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All Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Master Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Eliya Putri Aprilia
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Pengaruh Desain Produk terhadap Keputusan Pembelian Produk Elektronik Eliya Putri Aprilia; Didit Darmawan
Master Manajemen Vol. 3 No. 1 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i1.709

Abstract

This literature study examines the influence of product design on purchasing decisions for electronic products. Product design is one of several important aspects that manufacturers need to pay attention to when making an item, because product design plays a role in building the reputation or identity of an item, which can be a characteristic of the item and a differentiator from similar items owned by competitors. Product design includes function and form. Design related to form focuses on the planning and appearance of an item, while design related to function focuses on how the item can be used by consumers. In this study, the literature review method was applied by analyzing various relevant scientific sources. The results of the study revealed that product design has a significant influence on consumer purchasing decisions. The main purpose of this literature study is to analyze and synthesize previous research findings on the influence of product design on electronic purchasing decisions and identify factors that influence product design on electronic product purchasing decisions.
Pengaruh Varian Produk terhadap Keputusan Pembelian Makanan Kekinian Achmad Ali Yafi K; Eliya Putri Aprilia; M Najib Zakariya; Moh Riski; Nurul Agustin; Didit Darmawan
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 4 (2025): July : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i4.1850

Abstract

This literature study examines the influence of Product Variants on Purchasing Decisions on Food products. Product Variants are one of several important aspects that manufacturers need to consider when making a product, because product variants play a role in providing a choice for consumers, product variants mean that each product produced by the company has various styles or categories. Product diversity is assessed based on two factors: product line diversity and differences in packaging size. Product line diversity indicates differences in characteristics such as brands, flavors, or ingredients. Packaging size diversity refers to differences in the amount found in a package. Having various styles or categories. Product diversity is assessed based on two factors: product line diversity and differences in packaging size. Product line diversity indicates differences in characteristics such as brands, flavors, or ingredients. Packaging size diversity refers to differences in the amount found in a package. This literature study aims to analyze and synthesize previous research findings regarding the role of product variants on purchasing decisions and identify other factors that influence product variants on food purchasing decision making. This study was conducted using a literature review method that analyzed various related sources. The results obtained from this study indicate that product variants have a positive and significant influence on food purchasing decision making.
Pelatihan Pembuatan Stiker Kreatif sebagai Media Promosi untuk Meningkatkan Branding dan Penjualan UMKM di Kelurahan Pagesangan, Surabaya: Pengabdian Eli Retnowati; Nur Aniqa Pernaningtik; Eliya Putri Aprilia
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.634

Abstract

Creative sticker design training as a promotional medium is one of the empowerment strategies for Micro, Small, and Medium Enterprises (MSMEs) to enhance branding and sales. This activity was conducted in Pagesangan Subdistrict, Surabaya, aiming to raise MSME actors' awareness of the importance of packaging design and product branding through the use of graphic design technology such as Canva. The method employed was Participatory Action Research (PAR), involving active community participation in all stages, from problem identification to activity evaluation. The training was attended by approximately 30 participants over five days, consisting of material presentation, technical training, and evaluation. The results showed that participants gained understanding and skills in designing attractive stickers aligned with their product identity. This led to increased branding awareness, product appeal, and the potential for higher sales. Through this training, MSME actors became more independent in visual promotion efforts and better equipped to strengthen their brand presence in a competitive market.
Co-Authors Achmad Ali Yafi K Didit Darmawan M Najib Zakariya Moh Riski Nur Aniqa Pernaningtik Nurul Agustin Retnowati, Eli