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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdimas Kartika Wijayakusuma Transformasi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Journal of Artificial Intelligence and Digital Business Journal of Entrepreneurial and Business Diversity PESHUM Jurnal Manajemen dan Bisnis (J-Mabis)
Muhiban, Ayi
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THE EFFECT OF CREDIT AND CAPITAL ON INCOME OF MEMBERS OF DUMI DIGITAL TECHNOLOGY SAVE AND LOAN COOPERATIVES IN BANDUNG CITY Muhiban, Ayi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3865

Abstract

This research was conducted on members of the Dumi Digital Technology Savings and Loan Cooperative in Bandung. The purpose of this study was to determine how big the contribution of the influence of credit and capital to income either partially or simultaneously on the members of the Dumi Digital Technology Savings and Loans Cooperative in Bandung City. The research method that will be used in this research is descriptive and associative methods. In this study, the unit of analysis is the individual, namely the member of the Dumi Digital Technology Savings and Loan Cooperative in Bandung City. The sample in this study were 134 respondents. Sampling using Simple Random Sampling is a sampling technique used in this study. The method of analysis used multiple linear regression analysis, in addition to testing the validity and reliability of the research instrument. Based on the results of the study, it shows that there is an effect either partially or simultaneously on exogenous variables (credit and capital) on endogenous variables (income). The implication of this research is that the Dumi Digital Technology Savings and Loan Cooperative in Bandung City can perform a more optimal analysis of the assessment of prospective debtors, evaluate the requirements given to prospective debtors so that these requirements do not become an obstacle factor for members in receiving additional capital.
Analisis Kinerja Promosi, Kinerja Pelayanan dan Pemasaran Kerelasian Terhadap Nilai Pelanggan Pada Pelanggan Pest Management di Wilayah Metropolitan Bandung Raya Muhiban, Ayi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4572

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kinerja promosi, kinerja pelayanan dan pemasaran kerelasian terhadap Nilai Pelanggan pest management diwilayah metropolitan bandung raya. Populasi dalam penelitian ini adalah pelanggan pest management, sedangkan sampel dalam penelitian ini adalah sebesar 346 responden dengan menggunakan teknik penentuan sampel stratified Purposive Sampling. Untuk menjawab masalah penelitian dan pengujian hipotesis penelitian maka digunakan teknik analisis path. Implikasi manajerial dalam penelitian ini adalah nilai pelanggan pest management diwilayah metropolitan bandung raya. Metoda penelitian yang digunakan dalam penelitian ini adalah metode deskriptif analisis dengan populasi sebanyak 2550 pelanggan. Teknik analisis data yang digunakan adalah Teknik Analisis Korelasi untuk mengetahui derajat keeratan hubungan antara variabel. Dengan penelitian dan teknik Analisis Jalur guna mengetahui seberapa besar pengaruh baik langsung maupun tidak langsung. Dalam oprasionalisasinya digunakan bantuan software SPSS 22. Hasil penelitian menunjukkan bahwa Kinerja promosi berada pada kategori kurang komunikatif, Kinerja Pelayanan berada pada kategori cukup qualified, Pemasaran kerelasian cukup kooperatif dan Nilai Pelanggan berada pada kategori kurang expected. Hasil penelitian menunjukkan bahwa 1) Kinerja Promosi berpengaruh terhadap Nilai Pelanggan 2) Kinerja Pelayanan perusahaan berpengaruh terhadap Nilai pelanggan 3. Pemasaran Kerelasian berpengaruh terhadap nilai pelanggan. Pengaruh Kinerja promosi terhadap nilai pelanggan sebesar 20.9%. Pengaruh langsung kinerja pelayanan terhadap nilai pelanggan sebesar 28%. Pengaruh Pemasaran kerelasian terhadap nilai pelanggan sebesar 20,8% sehingga pengaruh totalnya 71.7%. Hasil pengujian menunjukkan koefisien determinasi sebesar 71.7% dan Pye 28.3%.
Strategi Komunikasi Periklanan Produk Yamaha NMAX Turbo 2024 Akil, Rafiuddin; Akil, Salsabila Andi; Alamsyah; Muhiban, Ayi; Setianti, Yanti
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 1 (2025): JANUARI-MARET 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i1.3226

Abstract

This study aims to analyze the advertising communication strategy for the Yamaha NMAX Turbo 2024, Yamaha's latest product positioned as a premium scooter with turbocharged technology. Amid the fierce competition in the automotive industry, Yamaha needs to design an innovative and effective advertising campaign to increase brand awareness and consumer purchase intention. The objective of this research is to identify key elements in Yamaha’s advertising communication strategy, evaluate its effectiveness, and understand its impact on consumer perceptions and marketing goals. This research employs a descriptive approach with qualitative and quantitative analysis, combining consumer surveys, in-depth interviews, and ad content analysis. The findings show that the effectiveness of the ads, social media engagement, and brand awareness have significant effects on consumer purchase intention, especially among Gen Z. The effectiveness of the ads proved to be the most influential factor, followed by brand awareness and social media engagement. Consumers who responded to Yamaha NMAX Turbo ads through social media tended to have a positive perception of the product's innovations and advanced features. Additionally, the survey indicated that consumers actively engaged with social media campaigns were more motivated to make a purchase. The integrated communication strategy, utilizing various digital platforms such as social media, websites, and television ads, has been proven to increase purchase intention and strengthen positive perceptions of the Yamaha NMAX Turbo. Based on these findings, it is recommended that Yamaha continue to develop creative ad content, enhance social media engagement, and expand brand awareness campaigns through collaborations with automotive influencers. This strategy is expected to solidify Yamaha NMAX Turbo's position in the Indonesian automotive market.
Pendampingan Partisipatif Strategi Efektif Manajemen Koperasi dalam Meningkatkan Kesejahteraan Anggota Istikomah, Istikomah; Hernawati, Hernawati; Muhiban, Ayi; Juwita, Rukmi
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 2 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i2.1483

Abstract

Cooperatives play a strategic role in improving the welfare of their members and driving local economic growth. This Community Service Program (PKM) aims to provide assistance to cooperative managers and members in Jambudipa Village, Cisarua District, West Bandung Regency, in managing cooperatives effectively and sustainably. A case study of the Sarwa Mukti Village Unit Cooperative (KUD) illustrates that access to revolving loans, such as those provided by PT Jamsostek, can serve as a viable solution for members to develop their businesses, particularly in the dairy farming sector. However, many other MSMEs continue to face capital constraints and rely on high-interest loans from informal lenders (commonly known as bank emok), which can further worsen their economic situation. Through an educational and empowerment-based approach, this PKM activity provides insights into cooperative management strategies, the importance of access to healthy funding sources, and the cooperative’s role in reducing dependency on informal credit. The program outputs include a simplified standard operating procedure (SOP) for cooperative management, a training module on community-based cooperative management, and internally developed policy recommendations created in collaboration with participants. With proper management and sustainable support through continuous mentoring, cooperatives can transform into effective empowerment instruments, expand equitable financial access, and make a tangible contribution to strengthening the local economy based on village potential.ABSTRAKKoperasi memiliki peran strategis dalam meningkatkan kesejahteraan anggota dan mendorong pertumbuhan ekonomi lokal. Program Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk memberikan pendampingan kepada pengurus dan anggota koperasi di Desa Jambudipa, Kecamatan Cisarua, Kabupaten Bandung Barat, dalam mengelola koperasi secara efektif dan berkelanjutan. Studi kasus Koperasi Unit Desa (KUD) Sarwa Mukti menunjukkan bahwa akses terhadap pinjaman bergulir, seperti yang diberikan oleh PT Jamsostek, dapat menjadi solusi bagi anggota dalam mengembangkan usaha mereka, khususnya di sektor peternakan sapi perah. Namun, masih banyak UMKM lain yang mengalami kendala permodalan dan bergantung pada pinjaman berbunga tinggi dari bank emok, yang berpotensi memperburuk kondisi ekonomi mereka. Melalui pendekatan berbasis edukasi dan pemberdayaan, PKM ini memberikan wawasan mengenai strategi manajemen koperasi, pentingnya akses pendanaan yang sehat, serta peran koperasi dalam mengurangi ketergantungan terhadap kredit informal. Luaran kegiatan ini berupa dokumen SOP sederhana pengelolaan koperasi, modul pelatihan manajemen koperasi berbasis komunitas, serta rekomendasi kebijakan internal koperasi yang disusun bersama peserta. Pengelolaan yang baik dan dukungan keberlanjutan melalui pendampingan, koperasi dapat bertransformasi menjadi instrumen pemberdayaan yang efektif, memperluas akses keuangan yang adil, dan memberikan kontribusi nyata terhadap penguatan ekonomi lokal berbasis potensi desa.
Pengaruh Pengetahuan Keuangan, Sikap Keuangan, dan Kepribadian terhadap Perilaku Pengelolaan Keuangan UMKM Kusumaningrum, Arini; Solihat, Iyak; Muhiban, Ayi; Ramdhani, Dahlan; Herlina, Herlina
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1765

Abstract

Penelitian ini bertujuan guna mengevaluasi seberapa besar pengaruh pengetahuan finansial, sikap terhadap keuangan, serta karakter kepribadian terhadap cara pengelola usaha skala Mikro, Kecil, dan Menengah (UMKM) mengatur keuangan mereka. Kenyataannya, tidak sedikit pelaku usaha yang masih belum memiliki keterampilan maupun kebiasaan manajemen keuangan yang memadai. Penelitian ini dilaksanakan dengan metode survei terhadap 385 pelaku UMKM yang berlokasi di wilayah Kecamatan Ngamprah, Kabupaten Bandung Barat. Studi ini memanfaatkan metode regresi linier berganda sebagai kerangka analitis dalam mengolah dan mengevaluasi data yang diperoleh. Hasil analisis menunjukkan bahwa ketiga variabel yang diteliti meliputi pemahaman keuangan, respons individu terhadap masalah keuangan, dan sifat kepribadian memiliki pengaruh yang signifikan serta memberikan kontribusi yang mengarah pada peningkatan pengelolaan finansial di kalangan pelaku UMKM.
Pengembangan Ekosistem Pariwisata Terpadu Melalui Kolaborasi Multi-Sektor di Pulau Belitung Erpurini, Wala; Leonandri, Dino Gustaf; Alamsyah, Nur; Muhiban, Ayi
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 2 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i2.885

Abstract

Pulau Belitung memiliki potensi pariwisata yang sangat besar, baik dari keindahan alam, keunikan budaya, maupun keramahtamahan masyarakatnya. Keberhasilan Belitung menjadi tuan rumah dalam rangkaian kegiatan G20 telah memberikan dampak positif terhadap citra dan pengakuan internasional atas kekuatan sektor pariwisata daerah ini. Namun demikian, untuk menjaga kesinambungan dan daya saing pariwisata Belitung pasca- G20, diperlukanpengembangan ekosistem pariwisata yang terpadu dan berkelanjutan melalui kolaborasi antar sektor. Kegiatan pengabdian masyarakat ini bertujuan untuk memfasilitasi diskusi dan kerja sama antara pemerintah, pelaku industripariwisata, komunitas lokal, pelaku seni budaya, dan sektor pendukung lainnya guna menyusun strategi pengembanganpariwisata secara holistik. Metode yang digunakan meliputi focus group discussion (FGD), pelatihan singkat, dan pemetaan potensi lokal. Hasil kegiatan menunjukkan bahwa sinergi antar sektor sangat diperlukan untuk membentuk ekosistem yang mendukung penguatan tema pariwisata Belitung, peningkatan kualitas layanan, serta pengembangan event-event wisata berbasis kearifan lokal. Penguatan kolaborasi ini diharapkan dapat menjadi fondasi dalam membangun pariwisata Belitung yang kompetitif, inklusif, dan berkelanjutan di masa mendatang.
ANALISIS PERBANDINGAN METODE PENDUKUNG KEPUTUSAN PEMILIHAN SKINCARE MENGGUNAKAN METODE SAW, WP, dan SMART Nuraeni, Yayang Ayu; Nurjanah, Noneng; Hendrawan, Satya Arisena; Muhiban, Ayi
TRANSFORMASI Vol 21, No 1 (2025): TRANSFORMASI
Publisher : STMIK BINA PATRIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56357/jt.v21i1.416

Abstract

Increasing public awareness of the importance of skin care to maintain health has encouraged the emergence of various products on the market. In recent years, the skincare industry has experienced very rapid growth. This study aims to enable users to choose skincare that is safe, appropriate, and in accordance with their facial skin type with the methods used being Simple Additive Weighting (SAW), Weighted Product (WP), and Simple Multi-Attribute Rating (SMART). The results of the calculation process based on the level of suitability, it was found that using the SAW and SMART methods was better than the WP method, namely with a percentage value of suitability between 99.85719% in the SAW method, 99.85715% in the WP method, and 99.85715% in the SMART method. So the SAW and SMART methods are the most relevant methods to solve the problem of providing loans.Keywords : Skincare, Simple Additive Weighting, Weighted Product, Simple Multi-Attribute Rating, Decision Support System.
The Influence of Online Customer Reviews and Trust on Purchasing Decisions on the Shopee Marketplace in the Community Unit 08, Pasirkaliki Urban Village, North Cimahi District, Cimahi City MUHIBAN, Ayi; ANGGRAENI, Dhea
Journal of Entrepreneurial and Business Diversity Vol. 3 No. 2 (2025): Journal of Entrepreneurial and Business Diversity. (April-June)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v3i2.343

Abstract

Purpose:This research was conducted on Shopee marketplace consumers in RW 08, Pasirkaliki Village, North Cimahi District, Cimahi City. The purpose of this study was to determine the influence of online customer reviews and trust on purchasing decisions, both partially and simultaneously.Methodology:The research method used in this study is descriptive and associative. The unit of analysis is individuals, namely Shopee marketplace consumers in RW 08, Pasirkaliki Village, North Cimahi District, Cimahi City. The sample in this study was 100 respondents. The sampling technique used in this study was based on certain considerations or criteria. The analysis method used was multiple linear regression analysis, and the validity and reliability of the research instrument were also tested.Findings:Based on the research results it shows that there is a partial and simultaneous influence on the online customer review and trust variables on the purchasing decision variables.Implication:The influence of online customer reviews on purchasing decisions is 43.8%, while the influence of trust on purchasing decisions is 12.4%. The influence of online customer reviews and trust on purchasing decisions is 56.2%.
The Influence of Brand Image and Brand Awareness on Consumer Purchasing Decisions of Fore Cimahi Coffee on the GoFood Platform MUHIBAN, Ayi; PUTRI, Adel Leani
Journal of Entrepreneurial and Business Diversity Vol. 3 No. 2 (2025): Journal of Entrepreneurial and Business Diversity. (April-June)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v3i2.344

Abstract

Purpose:This research was conducted on Kopi Fore Cimahi consumers on the GoFood platform in RT05 RW04, Padasuka Village. This study aimed to determine the influence of brand image and brand awareness on purchasing decisions, both partially and simultaneously.Methodology:The research method used in this study is descriptive and associative. In this study, the unit of analysis is all consumers who have purchased or consumed Kopi Fore Cimahi in the RT05 RW04 area of Padasuka Village. The sample in this study is 100 respondents, where sampling is taken with certain considerations or criteria.Findings:Based on the research results it shows that there is a good influence, both partially and simultaneously, on the brand image and brand awareness variables on the purchasing decision variables.Implication:The influence of brand image on purchasing decisions is 15.8%. The influence of brand awareness on purchasing decisions is 46.7%. The influence of brand image and brand awareness on purchasing decisions is 62.6%.
Analisis Pelaksanaan Strategi Perbankan Dalam Menghadapi Kejahatan Fraud Kartu Kredit Di BCA KCP Kota Baru Parahyangan Trisiani, Rini; Muhiban, Ayi
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 6: Oktober 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i6.11726

Abstract

Credit card crimes, including fraud and data misuse, have become a major challenge for banking and financial institutions. The purpose of this study is to analyze the implementation of banking strategies in addressing credit card fraud at BCA KCP Kota Baru Parahyangan. The research method used is descriptive qualitative. The findings show that BCA KCP Kota Baru Parahyangan has implemented various strategies, including the use of EMV (Euro, Mastercard, Visa) chips, OTP (One Time Password), machine learning–based transaction monitoring systems, layered verification procedures, regular internal audits, and customer education through the #AwasModus campaign. In addition, strategies are strengthened by employee training, inter-unit coordination, and cooperation with law enforcement agencies. These strategies demonstrate a strong commitment to integrating technology, human resources, and regulatory aspects in combating fraud threats. The conclusion and recommendations suggest that preventing credit card fraud requires simple digital education for the public, additional supervisory personnel, and staff rotation. The bank should optimize AI, Big Data, and surprise audits for early detection. Branch–head office coordination should be enhanced with case study–based training. Furthermore, a real-time alert system for customers is crucial to accelerate responses to suspicious transactions.
Co-Authors Akil, Rafiuddin Akil, Salsabila Andi Alamsyah Anggraeni, Dhea Dahlan Ramdhani, Dahlan Eka Yuliani Erpurini, Wala Herlina Herlina Hernawati Hernawati Istikomah Istikomah Iyak Solihat Kusuma, Bagus Arya Kusumaningrum, Arini Leonandri, Dino Gustaf Muliany, Febriyan Nur Alamsyah, Nur Nurjanah, Noneng PUTRI, Adel Leani Redjeki, Finny Rukmi Juwita Saepuloh, Cepi Satya Arisena Hendrawan, Satya Arisena Supri Hartini, Supri Syujak, Ahmad Rois Tiara, Tiara Trisiani, Rini Yanti Setianti Yayang Ayu Nuraeni