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All Journal Jurnal Komunikasi Komunikator KRITIS : Jurnal Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Mediator: Jurnal Komunikasi Jurnal Komunikasi Indonesia
Diah Ajeng Purwani, Diah Ajeng
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Strategi Program Studi Untuk Meningkatkan Brandawareness (Studi Pada Prodi Ilmu Komunikasi Fakultas Ilmu Sosial Humaniora UIN Sunan Kalijaga) Purwani, Diah Ajeng
KRITIS : Jurnal Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin Volume 1 Number 1, July 2015
Publisher : FISIP UNHAS

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Abstract

Abstrak : Brand awareness sangat berkaitan erat dengan bagaimana sebuah brand bisa bertahan di benak masyarakat. Dengan memperkuat brand diharapkan masyarakat sebagai salah satu stake holder akan memiliki brand awareness atau kesadaran merek terhadap perguruan tinggi tersebut. Penelitian ini untuk menunjukkan bahwa bukan hanya perusahaan saja yang harus membentuk dan meningkatkan “brand awareness”, namun perguruan tinggi dimasa sekarang juga harus memikirkan hal ini sebagai bagian dari perbaikan pelayanan kepada masyarakat. Program studi dapat membentuk brand awareness yang dapat melekat kuat di benak masyarakat. Pembentukan brand awareness setiap program studi sangat ditentukan oleh target mahasiswanya, siapa kompetitornya, bagaimana agar prodi yang bersangkutan memiliki kredibilitas yang lebih tinggi jika dibandingkan dengan program studi serupa di kampus yang lain.Kata Kunci : strategi, program studi dan brandawarness Abstract : Brand awareness is related to the strength of the brand in memory. Brand awareness is reflected by consumers’ ability to identify various brand elements. This research explains that brands have become important drivers of growth for any university,department, good or service. A strong university brand makes people aware of what the university represents and about the different offerings of the university. The main reason consumers flock to some department in university and ignore others is that behind the brand stands an unspoken promise and value. It is necessary to decide who the target consumer is, who the main competitors are, how the brand is similar to these competitors and how the brand is different from these competitorsKey words : Strategy, Courses and Brandawarness
Empowering Society Through Digitalization of MSMEs During the Recession Purwani, Diah Ajeng; Prasetyaningrum, Etika; Arfiani, Anindya Septiana
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 1
Publisher : UI Scholars Hub

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One of the sectors and regions affected by the recession in Indonesia’s economic condition is Micro, Small, and Medium Enterprises (MSMEs) in Yogyakarta. Some of the problems that arise include a decrease in MSME turnover, which leads to a reduction in the number of employees. MSMEs need to maintain their businesses if they need to keep up with increasingly rapid technological developments in the online realm in their marketing strategies. The method used in this research is community-based research (CBR) based on cases in the field, which takes the MSME community as the research objective studied through digitalization on social media, especially Instagram. This study aims to discover how MSMEs can innovate in selling through online channels via social media, especially Instagram, to increase sales of these MSMEs. The media used is Instagram, so MSMEs can develop more in online marketing. The results of this research identify the formation of an Instagram social media account complete with the MSME logo and the structure of the Instagram feed used to increase sales during the recession. The empowerment that continues to synergize with various parties will be one of the strengths of developing MSMEs.
Enhancing Communication Learning as a Self-Improvement Vehicle for Content Creators in Indonesia Purwani, Diah Ajeng
Mediator: Jurnal Komunikasi Vol. 18 No. 1 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i1.4254

Abstract

Students often face significant challenges when working on their theses, with many experiencing stress and other constraints during this phase. These struggles are frequently highlighted in media coverage. The TikTok account @Ira Mira, managed by a lecturer, offers an innovative approach to help students better prepare for thesis work. By providing relaxed and engaging learning opportunities in a virtual space, this account has created a supportive virtual community that aids students in overcoming academic hurdles. This study explores the role of learning communication through TikTok, specifically analyzing the content created by @Ira Mira to support final-year students. Using virtual ethnography and direct interviews, the research examined 633 pieces of content published between January 2021 and December 2023, including videos, photos, conversations, and other interactions on the platform. The findings reveal that Ira Mira, as the content creator, actively refines her learning communication strategies on TikTok and adapts to evolving social media trends to better cater to the needs of her student audience. This approach has fostered new ideas and strategies for thesis completion among her followers. The implications of this study underscore the importance of continuous improvement in learning communication for educators and content creators which will allow them to provide greater value and support to their audiences.
Coloring the visual communication of social media instagram within diverse religious madzhabs Purwani, Diah Ajeng; Antin, Titi; Pratiwi, Fatma Dian; Puspitasari, Niken; Nusa, Lukman
Jurnal Komunikasi Vol. 19 No. 2 (2025): VOLUME 19 NO 2 APRIL 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss2.art3

Abstract

This article aims to analyze the using of different color in visual communication of social media especially Instagram used by yukngaji communities in Yogyakarta and Riau. These different colors are some kind of representing the different religion madzab that tried to be removed in the realm of unity in diversity and peace. We use virtual ethnography to analyze the content of Instagram accounts @ynjogya and @yukngajipku. The finding of the study indicates that there are three finding related to the research questions. First, the use of dynamic colors. Second, the visualization of religious learning activities, as analyzed in this research, namely the activities of conveying religious teachings by the community via social media is divided into several things. Last, the use of vocabulary containing anti-SARA, such as all forms of preaching content uploaded on social media platforms.
PERUBAHAN SOSIAL MASYARAKAT MELALUI GERAKAN BANK SAMPAH: STUDI PADA BANK SAMPAH GEMAH RIPAH: KAJIAN DI DESA BADEGAN KABUPATEN BANTUL YOGYAKARTA Yuliarso, Mohammad Zulkarnain; Purwani, Diah Ajeng
Jurnal AGRISEP JURNAL AGRISEP VOL 17 NO 02 2018 (OCTOBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (363.353 KB) | DOI: 10.31186/jagrisep.17.2.207-218

Abstract

 The changes that occur in the community with the presence of the waste bank program will undoubtedly pass through a process that takes place gradually and involves the role of the independent agency that is very unusual.  Therefore, the research objectives here is to analyze the stages of changes going on in society as a result of the existence of the Waste Bank and parse variables agent role in those changes.  This research used the qualitative method with descriptive, i.e., design studies that give a picture carefully regarding certain individuals or groups about the circumstances and symptoms occur and then be matched with the prevailing theory.  Data collection is done by observation and FGD. Persistence and effort drive the large and structured society that eventually led to the results shown by the number of benefits obtained with the existence of waste bank.   The strategy that carried Gemah Ripah waste Bank to remain active up to now serve with the emphasis on children's education, do innovations, using such modern bank management, expand networks and provide socialization and accompaniment to the new waste banks.
Storytelling and Peer Education as Empowerment Communication among Muslim Creators in the TikTok Affiliate Ecosystem Purwani, Diah Ajeng
Komunikator Vol. 18 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v18i1.29259

Abstract

This study aims to explore the communication patterns of empowering content creators developing in Indonesia, focusing on the practice of TikTok Affiliate among Muslim content creators. The study employs a virtual ethnography method to analyze the forms of digital interactions, narrative constructions, and communication practices that empower Muslim content creators. The study results show that empowerment patterns emerge through story telling based personal narratives, peer education, and intensive community interactions. Creator activities are oriented to economic interests and interpreted as spaces to increase digital literacy, strengthen religious identity, and expand community-based economic networks. These findings confirm that TikTok can be a digital empowerment communication arena that balances economic motives and religious values. This article contributes to developing discourse on digital empowerment communication, participatory culture, and community-based innovation in the financial ecosystem of muslim creators in Indonesia. These findings underscore the significance of understanding the dynamics of social media as a novel space for identity formation, solidarity, and value-based economic empowerment.
Co-Authors Arfiani, Anindya Septiana FATMA DIAN PRATIWI Lukman Nusa, Lukman Niken Puspitasari Prasetyaningrum, Etika Titi Antin Yuliarso, Mohammad Zulkarnain