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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Nivedana : Jurnal Komunikasi dan Bahasa
R. Agni Najwa Madenda
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Religion Arts Humanities Education Other

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PEMANFAATAN MEDIA INTERNAL ENERGIA WEEKLY DALAM MEMBANGUN KOMUNIKASI EFEKTIF OLEH HUMAS PT. PERTAMINA (PERSERO) R. Agni Najwa Madenda; Santoso, Hudi
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1748

Abstract

This study aims to analyze the utilization of the internal media Energia Weekly by the Public Relations Division of PT Pertamina (Persero) in building effective internal communication within the company. Using a descriptive qualitative approach, data were collected through interviews, observations, literature studies, and internal document analysis. The findings indicate that Energia Weekly plays a crucial role as a two-way communication medium that supports the dissemination of corporate policies while serving as a participatory platform for employees. The media successfully enhances employee engagement, loyalty, and the delivery of corporate values through its interactive sections. A SWOT analysis reveals the strengths of Energia Weekly in fostering engagement and strengthening corporate culture, although challenges such as limited distribution and outdated content remain. Opportunities lie in digital transformation and increased employee involvement, while the main threats include shifting information consumption preferences and the risk of internal data leaks. Thus, Energia Weekly is considered a strategic tool that supports effective internal communication and enhances the company’s overall corporate image.
KONTEN VISUAL STORYTELLING AKUN TIKTOK @KOLLAINFOREST DALAM PEMBENTUKAN BRAND IMAGE DI KALANGAN FOLLOWERS R. Agni Najwa Madenda; Hudi Santoso
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.47208

Abstract

The rapid development of social media, particularly TikTok, has transformed how audiences consume information and form perceptions of a brand, making visual storytelling content an essential element in digital marketing communication strategies. However, studies examining the influence of visual storytelling on brand image formation on TikTok are still limited. This study aims to analyze the effect of visual storytelling content on the formation of brand image on the @kollainforest TikTok account among its followers. This research employs a quantitative approach using a survey method involving 100 respondents who are followers of the @kollainforest account. Data were collected through questionnaires using a Likert scale and analyzed using classical assumption tests and simple linear regression. The results show that visual storytelling content is categorized as high across all dimensions, while brand image is also categorized as high. The regression analysis indicates a positive and significant effect of visual storytelling on brand image, with a regression coefficient of 0.401 and a significance value of < 0.001. Furthermore, the coefficient of determination (R Square) is 0.438, indicating that visual storytelling contributes 43.8% to the formation of brand image, which is considered a moderately strong effect. These findings suggest that improving the quality of visual storytelling content can strengthen brand image in the minds of the audience. Therefore, businesses and content creators are encouraged to optimize creative, consistent, and communicative visual content as a strategy to build a positive brand image.
Co-Authors HUDI SANTOSO Santoso, Hudi