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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal Ekonomi Syariah Pelita Bangsa Natuja: Jurnal Ekonomi Syariah
Siti Habibatur Rahma
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Social Sciences

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Etika Pemasaran Islam dan Kualitas Layanan sebagai Faktor Penentu Kepuasan Konsumen Fashion Muslim Shopee Mondir, Mohamad; Siti Habibatur Rahma; Imrohatul Hasanah
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 02 (2025): JIEI : Vol. 11, No. 02, 2025
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Komoditas halal merupakan salah satu komoditas yang paling banyak diminati oleh mayoritas Muslim di Indonesia. Fashion Muslim menjadi salah satu komoditas yang paling diminati oleh Muslim Indonesia. Kehadiran E-Commerce seperti Shopee dan lainnya memudahkan Muslim Indonesia untuk mendapatkan fashion Muslim kontemporer. Hal ini membuat banyak E-Commerce berlomba-lomba meningkatkan kepuasan pelanggan dengan memberikan layanan berkualitas dan pemasaran yang sesuai dengan etika Muslim Indonesia. Penelitian ini bertujuan untuk menganalisis pengaruh Etika Pemasaran Islam dan Kualitas Layanan terhadap Kepuasan Pelanggan E-Commerce Shopee di Kota Bondowoso. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis yang digunakan adalah SPS. Untuk mewakili seluruh populasi penelitian, dipilih 100 responden yang dijadikan sampel penelitian. Temuan dalam penelitian ini adalah Etika Pemasaran Islam berpengaruh signifikan terhadap Kepuasan Pelanggan. Hal ini sejalan dengan teori TQM yang menekankan fokus pada kepuasan pelanggan melalui optimalisasi daya saing melalui kualitas produk dan layanan yang berdampak pada kinerja bisnis. Kualitas layanan juga berpengaruh signifikan terhadap kepuasan pelanggan fashion Muslim. Temuan lain dalam penelitian ini menunjukkan adanya pengaruh signifikan secara simultan dari variabel Etika Pemasaran Islam dan Kualitas Layanan terhadap Kepuasan Pelanggan. Hasil penelitian ini dapat menjadi referensi bagi pelaku bisnis online untuk lebih meningkatkan etika dan kualitas layanan guna meningkatkan bisnis.
ANALISIS STRATEGI PENGHIMPUNAN ZAKAT PROFESI DI BAZNAS BONDOWOSO PADA ERA DIGITALISASI Siti Habibatur Rahma; Lutfi, Lutfiatul Hasanal
NATUJA: Jurnal Ekonomi Syariah Vol. 5 No. 1 (2025): November (2025)
Publisher : Department of Sharia Economics, Faculty of Islamic Economics and Business, Universitas Islam Ibrahimy Banyuwangi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/92g04y21

Abstract

This study aims to answer the question of how the professional zakat collection strategy of BAZNAS Bondowoso is implemented in the digital era, which is characterized by changes in social interactions and the increasing use of financial technology. This study is based on the background that professional zakat is one of the greatest potential drivers of national economic development, but often faces difficulties in implementation due to a lack of zakat literacy and a variety of payment service options. The purpose of this study is to examine the collection practices carried out by regional zakat institutions by examining the social and cultural context of the local community. This research methodology uses a qualitative descriptive study approach using data from BAZNAS administrators, field observations, and analysis of supporting literature. The study findings indicate that BAZNAS Bondowoso implements direct fundraising strategies such as institutional connections, mentoring muzakki, and face-to-face socialization, as well as indirect fundraising strategies through digital channels such as bank transfers, sharia payment applications, and the official BAZNAS platform. Digital strategies are used to increase efficiency, convenience, and reach of muzakki, while personal strategies are used to maintain trust and social cohesion. This study contributes to the development of a flexible, inclusive, and progressive professional zakat collection model in the digital era.
Optimizing The Potential of Productive Waqf in Encouraging Sharia Economic Growth Siti Habibatur Rahma; Wildatun Musyarrofah
Jurnal Ekonomi Syariah Pelita Bangsa Vol. 11 No. 01 (2026): JESPB Edisi April 2026
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jespb.v11i01.3213

Abstract

The purpose of this study is to identify wakaf potential and analyze strategies for optimal pengelolaannya to make a more significant contribution to the development of the syariah economy. The research method used is qualitative with a descriptive approach, demonstrating the researcher's efforts to solve actual problems through data collection, compilation, classification, analysis, and interpretation. The data collection technique used is library research, in which the researcher reads, studies, and analyzes books, journals, and articles written by researchers. The results indicate that professional and productive management, a transparent and accountable management system, and the use of digital technology can optimize the potential of waqf. In addition, good synergy starts from the government, Islamic financial institutions, and the community is a crucial factor in strengthening the waqf ecosystem. With the right strategy, wakaf has the potential to become one of the main pillars in the development of the various sectors of the syariah economy, particularly in the areas of education, health, and micro, small, and medium business (UMKM).
Co-Authors Imrohatul Hasanah Lutfi, Lutfiatul Hasanal Mondir, Mohamad Wildatun Musyarrofah