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All Journal Bina Al-Ummah Jurnal Komunikasi Indonesia
Arfiani, Anindya Septiana
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Religion Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Empowering Society Through Digitalization of MSMEs During the Recession Purwani, Diah Ajeng; Prasetyaningrum, Etika; Arfiani, Anindya Septiana
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 1
Publisher : UI Scholars Hub

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Abstract

One of the sectors and regions affected by the recession in Indonesia’s economic condition is Micro, Small, and Medium Enterprises (MSMEs) in Yogyakarta. Some of the problems that arise include a decrease in MSME turnover, which leads to a reduction in the number of employees. MSMEs need to maintain their businesses if they need to keep up with increasingly rapid technological developments in the online realm in their marketing strategies. The method used in this research is community-based research (CBR) based on cases in the field, which takes the MSME community as the research objective studied through digitalization on social media, especially Instagram. This study aims to discover how MSMEs can innovate in selling through online channels via social media, especially Instagram, to increase sales of these MSMEs. The media used is Instagram, so MSMEs can develop more in online marketing. The results of this research identify the formation of an Instagram social media account complete with the MSME logo and the structure of the Instagram feed used to increase sales during the recession. The empowerment that continues to synergize with various parties will be one of the strengths of developing MSMEs.
Komunikasi Persuasif pada Community Development (Kajian Tematik Perspektif Al-Qur’an) Arfiani, Anindya Septiana
BINA' AL-UMMAH Vol 17 No 1 (2022)
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/bu.v17i1.11431

Abstract

Poverty is almost always a major problem in a country, because it becomes one of the causes of gaps that often lead to comflik. The truth is Qur'an has offered the concept of Integrated Development which is able to be one of the solutions to poverty alleviation. Then how communication becomes so important in the framework of the realization of community development. Starting from that problem, this research will discuss how persuasive communication in the framework of community development becomes important in view of the perspective of the Qur'an, as well as how Allah SWT showed a successful development success through the leadership of the Prophet Muhammad PBUHThis research uses qualitative descriptive studies with a library study approach that collects and records sources from relevant scientific books and journals. The result of this study is that persuasive communication is designed to change the audience so that the development program runs sustainsble and organic. This concept was used and exemplified by the Prophet when building the people of Medina through his prophetic communication.
Co-Authors Diah Ajeng Purwani, Diah Ajeng Prasetyaningrum, Etika