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All Journal Indonesian Journal of Advanced Research (IJAR) Journal of Education Transportation and Business
Siallagan, Selvia Santa Maria
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Transportation

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Marketing Planning for Melted Banana Chips Alya Ega; Simanjuntak, Naomi; Siallagan, Selvia Santa Maria; Saragih, Lenti Susana
Indonesian Journal of Advanced Research Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v2i12.7056

Abstract

Marketing Plan for Melted Banana Chips at Lymivi Chips Micro Business. This research aims to determine the marketing plan for the Lymivi Chips melted banana chips microbusiness in 2023 as a business unit that has just been initiated and has brilliant sales. Data analysis uses library study observation techniques and questionnaires. Observation is expressing a direct observation of an object. The company does not implement sales targets. Based on the results of the analysis of internal and external factors by maximizing strengths and exploiting existing opportunities as well as minimizing weaknesses and threats from outside by improving the quality of melted banana chips products and services to consumers, looking for potential new supplier areas, promotion via the internet and mass media and additional personnel as a company salesperson, and if you buy fishing rods you get free shipping. The strategy implemented by the company is a marketing mix strategy which consists of a product strategy using a packaging system using plastic vacuum, a pricing strategy based on competitor prices, and the main selling price for determining the selling price of melted banana chips, the company's distribution strategy through local sales around the fishing line, company promotion strategy with a good company name and through social media.
Pengaruh Strategi Promosi Digital Terhadap Peningkatan Volume Penjualan pada Omodelicius Asdini, Indri Sri; Sihotang, Teresia Bunga Veronika; Pakpahan, Junedi Sugianto; Siallagan, Selvia Santa Maria; Agusti, Ivo Selvia
Journal of Education Transportation and Business Vol 2, No 2 (2025): Desember 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetbus.v2i2.7688

Abstract

Perkembangan teknologi digital membawa perubahan besar dalam strategi pemasaran modern, khususnya pada sektor Usaha Mikro, Kecil, dan Menengah (UMKM). Penelitian ini bertujuan untuk mengetahui pengaruh strategi promosi digital terhadap peningkatan volume penjualan pada UMKM Omodelicius. Metode penelitian yang digunakan adalah penelitian kuantitatif dengan pendekatan asosiatif kausal. Sampel penelitian berjumlah 100 responden yang ditentukan menggunakan teknik purposive sampling dan pengumpulan data dilakukan melalui kuesioner berbasis Google Form. Analisis data menggunakan uji validitas, reliabilitas, asumsi klasik, regresi linear sederhana, uji t, dan koefisien determinasi dengan bantuan SPSS versi 23. Hasil penelitian menunjukkan bahwa strategi promosi digital berpengaruh signifikan terhadap volume penjualan dengan nilai sig 0.004 0.05. Namun arah pengaruh menunjukkan hubungan negatif dengan koefisien regresi -0.306, sehingga semakin tinggi intensitas strategi promosi digital justru menurunkan volume penjualan. Nilai R Square sebesar 0.083 menunjukkan bahwa strategi promosi digital hanya berkontribusi sebesar 8,3% terhadap perubahan volume penjualan, sementara 91,7% dipengaruhi faktor lain. Dengan demikian, strategi promosi digital yang digunakan Omodelicius dinilai belum efektif dan perlu dievaluasi lebih lanjut.
Co-Authors Alya Ega Asdini, Indri Sri Ivo Selvia Agusti Pakpahan, Junedi Sugianto Saragih, Lenti Susana Sihotang, Teresia Bunga Veronika Simanjuntak, Naomi