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All Journal Journal of Education Technology and Inovation Jurnal Pendidikan Islam
Mai Dhuhani, Elfridawati
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Religion Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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Elementary School Education Promotion Techniques Via Social Media Sahrawi, Saimima; Mai Dhuhani, Elfridawati; Anasufi, Banawi
Journal of Education Technology and Inovation Vol. 8 No. 1 (2025): Journal of Education Technology and Inovation (June)
Publisher : Program Pasca Sarjana, Universias PGRI Argopuro Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31537/jeti.v8i1.2326

Abstract

Online-based education in its current application provides opportunities for people to always follow the development of the world of education. The purpose of this information disclosure is so that the public can find out about the educational programs that are carried out in each school in real time. This process certainly requires an effective promotion strategy to introduce the existence and quality of educational institutions to the wider community. Therefore, this paper aims to examine the promotion strategy carried out by an educational institution. This study uses a qualitative method with data collection techniques through interviews and observations. The focus of the research is directed to find out the promotional strategies carried out by SD Islam Al Bina Masohi in Maluku, both online and offline. The results of the study showed that SD Islam Al Bina Masohi implemented various promotional strategies, including by utilizing social media such as Facebook and WhatsApp groups to publish school programs and activities. Moreover, Schools also place human resources (HR) or educators who have superior competencies to interact with students' parents, especially in routine recitation activities and the provision of quality educational services. These strategies are an important part of building a positive image and public trust in these educational institutions
Evaluating the Acceptance and Use of Education Management Information System (EMIS) 4.0 in a Private Islamic Boarding School Based on the Technology Acceptance Model Hidayat, Ara; Mai Dhuhani, Elfridawati; Hasbiyallah, Hasbiyallah
Nazhruna: Jurnal Pendidikan Islam Vol. 8 No. 2 (2025): Transformative Islamic Education in Pesantren and Madrasah
Publisher : Universitas Pesantren Kh abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/nzh.v8i2.150

Abstract

The low adoption rate of information systems in Islamic educational institutions highlights a gap between technological advancement and user acceptance, particularly within madrasa management. This study examines the acceptance and effectiveness of EMIS 4.0 in a private Islamic boarding school in Malangbong District, utilizing the Technology Acceptance Model (TAM) as the theoretical framework. A quantitative, ex post facto design was employed, with data collected from madrasa operators through questionnaires and analyzed statistically. The results indicate that management support has a significant influence on both perceived usefulness (p = 0.016) and actual system use (p = 0.022). In contrast, prior experience and training have a significant effect on perceived ease of use (p = 0.016 and p = 0.007). Although perceived usefulness does not significantly impact attitude (p = 0.416), it affects intention to use (p = 0.047), with both attitude (p = 0.029) and intention (p = 0.025) predicting actual use. This study contributes to the contextual application of TAM and offers practical strategies for sustainable EMIS adoption in faith-based schools.
Co-Authors Anasufi Banawi Ara Hidayat, Ara Hasbiyallah, Hasbiyallah Sahrawi, Saimima