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All Journal Journal of Management and Bussines (JOMB) Mimbar Administrasi
Sophia Kumala Dewi
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Environmental Science Social Sciences Other

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Analisis Etika dan Materialisme dalam Iklan Kontemporer sebagai Strategi Branding di Era Digital Rr. Ajeng Jelita Cahya Lazuardyne; Siti Amilatus Sholikha; Thouresyah Aprillia; Sophia Kumala Dewi; Mutammima Mutammima; Sukron Makmur; Putri Hikmatul Izza
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 22 No. 1 (2025): April : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v22i1.2778

Abstract

This study aims to analyze the interplay between ethical values and materialism in digital advertising and its impact on branding strategies in the digital era. Using a qualitative literature review approach, the study evaluates 25 national and international journals discussing contemporary ethical dilemmas, such as visual manipulation, transparency issues, and consumerist values in advertising. The findings highlight that while materialism can enhance brand imagery, it risks breaching ethical standards without alignment to honesty and social responsibility. The study also underscores the relevance of Islamic ethical values—such as as-sidq and amanah—in building sustainable branding. Ethical awareness in digital advertising is not just normative but a long-term branding strategy
Manajerial Mengimplementasikan dan Mengevaluasi Kebijakan dalam Penentuan Struktur Modal Putri Hikmatul Izza; Amirotun Nisya; Sophia Kumala Dewi; Mutammima, Mutammima; Muhammad Ifan Wahyu Abdillah; Muhammad Inwan Rosyadi
Journal of Management and Bussines (JOMB) Vol. 7 No. 4 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/1mt8c737

Abstract

 
Co-Authors Amirotun Nisya Muhammad Ifan Wahyu Abdillah Muhammad Inwan Rosyadi Mutammima Mutammima Mutammima, Mutammima Putri Hikmatul Izza Rr. Ajeng Jelita Cahya Lazuardyne Siti Amilatus Sholikha Sukron Makmur Thouresyah Aprillia