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All Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Panggung Kebaikan : Jurnal Pengabdian Sosial
M Najib Zakariya
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice

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Pemanfaatan Aplikasi Google Maps sebagai Bentuk Digitalisasi Pemasaran pada UMKM Warkop di Desa Pepelegi Sidoarjo Ernawati Ernawati; M Najib Zakariya; Moh Riski
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 2 No. 2 (2025): Mei : Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v2i2.1405

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a strategic contribution to economic equality and job creation, especially in rural areas. However, limitations in mastering digital technology, especially in marketing, are still a major challenge for MSMEs in Pepelegi Village, Sidoarjo. This community service activity aims to increase the digitalization capacity of MSMEs through training and mentoring in utilizing Google Maps as a promotional media. The method used in this study is Participatory Action Research (PAR), which includes observation, interviews, training, and evaluation. The location of the activity focused on the MSME Warkop Pojok SR in Pepelegi Village, involving the active participation of local business actors. The results of the activity showed an increase in participants' knowledge and skills in creating and managing business profiles on Google Maps. This has a positive impact on business visibility and the potential for increasing income. Digitalization through Google Maps not only makes it easier for consumers to find business locations, but also provides information regarding operating hours, customer reviews, and business contacts. Thus, this activity is expected to be a model for empowering MSMEs based on digital technology that can be replicated in other areas. The sustainability of the program can be strengthened through cross-sector collaboration to support the acceleration of MSME digital transformation.
Pengaruh Varian Produk terhadap Keputusan Pembelian Makanan Kekinian Achmad Ali Yafi K; Eliya Putri Aprilia; M Najib Zakariya; Moh Riski; Nurul Agustin; Didit Darmawan
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 4 (2025): July : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i4.1850

Abstract

This literature study examines the influence of Product Variants on Purchasing Decisions on Food products. Product Variants are one of several important aspects that manufacturers need to consider when making a product, because product variants play a role in providing a choice for consumers, product variants mean that each product produced by the company has various styles or categories. Product diversity is assessed based on two factors: product line diversity and differences in packaging size. Product line diversity indicates differences in characteristics such as brands, flavors, or ingredients. Packaging size diversity refers to differences in the amount found in a package. Having various styles or categories. Product diversity is assessed based on two factors: product line diversity and differences in packaging size. Product line diversity indicates differences in characteristics such as brands, flavors, or ingredients. Packaging size diversity refers to differences in the amount found in a package. This literature study aims to analyze and synthesize previous research findings regarding the role of product variants on purchasing decisions and identify other factors that influence product variants on food purchasing decision making. This study was conducted using a literature review method that analyzed various related sources. The results obtained from this study indicate that product variants have a positive and significant influence on food purchasing decision making.
Co-Authors Achmad Ali Yafi K Didit Darmawan Eliya Putri Aprilia Ernawati Ernawati Moh Riski Nurul Agustin