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Analisis Sistem Informasi Penjaminan Mutu Internal pada Universitas Teknologi Digital: Analysis of Internal Quality Assurance Information System at Digitech University nadia, karina putri; Rudi Hartato, Jarot
SITEDI (Sistem Informasi dan Teknologi Digital) Vol. 2 No. 3 (2025): Jurnal Sistem Informasi dan Teknologi Digital
Publisher : Universitas Teknologi Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70888/sitedi.v2i1.50

Abstract

The Internal Quality Assurance System (SPMI) is an essential component in higher education management to ensure sustainable educational quality. This research aims to analyze the SPMI information system currently operating at the Digital University, specifically identifying strengths, weaknesses, opportunities, and threats in SPMI management and evaluating the effectiveness of the existing system. The research method used is descriptive qualitative with data collection techniques through observation, structured interviews, and literature study. Data analysis was conducted using SWOT analysis and Flow of Document (FOD) to illustrate the information flow of the running system. The research results show that the SPMI information system at Digital Technology University is still semi-digital in nature, using Microsoft Office and Google Drive for document management. The system's strengths lie in active stakeholder involvement and the implementation team's experience, but it has weaknesses in the form of low efficiency, human error risks, and inadequate documentation. Opportunities for system digitalization and human resource capacity improvement are positive factors, while external policy changes and internal resistance are the main threats. The current system is not yet digitally integrated, causing documentation and reporting processes to be inefficient and prone to errors. This research recommends the development of an integrated web-based SPMI information system and improved human resource training are essential to support the effectiveness of SPMI implementation.
Analisis Sistem Informasi Penjaminan Mutu Internal pada Universitas Teknologi Digital: Analysis of Internal Quality Assurance Information System at Digitech University nadia, karina putri; Rudi Hartato, Jarot
SITEDI (Sistem Informasi dan Teknologi Digital) Vol. 2 No. 3 (2025): Jurnal Sistem Informasi dan Teknologi Digital
Publisher : Universitas Teknologi Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70888/sitedi.v2i1.50

Abstract

The Internal Quality Assurance System (SPMI) is an essential component in higher education management to ensure sustainable educational quality. This research aims to analyze the SPMI information system currently operating at the Digital University, specifically identifying strengths, weaknesses, opportunities, and threats in SPMI management and evaluating the effectiveness of the existing system. The research method used is descriptive qualitative with data collection techniques through observation, structured interviews, and literature study. Data analysis was conducted using SWOT analysis and Flow of Document (FOD) to illustrate the information flow of the running system. The research results show that the SPMI information system at Digital Technology University is still semi-digital in nature, using Microsoft Office and Google Drive for document management. The system's strengths lie in active stakeholder involvement and the implementation team's experience, but it has weaknesses in the form of low efficiency, human error risks, and inadequate documentation. Opportunities for system digitalization and human resource capacity improvement are positive factors, while external policy changes and internal resistance are the main threats. The current system is not yet digitally integrated, causing documentation and reporting processes to be inefficient and prone to errors. This research recommends the development of an integrated web-based SPMI information system and improved human resource training are essential to support the effectiveness of SPMI implementation.
Membangun Digital Marketing dan Brand Awareness di Lastri Kitchen Snack and Catering di Desa Bandung Kota Tegal Istijabah, Septiana; Widyatmojo, Galih; Aulia, Diva; Rudi Hartato, Jarot
Khidmatuna: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): Khidmatuna: Jurnal Pengabdian kepada Masyarakat
Publisher : Institut Agama Islam Sunan Kalijogo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51339/khidmatuna.v6i1.4015

Abstract

Kegiatan pengabdian masyarakat ini dilaksanakan sebagai bentuk kontribusi dalam membantu UMKM Lastri Kitchen Snack and Catering yang berlokasi di Desa Bandung Kota Tegal. UMKM ini bergerak di bidang makanan ringan dan catering, namun masih mengalami kendala dalam pemasaran produknya karena belum memanfaatkan digital marketing secara optimal. Selain itu, brand awareness atau kesadaran merek dari konsumen juga masih perlu ditingkatkan, karena pemasaran produk masih di sekitar Kota Tegal, sehingga produk sulit menjangkau pasar yang lebih luas. Permasalahan ini menjadi penting untuk ditangani, mengingat perkembangan teknologi digital yang semakin pesat menuntut pelaku usaha untuk mampu beradaptasi dan memanfaatkan media digital sebagai sarana promosi yang efektif. Tujuan dari kegiatan ini adalah untuk membangun kemampuan pelaku UMKM dalam memasarkan produk secara digital serta membangun identitas merek yang kuat agar lebih mudah dikenali dan diminati oleh konsumen. Metode yang digunakan dalam kegiatan ini adalah observasi lapangan, wawancara dengan pemilik usaha, pelatihan secara langsung, serta pendampingan berkelanjutan. Materi pelatihan meliputi strategi pemasaran digital, dan cara membangun hubungan dengan pelanggan melalui komunikasi digital yang efektif. Data diperoleh dari hasil dokumentasi kegiatan, rekaman wawancara, serta evaluasi sesudah kegiatan PKM. Hasil kegiatan menunjukkan adanya keterampilan pelaku usaha dalam mengelola platform digital, strategi pemasaran, dan memahami pentingnya brand awareness dalam memperluas jangkauan pasar. Dengan adanya kegiatan ini, UMKM Lastri Kitchen Snack and Catering diharapkan dapat lebih mandiri dalam mengelola promosi dan mampu bersaing secara digital di tengah era transformasi teknologi yang kompetitif.