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All Journal Journal of Islamic Economics and Finance Jurnal Ilmiah Multidisiplin Ilmu Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Ningrum Puji Lestari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Viralisasi Bermakna: Etika dan Efektivitas Strategi FYP dalam Merekonstruksi Konsumen Gen-Z Izzatul Mula; Auliya Ristiani; Ningrum Puji Lestari
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 2 No. 4 (2025): Juli: Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v2i4.1253

Abstract

TikTok's algorithm-based digital marketing strategy, especially through the #FYPMarketing approach, has become an effective method in building emotional connections and increasing Gen-Z consumer loyalty. Through the For You Page (FYP) feature, brands can spread content organically with a wide reach, as long as the content is emotionally relevant, authentic, and participatory. This study uses a qualitative method based on literature studies and analyzes the #ScarlettGlowUp campaign as a case study. The findings show that the success of marketing to Gen-Z is greatly influenced by the use of user-generated content, micro-influencer involvement, and storytelling that is consistent with the values ​​held by the audience. However, challenges such as algorithm manipulation, digital communication ethics, and data privacy issues are obstacles that require an approach based on transparency and social responsibility. This article concludes that the success of the #FYPMarketing strategy depends not only on technological and algorithmic capabilities, but also on trust, clarity of values, and alignment between the brand and its digital community.
Potensi Industri Mebel Berbasis Pemberdayaan Tenaga Kerja Lokal di Kelurahan Bukir, Kota Pasuruan: Analisis Kontribusi Ekonomi dan Penyerapan Tenaga Kerja Izzatul Mula; Auliya Ristiani; Diana Novitasari; Rifa Felina; Ningrum Puji Lestari
Journal of Islamic Economics and Finance Vol. 3 No. 3 (2025): Agustus: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v3i3.2999

Abstract

The furniture industry in Bukir Village, Pasuruan City, is one of the leading small and medium-sized industries (SMIs) that contributes significantly to local economic growth and employment. This study aims to analyze the potential of the furniture industry based on the empowerment of local workers, identify its contribution to the regional economy, and evaluate the level of employment in this sector. The research method employs a qualitative approach with data collection techniques through literature review and structured interviews. The results show that the furniture industry in Bukir Village has grown rapidly since 1980 with the support of the East Java Provincial Technical Implementation Unit (UPT) for Wood. Currently, there are 40 active businesses that can absorb 800-1,200 local workers, equivalent to 85% of the total workforce in the village. This industry uses a made-to-order production system with teak and sonokeling wood as raw materials and has expanded into the export market to Malaysia and other Southeast Asian countries. This study recommends strengthening marketing digitalization, improving human resource skills, and intensifying government support to enhance the competitiveness of the Bukir furniture industry.
ANALISIS PEMAHAMAN MAHASISWA PGMI SEMESTER 4 INSTITUT AGAMA ISLAM NGAWI 2025/2026 TERHADAP MATERI PENGEMBANGAN ASPEK KOGNITIF ANAK SEKOLAH DASAR Ningrum Puji Lestari; Anis Satul Mufidah; Ridho Imam
Jurnal Ilmiah Multidisiplin Ilmu Vol. 2 No. 4 (2025): Agustus : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/jm5k7m89

Abstract

The purpose of this study is to analyze the level of understanding among fourth-semester students of the Primary School Teacher Education Program at the Institute of Islamic Religion Ngawi for the academic year 2025/2026 regarding the development of cognitive aspects in elementary school children. Understanding cognitive aspects is crucial in the learning process as it relates to children's abilities to think, remember, and solve problems. This study employs a descriptive quantitative method, using a questionnaire as the instrument distributed to fourth-semester students of the PGMI Program at the Institute of Islamic Religion Ngawi as respondents. The results of the study indicate that the respondents generally have a high level of understanding, particularly concerning the stages of child development in elementary school, the role of teachers in cognitive development, and the importance of instructional adaptation.
Co-Authors Anis Satul Mufidah Auliya Ristiani Diana Novitasari Izzatul Mula Ridho Imam Rifa Felina