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All Journal Journal of Entrepreneurial and Business Diversity Dinasti Information and Technology
Anggraeni, Dhea
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Computer Science & IT Decision Sciences, Operations Research & Management

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Pengaruh Kualitas Produk, Harga dan Kepuasan Konsumen terhadap Strategi Penjualan Anggraeni, Dhea; Ali, Hapzi
Dinasti Information and Technology Vol. 2 No. 4 (2025): Dinasti Information and Technology (April 2025)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dit.v2i4.1795

Abstract

Kualitas Produk, Harga serta Kepuasan Konsumen berpengaruh terhadap Strategi Penjualan. Artikel ini merupakan kajian pustaka yang berada dalam ranah manajemen strategis. Tujuannya adalah untuk merumuskan hipotesis mengenai hubungan antar variabel yang dapat dijadikan dasar dalam penelitian selanjutnya. Sumber data berasal dari pustaka daring seperti Google Scholar, Mendeley, serta media akademik lainnya. Penelitian ini menggunakan metode library research dengan referensi dari e-book dan jurnal terbuka. Analisis yang digunakan bersifat deskriptif kualitatif. Hasil kajian menunjukkan bahwa: 1) kualitas produk memiliki pengaruh terhadap strategi penjualan; 2) harga juga memengaruhi strategi penjualan; dan 3) kepuasan konsumen berkontribusi terhadap strategi penjualan.
The Influence of Online Customer Reviews and Trust on Purchasing Decisions on the Shopee Marketplace in the Community Unit 08, Pasirkaliki Urban Village, North Cimahi District, Cimahi City MUHIBAN, Ayi; ANGGRAENI, Dhea
Journal of Entrepreneurial and Business Diversity Vol. 3 No. 2 (2025): Journal of Entrepreneurial and Business Diversity. (April-June)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v3i2.343

Abstract

Purpose:This research was conducted on Shopee marketplace consumers in RW 08, Pasirkaliki Village, North Cimahi District, Cimahi City. The purpose of this study was to determine the influence of online customer reviews and trust on purchasing decisions, both partially and simultaneously.Methodology:The research method used in this study is descriptive and associative. The unit of analysis is individuals, namely Shopee marketplace consumers in RW 08, Pasirkaliki Village, North Cimahi District, Cimahi City. The sample in this study was 100 respondents. The sampling technique used in this study was based on certain considerations or criteria. The analysis method used was multiple linear regression analysis, and the validity and reliability of the research instrument were also tested.Findings:Based on the research results it shows that there is a partial and simultaneous influence on the online customer review and trust variables on the purchasing decision variables.Implication:The influence of online customer reviews on purchasing decisions is 43.8%, while the influence of trust on purchasing decisions is 12.4%. The influence of online customer reviews and trust on purchasing decisions is 56.2%.
Co-Authors Hapzi Ali Muhiban, Ayi