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All Journal Jurnal Multidisiplin Dehasen (MUDE) Jurnal Pusat Inovasi Masyarakat Communica : Journal of Communication
Syafitri, Dinda Nur
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Pengembangan Desa Wisata Berbasis Edukasi Sampah dan Bahasa Jepang di Kabupaten Bogor Taufiqurrahman, Nabil; Alesandra, Junita; Shaleha, Chandra Kirana; Tsani, Mohammad Farkhan; Santoso, Sarah Azzahra; Alaydrus, Abdillah Hasan; Lee, Carmel Avrilia Tonny; Insani, Listriasa Rizka Karima; Farhansyah, Farhansyah; Syafitri, Dinda Nur; Tallulembang, Nadya Hadasa; Nanoka, Takahashi; Yume, Matsubara; Mikoto, Yamashita; Mustaqim, Naufal
Jurnal Pusat Inovasi Masyarakat Vol. 7 No. 1 (2025): April 2025
Publisher : Direktorat Pengembangan Masyarakat Agromaritim, Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jpim.7.1.139-150

Abstract

This service activity aims to increase students' knowledge of waste, introduce students to multicultural concepts, and develop tourism in Benteng Village through cleanliness and Japanese. The main target of this program is 5th grade students of SDN Benteng 01. The method of activity implementation includes interactive teaching by native speakers, pre-test, post-test, observation, hands-on practice, and literature review. Japanese language education delivered directly by native speakers is able to increase students' courage, critical thinking, motivation to learn, and increase global insight. The introduction of Japanese is seen as an innovative step to support the development of new tourism potential in Benteng Village, along with the foreign culture tourism that has been developed in the village. In addition, waste education was conducted by providing material on the types of waste and how to process them, which ended with fun activities such as singing songs about waste and making tanabata. The pre-test and post-test results were analyzed using the paired sample t-test parametric test and showed a significant increase in students' knowledge related to waste, while the results of the tanabata in the form of hanging pots were displayed in front of the school. This activity has great potential in tourism development in Benteng Village. With an understanding of waste and Japanese language from an early age, it can make students aware of the importance of protecting the environment and motivated to study harder. This program has succeeded in developing tourism in Benteng Village indirectly, which may be felt in the coming years.
Peran Public Relations Dalam Meningkatkan Brand Awareness (Studi Kasus Instagram @Mashumas_ Pt Kai Daop 1 Jakarta) Syafitri, Dinda Nur; Priatna, Wahyu Budi
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 3 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i3.8383

Abstract

The development of digital technology has transformed the landscape of communication between companies and the public, particularly in efforts to build brand awareness through social media. This study aims to understand the role of Public Relations in increasing brand awareness through the Instagram account @mashumas_ managed by PT KAI DAOP 1 Jakarta. The research employs a qualitative approach using a case study method. Data collection techniques include in-depth interviews with three informants from the Public Relations team, non-participant observation of social media content, and supporting documentation. The results show that the Public Relations team at PT KAI DAOP 1 Jakarta implements a well-planned digital communication strategy, such as creating visually appealing and informative content, actively engaging with the audience, and analyzing engagement data as a basis for evaluation and strategy development. The role of Public Relations is highly significant in shaping a positive corporate image and strengthening relationships with the public through social media. These findings indicate that strategic management of social media by the Public Relations team can enhance brand awareness and reinforce the company’s position in the transportation industry. Therefore, developing the digital capacity of the Public Relations team and strengthening the synergy between visual content and data analysis are essential steps in formulating an effective and sustainable communication strategy.
The Role of SEO Content Writer in Increasing The Organic Traffic of Akurat.co Website Syafitri, Dinda Nur; Priatna, Wahyu Budi
Communica : Journal of Communication Vol. 3 No. 4 (2025): October 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i4.1167

Abstract

This study examines the role of SEO Content Writers in increasing the organic traffic of the Akurat.co website. The rapid growth of digital media has reshaped how audiences access information, making Search Engine Optimization (SEO) an essential strategy for enhancing visibility and engagement in online journalism. Specifically, this study explores how SEO Content Writers contribute to improving organic traffic in a digital newsroom context an area that remains underexplored compared to general marketing focused SEO studies. Using a qualitative approach, data were collected through in depth interviews with three informants: a Senior Managing Editor of SEO as the key informant, supported by an SEO Content Writer and the Entertainment Editor of Akurat.co. Furthermore, literature studies were utilized to enrich the analysis and support data interpretation. The findings highlight that SEO Content Writers play a strategic role in keyword selection, content structuring, trend based topic analysis, and the production of evergreen articles that sustain long term visibility. Based on internal insights from the editorial team, approximately 80% of Akurat.co’s high traffic articles are driven by SEO based content, indicating a dominant contribution to organic readership (based on company estimation, not independent analytics tracking). In conclusion, SEO oriented content writing extends beyond technical optimization, serving as a core editorial strategy to maintain competitiveness in digital journalism.
Co-Authors Alaydrus, Abdillah Hasan Alesandra, Junita Farhansyah, Farhansyah Insani, Listriasa Rizka Karima Lee, Carmel Avrilia Tonny Mikoto, Yamashita Mustaqim, Naufal Nanoka, Takahashi Santoso, Sarah Azzahra Shaleha, Chandra Kirana Tallulembang, Nadya Hadasa Taufiqurrahman, Nabil Tsani, Mohammad Farkhan Wahyu Budi Priatna Yume, Matsubara