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Rekrutmen BUMN : Antara Transparansi dan Titipan Jabatan Fadilla Putri Awalia; Ikwan Arwan
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 4 (2025): Juli : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i4.2080

Abstract

This research study examines the dynamics of organizational communication and public communication in the recruitment process in State-Owned Enterprises (SOEs), with a particular focus on the tension between transparency efforts and the ongoing practice of entrusting positions. Despite the government's introduction of the Joint Recruitment of SOEs (RBB) program, which aims to digitize and standardize the selection of employees, a discrepancy emerges between the program's stated objectives and the perceptions of both the government and the public. The prevalence of complaints pertaining to the absence of information transparency, the lack of feedback mechanisms regarding unsuccessful outcomes, and the emergence of the term "insider" within the digital domain are indicative of deficiencies in two-way communication and a decline in public trust in the BUMN recruitment process. The present research employs a descriptive qualitative approach, utilizing a case study method and thematic analysis. The data presented herein were obtained through meticulous documentation studies of official documents from the FHCI, the Ministry of SOEs, and online media, as well as netnographic observations of public interactions on social media such as Instagram and Twitter. The analysis focused on public narratives, institutional communication patterns, and their impact on institutional reputation and legitimacy. The findings indicate that organizational communication within the RBB process remains hierarchical, failing to align with the ideal of reciprocal communication. The absence of information disclosure and the lack of a designated public forum for clarification engender significant discord between the assertions of institutional entities and the actual experiences of participants. This research recommends the implementation of measures to enhance the effectiveness of the aforementioned processes.
Strategi Komunikasi Lembaga Non-Profit Berbasis Komunitas Desa: (Studi Kasus: Generasi Penerus Desa Margakaya (GPDM) Karawang Barat) Nanin Mahdalisa; Aninda Amalia; Achmad Yasir Munadi; Ikwan Arwan
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 2 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i2.4528

Abstract

Penelitian ini mengkaji strategi komunikasi organisasi Generasi Penerus Desa Margakaya (GPDM) sebagai lembaga non-profit berbasis komunitas desa dalam pembinaan generasi muda di Desa Margakaya, Kecamatan Karawang Barat. Komunikasi dipahami sebagai sarana pembentukan makna bersama, penguatan relasi sosial, dan peningkatan partisipasi masyarakat. Penelitian ini bertujuan mendeskripsikan pola komunikasi GPDM, menganalisis strategi komunikasi dalam membangun keterlibatan khalayak internal dan eksternal, menilai efektivitas komunikasi berdasarkan Model Berlo (SMCR), serta mengidentifikasi kendala komunikasi yang memengaruhi keberlanjutan organisasi. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan studi kasus melalui observasi, wawancara, angket pendukung, dan dokumentasi. Hasil penelitian menunjukkan bahwa komunikasi GPDM bersifat informal dan interpersonal, efektif dalam membangun kepercayaan internal, namun belum optimal menjangkau masyarakat desa secara luas. Analisis SMCR menunjukkan kekuatan pada unsur sumber dan saluran internal, sementara pengelolaan pesan dan penerima eksternal masih lemah. Penelitian ini merekomendasikan penguatan strategi komunikasi yang terintegrasi, kontekstual, dan partisipatif melalui perluasan narasi manfaat sosial, optimalisasi media komunikasi, dan pelibatan masyarakat untuk memperkuat legitimasi sosial serta keberlanjutan GPDM dalam membangun ketahanan sosial generasi muda.