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All Journal Journal of Management and Bussines (JOMB) Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi
M. Angga Maulana
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Hubungan Antara Public Relations dan Citra Merek: (Studi Kasus Pada Merek Terkenal di Indonesia) Vivi Anggriani; Adela Lora Tri Andini; Melani Putri Dewitasari; Madinatul Munawaroh; M. Angga Maulana; M. Inwan Rosyadi
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 3 No. 2 (2025): Juni : Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v3i2.1401

Abstract

This research examines the relationship between public relations (PR) strategies and brand image formation in leading companies in Indonesia. Using a case study approach, this research analyzes how PR activities contribute to the formation, maintenance, and recovery of brand image. The results show a positive correlation between the implementation of effective PR strategies and brand image enhancement. This study also identifies PR best practices applied by successful brands in Indonesia in building positive perceptions among consumers and stakeholders. The findings provide valuable insights for PR and marketing practitioners in optimizing communication strategies to strengthen brand image in the competitive digital era.
Keputusan Pendanaan Kembali Obligasi: Tinjauan Literatur dan Implikasi Manajerial Saharani Dewi Safitri; Siska Amelia Tafsilatul Mufsida; Madinatul Munawaroh; Melani Putri Dewitasari; M. Angga Maulana; Romi Damar Zaenal Ma'ruf
Journal of Management and Bussines (JOMB) Vol. 7 No. 4 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/saa79w78

Abstract

This study aims to examine the mechanisms, influencing factors, and implications of bond refinancing decisions in the context of corporate financial management, using a case study of PT Semen Indonesia (Persero) Tbk. The research method used is a literature review with a systematic and thematic approach, collecting and analyzing various empirical studies and secondary data from reputable journals between 2010 and 2025. The results indicate that bond refinancing decisions are influenced by financial factors, regulations, industry characteristics, and managerial aspects, and impact interest expense reduction, capital structure improvement, and company performance. This is evidenced by PT Semen Indonesia's success in reducing annual interest expense by Rp 69 billion through bond refinancing. In conclusion, bond refinancing is an effective financial strategy for improving capital efficiency and company profitability if implemented with careful planning and supported by conducive market conditions.   Keywords: Bond Refinancing, Capital Structure, Interest Expense, Financial Management
Co-Authors Adela Lora Tri Andini M. Inwan Rosyadi Madinatul Munawaroh Melani Putri Dewitasari Romi Damar Zaenal Ma'ruf Saharani Dewi Safitri Siska Amelia Tafsilatul Mufsida Vivi Anggriani