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All Journal Mimbar Administrasi Konstitusi: Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Kajian Administrasi Publik dan ilmu Komunikasi Studi Administrasi Publik dan ilmu Komunikasi
Mira Sukma
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Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Mimbar Administrasi

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Faktor-Faktor Kunci Keberhasilan Pengembangan Kapasitas Organisasi di Era Digital Firman Firman; Lusia Lestina Halawa; Mira Sukma; Evlin Limbong; Rika Sartika
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 22 No. 1 (2025): April : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/7t51zw18

Abstract

Digital transformation has become a major driver of organizational change across sectors. However, many organizations still fail to build adequate capacity due to a lack of understanding of the critical success factors in the digital era. This study aims to identify and analyze key elements that influence the success of capacity development in organizations facing digital disruption. Using a descriptive qualitative approach, data were collected through literature reviews and case analyses of organizations that successfully implemented digital transformation. The findings indicate that success is determined by the synergy of four primary factors: transformational leadership, adaptive organizational culture, human resource competence, and technological readiness. These factors operate not in isolation but as a mutually reinforcing managerial ecosystem. Visionary leadership shapes innovative culture; supportive culture enhances HR capabilities; and competent HR facilitates optimal use of technology. This study contributes theoretically by offering an integrative and practical model that can serve as a strategic guide for organizations aiming to enhance their internal capacity sustainably in the face of digital complexity.
Pemanfaatan Teknologi Informasi dan Komunikasi untuk Meningkatkan Akses Pasar Produk Perikanan Mira Sukma; Firman Firman; Gea Ananda Putri Septiyanti; Nanditha Dwi Zirani; Sherlina Sonia Putri
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 22 No. 1 (2025): April : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v22i1.2953

Abstract

The utilization of information and communication technology (ICT) has become a strategic instrument in expanding market access for fishery products, especially for small-scale enterprises in coastal areas. This study aims to examine the forms of ICT utilization in fisheries marketing, identify the barriers faced by business actors, and analyze its impact on market access expansion. The research employed a qualitative descriptive method by reviewing 15 national and international scientific journals. The findings show that the use of digital marketplaces such as Aruna and Shopee, as well as social media platforms like Instagram and WhatsApp, has positively contributed to increased sales volume, wider geographic market reach, and reduced promotional costs. However, the adoption of ICT still encounters barriers such as low digital literacy, limited internet infrastructure, and lack of trust in digital systems. This study emphasizes the necessity of institutional support and digital literacy training to accelerate inclusive digital transformation in the fisheries sector. The study contributes to the development of relevant and sustainable technology-based marketing strategies for fishery MSMEs in Indonesia.
Co-Authors Evlin Limbong Firman Firman Gea Ananda Putri Septiyanti Lusia Lestina Halawa Nanditha Dwi Zirani Pangestoeti, Wahyu Rika Sartika Sherlina Sonia Putri