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All Journal Jurnal Pengabdian Masyarakat Bhinneka Jurnal Ilmu Ekonomi dan Bisnis (JUKONI)
Halawa, Toberman
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Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Public Health

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Efektivitas Marketplace Dalam Meningkatkankonsentrasi Pemasaran Dan Penjualan Bagiumkm Di Kota Gunung Sitoli Zega, Selviaman; Mendrofa, Yufita; Zendrato, Jefriniat Jaya; Halawa, Toberman
Jurnal Ilmu Ekonomi dan Bisnis Vol. 2 No. 1 (2025): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v2i1.277

Abstract

The research conducted by the author aims to investigate and explain how centralized marketing and sales of MSME products are. In an effort to spur the development and growth of small businesses or MSMEs, a certain way or method is needed to increase their sales. One of the efforts made is to utilize digital media which has rapidly developed online application by many business actors. The problem that arises is how to choose and determine the most effective media in order to increase marketing activities so that sales turnover can increase significantly. Marketplace is a platform that provides effective solutions for MSMEs to improve marketing and sales in the current era of modernization, especially in the digital sector. In this research, the author used a survey method among MSMEs in the Gunungsitoli city area who were still actively using the marketplace platform. The benefit of a marketplace is that it is able to expand market reach so that it can increase the number of sales and facilitate transactions between sellers and buyers. Furthermore, using the marketplace certainly has several obstacles; including price competition between fellow MSME players, commission fees. On this occasion, the research carried out was an effort to propose a strategy for MSMEs in the city of Gunungsitoli to make perfect use of the marketplace platform. 
Penguatan Kompetensi Siswa SMK dalam Bidang Pemasaran, Investasi, dan Kesiapan Kerja di Era Digital Mendrofa, Syah Abadi; Telaumbanua, Ernina; Ndraha, Laurensia Mei Selvin; Hura, Elisman; Lase, Rosmanida; Hulu, Yudin Erlin; Ndraha, Anjes Tatema Zefanya; Telaumbanua, Berlian Juwitasari; Lase, Novalex; Halawa, Robertus Riski Roy; Halawa, Toberman; Halawa, Sozanolo
Jurnal Pengabdian Masyarakat Bhinneka Vol. 3 No. 4 (2025): Bulan Juli
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v3i4.328

Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kompetensi siswa SMK dalam bidang pemasaran berkelanjutan, literasi investasi, dan kesiapan kerja di era digital. Program ini dilaksanakan di SMK Negeri Dharma Caraka Gunungsitoli melalui kolaborasi dengan UMKM lokal, Wery Bakery, yang telah menerapkan prinsip bisnis berkelanjutan dan pemasaran digital. Metode yang digunakan meliputi pelatihan interaktif, observasi, wawancara, dan studi kasus nyata. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada pemahaman siswa: pemasaran berkelanjutan (dari 36% menjadi 87%), literasi keuangan dan investasi (22% menjadi 70%), kesiapan kerja (41% menjadi 65%), serta kemampuan penggunaan teknologi digital (43% menjadi 78%). Siswa juga dibekali dengan keterampilan pembuatan konten digital, strategi promosi, simulasi investasi, serta pengembangan diri berbasis metode SWOT dan SMART. Kegiatan ini menunjukkan bahwa pembelajaran kontekstual melalui praktik langsung di dunia usaha lokal mampu membentuk karakter, meningkatkan keterampilan, dan menumbuhkan semangat wirausaha siswa SMK secara menyeluruh. Kolaborasi antara sekolah, UMKM, dan akademisi terbukti efektif dalam memperkuat kesiapan generasi muda menghadapi tantangan dunia kerja modern.
Co-Authors Halawa, Robertus Riski Roy Halawa, Sozanolo Hulu, Yudin Erlin Hura, Elisman Lase, Novalex Lase, Rosmanida Mendrofa, Syah Abadi Mendrofa, Yufita Ndraha, Anjes Tatema Zefanya Ndraha, Laurensia Mei Selvin Telaumbanua, Berlian Juwitasari Telaumbanua, Ernina Zega, Selviaman Zendrato, Jefriniat Jaya