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All Journal Benefit : Journal of Bussiness, Economics, and Finance INOVTEK Polbeng - Seri Informatika
Muharom, Ahmad
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Computer Science & IT Economics, Econometrics & Finance Education

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Development of Web-Based Multimedia Learning for Grade 3 Elementary School Mathematics Muharom, Ahmad; Rukhviyanti, Novi
INOVTEK Polbeng - Seri Informatika Vol. 10 No. 2 (2025): July
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/sj1qng08

Abstract

The development of information technology has significantly contributed to the education sector, particularly in creating interactive and engaging learning media. Mathematics, as one of the core subjects, is often perceived as difficult and tedious by students. Therefore, there is a need for innovative learning media that can enhance students’ interest and understanding of the subject matter. This study aims to design and implement an interactive mathematics game website that presents basic math problems in an enjoyable and responsive format. The website consists of nine pages, including a landing page, login, dashboard, quiz selection, quiz display, and evaluation results. Each quiz contains 10 questions displayed in two horizontal rows (5 questions each), supported by a countdown timer and an automatic scoring system. The development methodology includes needs analysis, system design, implementation, and evaluation. The evaluation phase was conducted through internal testing and user observation targeting elementary school students.
Penerapan Strategi Marketing Development dalam Upaya Percepatan Pertumbuhan Perusahaan HiMall Muharom, Ahmad; Syah, Tantri Yanuar Rahmat; Hamdi, Edi; Ramadhan, Yanuar
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1305

Abstract

Penelitian ini bertujuan untuk merumuskan strategi pengembangan aplikasi HiMall sebagai platform digital inovatif yang menyediakan informasi promo tenant mall secara real-time berbasis lokasi, guna memperluas pasar dan meningkatkan keunggulan kompetitif. Metode yang digunakan adalah deskriptif aplikatif dengan pendekatan perencanaan bisnis, melalui analisis internal dan eksternal menggunakan alat PEST, Porter’s Five Forces, SWOT, IFE, EFE, CPM, IE Matrix, dan QSPM. Data dikumpulkan melalui studi literatur, data sekunder dari laporan industri, serta observasi pasar. Hasil penelitian menunjukkan bahwa strategi market development menjadi prioritas utama dengan skor tertinggi pada QSPM, mendukung perluasan kerjasama dengan tenant dan mall di berbagai wilayah, peningkatan personalisasi fitur berbasis teknologi big data dan AI, serta penguatan brand awareness melalui aktivitas pemasaran digital. Penelitian ini memiliki keterbatasan pada analisis strategis tanpa uji implementasi langsung di pasar nyata dan belum mengevaluasi dampak finansial pasca peluncuran.
Co-Authors Edi Hamdi Ramadhan, Yanuar Rukhviyanti, Novi Tantri Yanuar Rahmat Syah