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All Journal Proceeding of International Conference Health, Science And Technology (ICOHETECH)
Saputra , Raka Eka
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Computer Science & IT Decision Sciences, Operations Research & Management Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology

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ANALYSIS OF KEBON SIMBAH HYDROPONIC POSITIONING IN SURAKARTA CITY Saputra , Raka Eka; Setiyani , Rahmawati; Sepfrian , Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v4i1.3384

Abstract

This study aims to determine the positioning of Kebon Simbah Hydroponics in Surakarta City. This study used 36 respondents who prescribed purposive sampling. The research data were analyzed using multidimensional scaling (MDS) analysis. The results showed that the direct competitors of Kebon Simbah Hydroponics were Valefarm Hydroponics and Vegetable Hydroponics 04. Kebon Simbah Hydroponics based on positioning is in second place because Kebon Simbah Hydroponics has two advantages, namely price and service to consumers. The first place is occupied by Valefarm hydroponics because there are three advantages, namely taste, product quality and product availability, the third or last position is occupied by Vegetable Hydroponics 04 because Vegetable 04 hydroponics only has one advantage, namely in product packaging.
ANALYSIS OF KEBON SIMBAH HYDROPONIC POSITIONING IN SURAKARTA CITY Saputra , Raka Eka; Setiyani , Rahmawati; Sepfrian , Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v4i1.3384

Abstract

This study aims to determine the positioning of Kebon Simbah Hydroponics in Surakarta City. This study used 36 respondents who prescribed purposive sampling. The research data were analyzed using multidimensional scaling (MDS) analysis. The results showed that the direct competitors of Kebon Simbah Hydroponics were Valefarm Hydroponics and Vegetable Hydroponics 04. Kebon Simbah Hydroponics based on positioning is in second place because Kebon Simbah Hydroponics has two advantages, namely price and service to consumers. The first place is occupied by Valefarm hydroponics because there are three advantages, namely taste, product quality and product availability, the third or last position is occupied by Vegetable Hydroponics 04 because Vegetable 04 hydroponics only has one advantage, namely in product packaging.
Co-Authors Sepfrian , Bimoseno Setiyani , Rahmawati