANDREK JAHE MERAH DESA HELVETIA KECAMATAN LABUHAN DELI KABUPATEN DELI SERDANG Faulina Faulina; Vivianti Novita; Desri Wiana
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 1 No 1 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

The PKM partner's business is "Rumah Bandrek Helvetia Lezat". The business is run by partners because they see market opportunities that the traditional red ginger drink is very beneficial, one of which is healthy for the body. The most basic problem is the equipment available for the red ginger bandrek production process is still simple and the results are limited. This is because the red ginger milling process only uses a blender that has not too much capacity and takes repeated time to produce bandrek. Bandrek produced only 10 kg in 2 weeks. The second problem that was found in partners was that the owner of the red ginger bandrek business did not yet have the knowledge of how to market its products. This simple marketing knowledge certainly affects the sales income of this red ginger bandrek not smoothly. Moreover, partners have not carried out good financial management. (still traditional, profit is not known with certainty because it has not prepared financial reports for its business). Based on the activities that have been carried out by the PKM team, it can be concluded that the household business of Rumah Bandrek Helvetia Lezat "as a partner can run its business smoothly after being given assistance in the form of a ginger grinding machine and providing product marketing training can increase partners' knowledge in marketing.

Push and Pull Motivations on Halal Tourism Faulina Faulina; Efni Siregar; Vivianti Novita; Siti Arimbi
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 2 (2020)
Publisher : Program Pascasarjana

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study was to examine empirically the causal relationships among push and pull travel motivations, destination image, and tourists' travel satisfaction on halal tourism. The research conceptual framework and hypotheses were constructed, based on previous theoretical and empirical studies. A questionnaire survey was conducted with 200 respondents to collect the primary data. Multiple regression and Path Analyses were conducted to test the research hypotheses. As a result, push and pull factors had directly positive influences on tourist's travel satisfaction. Besides, the results also showed that push and pull factors were slightly indirect effect tourist's travel satisfaction through the halal destination image. Consequently, local government and business organizations working in the tourism sector should pay attention to the essential roles of push and pull factors. To attract more potential visitors and improve their satisfaction, enhance their perceived on halal destination image by doing the facility improvement and marketing activities are the compulsory actions.Keywords: destination image, halal tourism, motivation, push, and pull, travel satisfaction.

Building a Business Model for Micro, Small and Medium Enterprises (MSME) after the Covid-19 Pandemic (Case Study of MSME Fried Onions UMI 4 R Kitchen) Nurlinda Nurlinda; Vivianti Novita; Dina Arfianti Siregar; Zulia Hanum; Nirmadarningsih Hiya
International Journal Reglement & Society (IJRS) Vol 4, No 1 (2023): January -April
Publisher : International Journal Reglement & Society (IJRS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55357/ijrs.v4i1.297

This research provides an overview of Micro, Small and Medium Enterprises (MSMEs) that will build and are starting a business, so they can obtain simple information to design a business model according to the intended market segment. The purpose of the business planning model canvas is to get information about the best planning for a business if it is applied as an appropriate technology and model in MSMEs. The long-term goal of this research is to provide literacy to MSMEs on how to develop a business model concept that is that is easy, simple and complete. This research will also contribute to new and pioneering MSME actors in designing business models before building a business. This will help MSMEs in mapping each business segment, so that potential risks can be found early on and the solutions needed. The long-term business model design will serve as a guide and help MSMEs survive crisis such the COVID-19 Pandemic, so that they are not shaken immediately when the crisis comes. This research is a qualitative research. Data collection techniques were carried out using a combination of interviews and Group Discussion Forums. Data analysis used descriptive analysis and BMC matrix. The results of the study that BMC for fried onion MSMEs UMI 4R Kitchen can be concluded that of the nine BMC elements, there are six elements that must be improved, namely Customer Segment elements, Channel Elements, Value Propositions Elements, Key resources elements, Key partners elements; and cost structure elements.

Push and Pull Motivations on Halal Tourism Faulina Faulina; Efni Siregar; Vivianti Novita; Siti Arimbi
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 2 (2020)
Publisher : Postgraduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2020.008.02.02

The purpose of this study was to examine empirically the causal relationships among push and pull travel motivations, destination image, and tourists' travel satisfaction on halal tourism. The research conceptual framework and hypotheses were constructed, based on previous theoretical and empirical studies. A questionnaire survey was conducted with 200 respondents to collect the primary data. Multiple regression and Path Analyses were conducted to test the research hypotheses. As a result, push and pull factors had directly positive influences on tourist's travel satisfaction. Besides, the results also showed that push and pull factors were slightly indirect effect tourist's travel satisfaction through the halal destination image. Consequently, local government and business organizations working in the tourism sector should pay attention to the essential roles of push and pull factors. To attract more potential visitors and improve their satisfaction, enhance their perceived on halal destination image by doing the facility improvement and marketing activities are the compulsory actions.Keywords: destination image, halal tourism, motivation, push, and pull, travel satisfaction.

PEMBERDAYAAN IBU PKK DESA PENGGALANGAN KECAMATAN SEI BAMBAN KAB. SERDANG BEDAGEI (SUMUT) DALAM KEGIATAN PRODUKSI DAN PEMASARAN BAKSO Safaruddin Safaruddin; Vivianti Novita; Ika Mary Pasaribu
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.16183

Tujuan Program PMDB adalah untuk memberdayakan Desa dan membantu Masyarakat desa di Sumatera Utara pada umumnya dalam memecahkan permasalahan desa sehingga dapat menjadi Desa mandiri. Sedangkan Target khusus dari program PMDB ini adalah untuk memberdayakan Ibu – ibu PKK desa Penggalangan Kecamatan Sei Bamban Kabupaten Serdang Bedagei dalam usaha industri Bakso dan pemasarannya . Permasalahan yang dihadapi oleh mitra adalah 1) Belum adanya Organisasi Usaha Industri Bakso, 2) Mitra tidak memiliki pengetahuan memproduksi Bakso 3) Mitra tidak memiliki pengetahuan yang memadai dalam Pemasaran dan 4) Mitra tidak memiliki modal usaha. Target dan luaran yang dihasilkan dari program pengabdian masyarakat PMDB ini adalah 1) Menyelenggarakan musyawarah bersama Ibu-ibu PKK untuk membentuk Organisasi usaha 2) Memberikan Pelatihan dibidang Produksi Bakso pentolan (Meat ball) 3) Pelatihan bidang Pemasaran on line.

Pelatihan dan Pendampingan Perhitungan Harga Pokok dan Harga Jual Produk serta Peningkatan Penjualan dengan Menggunakan Sosial Media Pada Pengusaha Tape Nurlinda; Rahmadani; Vivianti Novita; Asmalindar; Sintiya Rajagukguk; Alika Rahmadia; Raisa Atthiyah Arin; Ageng Rahyan Al Amin; Suryanto
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol 5 No 1 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i1.1430

Kegiatan ini bertujuan untuk mendampingi UMKM mitra Kelompok Wanita Tani (KWT) Rumah Tape Kelurahan Baru Ladang Bambu Kecamatan Medan Tuntungan Kota Medan. Pengabdian ini dilaksanakan pada bulan September 2023 oleh tim pelaksana yakni 4 orang dosen Politeknik Negeri Medan dan mahasiswa bersama dengan KWT Rumah Tape di Medan Tuntungan yang dihadiri sebanyak 14 orang. Materi yang disampaikan pada kegiatan pendampingan ini yaitu perhitungan harga pokok dan harga jual produk serta peningkatan penjualan dengan menggunakan sosial media pada pengusaha tape. Hasil dari kegiatan pengabdian ini meningkatkan pengalaman dan pengetahuan pelaku usaha Rumah Tape terkait akan perlunya sosial media dengan begitu berdampak positif pada peningkatan pendapatan. Penerapan digital marketing dapat memperluas pangsa pasar. Kemudian pelaku usaha Rumah Tape memperdalam perhitungan harga pokok dan harga jual produk secara mandiri.

Optimizing Financial Literacy and Financial Inclusion through Fintech Education for Vocational School Students Raya Puspita Sari Hasibuan; Marlya Fatira AK; Amelira Haris Nasution; Khairani; Vivianti Novita; Fachmi Ridho
CSR International Journal Vol. 4 No. 1: December 2024
Publisher : ALTSA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35307/csrij.v4i1.51

Financial Literacy and Financial Inclusion Optimization Through Fintech Education in Vocational School Students is done precisely at Al-Washliyah 2 Private Vocational School, Jl. Stadium No. 2, Trading, Bandar District, Simalungun Regency Aims to provide an understanding of financial literacy towards the use of fintech which includes topics such as Definition of Financial Literacy, Importance of Financial Planning, Definition of Fintech, Difference between Legal Fintech and Illegal Fintech, Types of Fintech, The Importance of Understanding Fintech, Definition and Function of the Financial Services Authority (OJK) towards Fintech. The school has never received education related to this material from any party. To run PMKM activities smoothly, the service team carried out data collection techniques by interviewing the Al-Washliyah 2 Commerce Private Vocational School. The solution is to provide knowledge transfer through the Financial Literacy Seminar on the Use of Fintech. The cost of implementing PMKM activities is Rp—1,270,000 (one million thirty-one thousand five hundred rupiah). After carrying out community service activities in the form of training and seminars for students, the results of the service were obtained that Low Financial Literacy Against the Use of Fintech has been overcome with educational activities such as providing financial literacy education on the use of fintech which includes topics such as Definition of Financial Literacy, The Importance of Financial Planning, Definition of Fintech, Difference between Legal Fintech and Illegal Fintech, Types of Fintech, The Importance of Understanding Fintech, the Definition and Function of the Financial Services Authority (OJK) towards Fintech. This successful activity formed students' knowledge and skills about Financial Literacy Towards the Use of Fintech to reach an average score of 88.55% with a maximum knowledge of 98.20% for all participants. The absence of an educational program that specifically discusses the importance of Financial Literacy for the Use of Fintech, which also supports social science lessons in the context of economic life activities, is a challenge that needs to be overcome. To overcome this problem, 3 students have been presented who better understand Financial Literacy Towards the Use of Fintech. These 3 students are expected not only to provide an understanding to their peers about the importance of understanding related to financial literacy and fintech but also to encourage students to be more careful in managing finances and choosing fintech applications. With an interesting and creative approach, it is hoped that students can disseminate this knowledge more widely, creating awareness among students about the shared responsibility in maintaining and managing finances. Keywords: Financial Literacy; Fintech; Vocational High School; Financial Inclusion.

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