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All Journal Journal of Law, Poliitic and Humanities Cakrawala : Management Science Journal Ekopedia: Jurnal Ilmiah Ekonomi
Zahrah, Halimah
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Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Settlement of Business Disputes Through Arbitration Clauses at the Indonesian National Arbitration Board Sapsudin, Asep; Zahrah, Halimah; Rubiyanti, Dora
Journal of Law, Politic and Humanities Vol. 5 No. 5 (2025): (JLPH) Journal of Law, Politic and Humanities
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jlph.v5i5.1937

Abstract

A Arbitration is an out-of-court method of resolving business disputes. In Indonesia, BANI (Indonesian National Arbitration Board) oversees the arbitration process and provides standard clauses that must be contained in contracts if arbitration is chosen. This study belongs to normative law by utilizing secondary information from various legal references (main, supporting, additional) processed through systematization and harmonization. The arbitration clause functions as a contract safeguard, ensuring legal certainty by binding the parties to resolve disputes based on an agreement. The Arbitration Clause is an element of the agreement that gives the parties the opportunity to determine legal options and/or locations to resolve business issues and their legal consequences. By including an arbitration clause in the contract, business people are guaranteed a fair and legally protected dispute resolution through BANI. This strengthens contract enforcement and provides a clear framework for handling potential conflicts.
Analysis Of The Effect Of Social Security And Commission On Platform System Obscurity Among Student Drivers In Bandung City Mantoro, Ari Assrishan Sosh; Zahrah, Halimah; Meylani, Nilam; Nur Islami , Siti Azmi; Abdul Hamid, Zaid
CAKRAWALA : Management Science Journal Vol. 2 No. 3 (2025): Cakrawala: Management Science Journal - September
Publisher : Yayasan Edukasi Cakrawala Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63541/20wax419

Abstract

This study aims to examine the impact of the unclear applicator system on social security fairness and commission deductions for student online motorcycle taxi drivers in Bandung City. The research is motivated by ongoing demonstrations demanding transparency, fair working conditions, and protection for drivers, particularly concerning the partnership status and high commission cuts of 30% or more. Using a mixed methods approach with sequential exploratory design, the study began with qualitative interviews to explore key issues, followed by a quantitative survey involving 97 respondents. Regression analysis revealed that 60.1% of the perceived system obscurity is influenced by two main factors: the commission system and lack of social security. However, only the commission variable showed a significant partial effect. These findings emphasize the urgency of improving transparency in commission policies and fostering open, two-way communication between applicators and drivers to build a fairer and more sustainable partnership model in the digital transportation platform sector.
Pengaruh Citra Merk Dan Penerapan Harga Terhadap Keputusan Pembelian Mobil Komersial Pada PT Wicaksana Berlian Motor Cibiru Bandung Gibran Siregar, Muhammad; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/mgccpb78

Abstract

The automotive industry plays an important role in the national economy, however, the commercial vehicle segment has shown a decline in sales in recent years. This condition is influenced by economic slowdown, rising credit interest rates, and the depreciation of the rupiah. Mitsubishi, through PT Wicaksana Berlian Motor Cibiru, has also experienced a similar trend despite maintaining a positive brand image. Based on interviews and preliminary surveys, consumers perceive Mitsubishi vehicles as durable and high-quality, yet relatively expensive compared to competitors. This indicates that purchasing decisions are influenced by a combination of brand image and pricing strategy policy. This study aims to determine the effect of brand image and price on purchasing decisions of Mitsubishi commercial vehicles at PT Wicaksana Berlian Motor Cibiru.
Pengaruh Kebijakan Harga dan Kualitas Produk Terhadap Loyalitas Pelanggan pada Produk Kesehatan Hewan Octriliani, Octriliani; Zahrah, Halimah; Sasangka, Indra
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/q98txm46

Abstract

The pet care or pet shop industry in Indonesia is currently experiencing significant growth in line with increasing public awareness and the tendency to keep pets and consider them part of the family (pets as family), a phenomenon known as the pet economy. This is also accompanied by increased attention to the health and welfare of pets. This situation makes product quality the main foundation for building customer loyalty, as pet owners are becoming more critical and knowledgeable, seeking not only feed or care products but also the best products for the health and welfare of their beloved pets. This study aims to determine the extent of the influence of Clean'Nest's pricing policy and product quality on consumer loyalty at PT Hollycat Summarecon Bandung using a quantitative approach through a survey method of 32 customers selected using purposive sampling. Data collection was carried out using a 1–5 Likert scale questionnaire that had been tested for validity and reliability, and analyzed using multiple linear regression with the help of SPSS version 26. The results of the study indicate that simultaneously, pricing policy (X1) and product quality (X2) influence customer loyalty, but partially, only product quality has a significant effect, while pricing policy does not, with a coefficient of determination of 79.1%.
Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian pada Produk Konveksi Dthreee di Kota Bandung Hijriani, Dinda; Zahrah, Halimah; Sasangka, Indra
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7z0pzx36

Abstract

Increasing competition in the convection industry encourages business actors to implement appropriate marketing strategies, in which product quality, price, and promotion are important factors influencing consumer purchasing decisions. This study aims to determine the effect of product quality, price, and promotion on purchasing decisions of DThreee convection products in Bandung City. The study employs a quantitative approach using a survey method and multiple linear regression analysis. The results show that partially, product quality, price, and promotion do not have a significant effect on purchasing decisions; however, simultaneously, these three variables have a significant effect on purchasing decisions. These findings indicate that consumer purchasing decisions are influenced by the combination of product quality, price, and promotion. Therefore, DThreee convection businesses are advised to integrate improvements in product quality with competitive pricing and effective promotional strategies.
Pengaruh Brand Image dan Harga Terhadap Keputusan Pembelian Produk Skincare di Subang Nur Syifa, Dita; Zahrah, Halimah; Sasangka, Indra
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/45bqm509

Abstract

Changes in consumer behavior encourage businesses to adjust their marketing strategies, with brand image and price becoming important factors in purchasing decisions. This study aims to determine the influence of brand image and price on consumer purchasing decisions at Toko Mega Berkah using a quantitative approach through surveys and multiple linear regression analysis. The results show that partially, brand image and price have no significant effect, but simultaneously, both have a significant effect on purchasing decisions. These findings indicate that purchasing decisions are influenced by a combination of brand image and price, so Toko Mega Berkah is advised to integrate brand image strategies with appropriate pricing.
Pengaruh Kualitas Produk dan Promosi Produk terhadap Keputusan Pembelian Fashion Lokal dan Produk Impor Thrifting di sekitaran Kota Bandung Zhafran, Dzaky Naufal; Zahrah, Halimah; Sasangka, Indra
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1s3yjn52

Abstract

As one of the major fashion industry centers in Indonesia, Bandung has experienced significant growth in both local fashion brands and the imported thrifting market, creating an interesting competitive landscape in consumer preferences. This research employs a quantitative approach using descriptive and verificative methods. Data were collected through questionnaires distributed to 30 respondents aged 20–35 years who reside in Bandung City and have purchased local fashion or imported thrifting products within the last six months. The data were measured using a five-point Likert scale and analyzed through validity and reliability tests as well as statistical analysis to examine the partial and simultaneous effects of the variables. The results indicate that product quality and product promotion have a positive influence on consumer purchase decisions for both local fashion and imported thrifting products. Product quality plays a crucial role in building consumer trust, while promotion contributes to increasing purchase interest and encouraging buying actions. Simultaneously, product quality and product promotion have a significant effect on purchase decisions. This study is expected to serve as a reference for local fashion businesses and thrifting sellers in developing more effective quality improvement and promotional strategies.
Pengaruh Konten Marketing dan Influence Terhadap Minat Beli pada Ayam Krispi di Kota Bandung Alifah, Jasmine Hasna Rinjani; Zahrah, Halimah; Sasangka, Indra
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/z1enbp87

Abstract

The development of social media, particularly Instagram, has changed the way consumers search for information and make purchasing decisions, including for local culinary products. This study aims to analyze the influence of Instagram Content Marketing and Influencers on consumers’ Purchase Intention toward Ayam Krispi Katsurupan Bandung. This research employs a quantitative approach using a survey method. The research sample consists of thirty-one respondents selected through purposive sampling, with criteria including individuals aged fifteen to fifty years, domiciled in Bandung and its surrounding areas, and having previously purchased Ayam Krispi Katsurupan products. Data were collected using a Likert scale questionnaire ranging from one to five, consisting of sixteen statement items that have been tested for validity and reliability. Data analysis was conducted using multiple linear regression with SPSS version twenty-six, including classical assumption tests, t-test, F-test, and coefficient of determination (R²).
Pengaruh Media Sosial dan Brand Image Terhadap Customer Trust (Survei pada PT. SjJM Management Bandung) Nuraeni, Nuri; Zahrah, Halimah; Sasangka, Indra
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nppcyt91

Abstract

The development of digital media has encouraged construction service companies to utilize social media and brand image to build customer trust. This study aims to analyze the influence of social media and brand image on customer trust at PT SJM Management Bandung. The research method used a quantitative approach with a survey technique of 30 respondents selected through purposive sampling. Data were collected using a 1–5 Likert scale questionnaire and analyzed using multiple linear regression with SPSS. The results showed that social media had no significant effect on customer trust (t=2.810; sig=0.09 > 0.05), while brand image had a positive and significant effect (t=2.774; sig=0.010 < 0.05). Simultaneously, social media and brand image significantly influenced customer trust (F=434.533; sig=0.000 < 0.05) with a contribution of 94% (R²=0.94). The study concluded that brand image is the dominant factor in building customer trust, while social media plays a supporting role in strengthening the company's image.
Pengaruh Kualitas Produk dan Promosi Diskon Terhadap Keputusan Pembelian Konsumen Produk Gamis Alariseproject pada Marketplace Shopee Putri, Zafira Nurtadza; Zahrah, Halimah; Sasangka, Indra
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/n4kzwm04

Abstract

The growth of e-commerce in Indonesia, particularly the Muslim fashion sector, has experienced rapid growth in line with increasing internet penetration and consumer demand. Product quality and discount promotions are seen as important factors influencing consumer purchasing decisions on e-commerce platforms like Shopee. This study aims to analyze how product quality and discount promotions influence consumer purchasing decisions for gamis products on Shopee. The study used a quantitative approach through a survey of consumers who had previously made purchases. The results show that good product quality can increase consumer confidence and satisfaction, while discount promotions encourage purchase interest and accelerate purchase decisions. Together, these two factors contribute significantly to shaping consumer purchasing decisions on Shopee.
Co-Authors Abdul Hamid, Zaid Agustin, Imel Aura Aini, Syahla Mutia Al Faruqi, Rivaldy Alifah, Jasmine Hasna Rinjani Amalia, Tanti Apriani, Tiara Arfiansyah, Bilal Asep Sapsudin Azmi, Nazhara Dewanggara, Ikhsan Tyo Dewi, Rosiana Fadl, Ahmad Zhofaro Jawharul Fahrijal, Fiqri Alief Febriani, Noviana Filah, Zikra Muhamad Gibran Siregar, Muhammad Hijriani, Dinda Karimah, Nur Rafidah Khoerunnisa, Dzilla Kusuma, Jaya Mantoro, Ari Assrishan Sosh Marlina , Auriel Putri Meylani, Nilam Naufal, Dilif Faris Nur Fadila, Aulia Nur Islami , Siti Azmi Nur Syifa, Dita Nuraeni, Nuri Octriliani, Octriliani Pauji, Achmad Mansur Pirdaus, Muhamad Putri, Nur Fauziah Putri, Zafira Nurtadza Ramadhan, Muhammad Al Gifari Ramadhani , Muhammad Raihan Ramdani, Dimas Muhammad Rubiyanti, Dora Sabrina, Hasna Najwa Sampurna, Yoga Sanjani, Rap Sari , Mela Ratna sasangka, indra Septian, Yosef Cindi Siti Rahmawati Watini, Putri Widianingsih, Nindri Wijaya, Noval Zhafran, Dzaky Naufal