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All Journal Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi
M. Inwan Rosyadi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Hubungan Antara Public Relations dan Citra Merek: (Studi Kasus Pada Merek Terkenal di Indonesia) Vivi Anggriani; Adela Lora Tri Andini; Melani Putri Dewitasari; Madinatul Munawaroh; M. Angga Maulana; M. Inwan Rosyadi
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 3 No. 2 (2025): Juni : Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v3i2.1401

Abstract

This research examines the relationship between public relations (PR) strategies and brand image formation in leading companies in Indonesia. Using a case study approach, this research analyzes how PR activities contribute to the formation, maintenance, and recovery of brand image. The results show a positive correlation between the implementation of effective PR strategies and brand image enhancement. This study also identifies PR best practices applied by successful brands in Indonesia in building positive perceptions among consumers and stakeholders. The findings provide valuable insights for PR and marketing practitioners in optimizing communication strategies to strengthen brand image in the competitive digital era.
Co-Authors Adela Lora Tri Andini M. Angga Maulana Madinatul Munawaroh Melani Putri Dewitasari Vivi Anggriani