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All Journal Jurnal Manajemen Bisnis Kewirausahaan Mimbar Administrasi
Rr. Ajeng Jelita Cahya Lazuardyne
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Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Analisis Etika dan Materialisme dalam Iklan Kontemporer sebagai Strategi Branding di Era Digital Rr. Ajeng Jelita Cahya Lazuardyne; Siti Amilatus Sholikha; Thouresyah Aprillia; Sophia Kumala Dewi; Mutammima Mutammima; Sukron Makmur; Putri Hikmatul Izza
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 22 No. 1 (2025): April : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v22i1.2778

Abstract

This study aims to analyze the interplay between ethical values and materialism in digital advertising and its impact on branding strategies in the digital era. Using a qualitative literature review approach, the study evaluates 25 national and international journals discussing contemporary ethical dilemmas, such as visual manipulation, transparency issues, and consumerist values in advertising. The findings highlight that while materialism can enhance brand imagery, it risks breaching ethical standards without alignment to honesty and social responsibility. The study also underscores the relevance of Islamic ethical values—such as as-sidq and amanah—in building sustainable branding. Ethical awareness in digital advertising is not just normative but a long-term branding strategy
Analisis WMCC (Weighted Marginal Cost of Capital) sebagai Indikator Optimalisasi Struktur Modal pada Perusahaan Manufaktur di Indonesia Rr. Ajeng Jelita Cahya Lazuardyne; Yeni Lita Sari; Naila Aqidatul Ulya; Fitria Nabila; Nikmatul Husnah
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2495

Abstract

Determining the optimal capital structure is a critical element in corporate financial decision-making, particularly in capital-intensive sectors such as manufacturing. This study aims to examine the role of Weighted Marginal Cost of Capital (WMCC) as an evaluative indicator for optimizing capital structure in Indonesian manufacturing companies. A literature review approach was employed by analyzing 26 relevant national and international journals, both theoretically and contextually. The findings indicate that WMCC offers a more accurate assessment of additional financing efficiency compared to WACC, as it reflects the marginal cost of each new unit of capital raised. Key factors influencing WMCC include corporate governance, risk disclosure, macroeconomic stability, and ownership structure. These results imply the need for adopting WMCC in corporate financial management as a more precise foundation for evaluating investment decisions and funding strategies.
Co-Authors Fitria Nabila Mutammima Mutammima Naila Aqidatul Ulya Nikmatul Husnah Putri Hikmatul Izza Siti Amilatus Sholikha Sophia Kumala Dewi Sukron Makmur Thouresyah Aprillia Yeni Lita Sari