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All Journal International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
T. Saifullah
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Computer Science & IT Economics, Econometrics & Finance Education Health Professions

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THE EFFECT OF ENTREPRENEURIAL ORIENTATION AND INNOVATION CAPABILITY ON UMKM COMPETITIVENESS AND ITS IMPACT ON UMKM MARKETING PERFORMANCE IN LHOKSEUMAWE CITY Rusydi Abubakar; T. Saifullah
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 2 (2024): 8th IHERT (2024): IHERT (2024) SECOND ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i2.462

Abstract

This study examines the influence of entrepreneurial orientation and innovation capability on the competitiveness of MSMEs and their impact on the marketing performance of MSMEs in Lhokseumawe City. The sample in this study were active MSME actors and had 133 businesses. Data collected through questionnaires were analyzed using data analysis methods using Structural Equation Modeling (SEM) which was operationalized with the Analysis of Moment Structure (AMOS) tool. The results of the study indicate that entrepreneurial orientation and innovation capability have a significant effect on competitiveness and marketing performance. And competitiveness has a direct effect on marketing performance. Then in testing the indirect effect, competitiveness was found to play a role as a partial mediating variable in the relationship between entrepreneurial orientation and innovation capability on marketing performance. The results of this study are expected to be important information for the government and MSME managers in Lhokseumawe City in order to make policies for the development of micro, small and medium enterprises
ANALYSIS OF FINANCIAL MANAGEMENT IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) CENTER COFFEE JULL ARABICA LHOKSEUMAWE Rusydi Abubakar; Anwar Puteh; T. Saifullah; Frengki Putra Ramansyah; Sri Suci Handayani Situmeang
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 7 No. 1 (2025): 9th IHERT (2025): IHERT (2025) FIRST ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v7i2.537

Abstract

This study aims to analyze financial management at the Jull Arabica Coffee Center Micro, Small, and Medium Enterprises (MSMEs) in Lhokseumawe City. Good financial management is an important factor in maintaining business continuity and development, especially for MSMEs that still face limited resources and accounting understanding. The research method used is a qualitative approach with a descriptive research type. Data were obtained through direct interviews with business owners, observations, and documentation related to MSME financial activities. The results of the study indicate that financial management at the Jull Arabica Coffee Center MSME has not fully implemented the principles of good financial management, such as systematic financial recording, separation of personal and business finances, and the preparation of periodic financial reports. This condition has the potential to hinder business decision-making and the long-term development of MSMEs. Therefore, it is necessary to improve the understanding and implementation of more structured financial management so that MSMEs can improve their financial performance and business competitiveness.
Co-Authors Anwar Puteh Frengki Putra Ramansyah Rusydi Abubakar Sri Suci Handayani Situmeang