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All Journal Dharmas Education Journal (DE_Journal) Indonesian Journal of Advanced Research (IJAR) Jurnal Intelek Insan Cendikia
Saragih, Lenti Susana
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ANALISIS PERKEMBANGAN TEKNOLOGI TERHADAP STRATEGI KOMUNIKASI DALAM PEMASARAN INTERNASIONAL Hafiza, Hafiza; Simarmata, Maygel Maniar; Syaharani, Raissa Sakira; Sihaloho, Sarah Debora; Sefin, Sefin; Saragih, Lenti Susana
Dharmas Education Journal (DE_Journal) Vol 3 No 2 (2022): Desember
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Univesitas Dharmas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56667/de_journal.v3i2.1423

Abstract

Penelitian ini bertujuan untuk bertujuan untuk mengetahui Pengaruh Penggunaan Media Pembelajaran Assamblr Edu terhadap Keterampilan Menulis Teks Puisi Siswa Kelas X SMA Markus Medan Tahun Pembelajaran 2024/2025.Jenis penelitian ini adalah penelitian kuantitatif quasi eksperimen dengan desain penelitian One grup pretest dan posttest design. Populasi dalam penelitian ini adalah seluruh siswa kelas X SMA Markus Medan Tahun pembelaran 2024/2025 berjumlah 96 orang yang terbagi tiga kelas dan yang menjadi sampel dalam penelitian ini adalah  kelas X-1 sebanyak 32 siswa yang ditentukan dengan teknik Samping insidental. Teknik analisis data yang digunakan adalah uji normalitas menggunakan uji F, uji homogenitas dan uji hipotesis. Setelah dilakukan penelitian untuk pretest dan posttest Penggunaan Media Pembelajaran Assamblr Edu, diperoleh nilai rata-rata pretest yaitu 53,21 dengan simpangan baku 11,3 dan nilai rata-rata pada posttest yaitu 78,01 dengan simpangan baku 8,63. Dari hasil pengujian hipotesis dalam penelitian ini dilakukan uji “t” pada taraf signifikan ⍺ =0,05, diperoleh thitung > ttabel (10.49 > 1.99), dengan demikian bahawa H0 ditolak, dan Ha diterima. Hasil uji prasyarat data pretest dan posttest menyatakan sampel terdistribusi normal dan homogen.Maka dapat disimpulkan bahwa terdapat Pengaruh Penggunaan Media Pembelajaran Assamblr Edu terhadap Keterampilan Menulis Teks Puisi Siswa Kelas X SMA Markus Medan Tahun Pembelajaran 2024/2025.
Analysis of Starbucks Marketing Strategy to Become a Luxury Brand Naibaho, Nelly Artha; Manurung, Olivia Theresia; Jelita, Putri Dwi; Saragih, Lenti Susana
Indonesian Journal of Advanced Research Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v2i12.7054

Abstract

The goal of a marketing strategy is of course to create added value for customers and achieve superiority over competitors in the market. Starbucks is one of the largest and most successful coffee companies in the world. In this case study, an analysis of Starbucks' marketing strategy is carried out so that it can become a luxury brand. Starbucks has and established a very strong marketing strategy and focuses on changing their brand image to be more exclusive and luxurious. This case study was completed through research using the internet searching method where information was obtained from various references, journals and articles. So it has been found that the marketing strategy by Starbucks includes; (1) always innovating products, (2) adding various menu variants, (3) offering merchandise, (4) outlets spread across various cities, (5) word of mouth marketing strategy, (6) building a loyalty program, (7) premium pricing strategy, (8) supporting social movements, (9) providing various attractive promotions, (10) using gimmicks. By implementing this excellent strategy, Starbucks was able to rank first in the most popular coffee in the coffee sector. Starbucks is also able to become a luxury brand because Starbucks itself offers high quality coffee beans from all over the world.
Marketing Planning for Melted Banana Chips Alya Ega; Simanjuntak, Naomi; Siallagan, Selvia Santa Maria; Saragih, Lenti Susana
Indonesian Journal of Advanced Research Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v2i12.7056

Abstract

Marketing Plan for Melted Banana Chips at Lymivi Chips Micro Business. This research aims to determine the marketing plan for the Lymivi Chips melted banana chips microbusiness in 2023 as a business unit that has just been initiated and has brilliant sales. Data analysis uses library study observation techniques and questionnaires. Observation is expressing a direct observation of an object. The company does not implement sales targets. Based on the results of the analysis of internal and external factors by maximizing strengths and exploiting existing opportunities as well as minimizing weaknesses and threats from outside by improving the quality of melted banana chips products and services to consumers, looking for potential new supplier areas, promotion via the internet and mass media and additional personnel as a company salesperson, and if you buy fishing rods you get free shipping. The strategy implemented by the company is a marketing mix strategy which consists of a product strategy using a packaging system using plastic vacuum, a pricing strategy based on competitor prices, and the main selling price for determining the selling price of melted banana chips, the company's distribution strategy through local sales around the fishing line, company promotion strategy with a good company name and through social media.
Pengaruh Perkembangan Teknologi Informasi Terhadap Pasar Global Barus, Dariz Radyananda; Simangunsong, Joy Stevani; Ginting, Sinta Engelika Br; Saragih, Lenti Susana
Jurnal Intelek Insan Cendikia Vol. 1 No. 4 (2024): JUNI 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Di era digital, kemajuan teknologi informasi telah membawa dampak signifikan pada berbagai sektor, termasuk ekonomi dan bisnis. Penelitian ini bertujuan untuk mendalami pengaruh teknologi informasi, khususnya media sosial, terhadap strategi pemasaran global. Dengan metode kualitatif melalui studi literatur, penelitian ini mengungkap bahwa digitalisasi ekonomi Indonesia telah mengubah model bisnis konvensional menjadi berbasis digital, memungkinkan pengurangan biaya operasional dan penyediaan layanan yang lebih baik. Teknologi informasi juga telah mengubah cara perusahaan berinteraksi dengan pelanggan, memfasilitasi perdagangan lintas batas, dan memungkinkan kolaborasi global. Selain itu, teknologi informasi mempengaruhi perilaku konsumen dengan memudahkan akses informasi produk dan transaksi elektronik. Integrasi media sosial dalam strategi pemasaran global menjadi kunci kesuksesan perusahaan di pasar global yang dinamis. Namun, tantangan seperti keamanan data perlu diatasi. Secara keseluruhan, teknologi informasi memberikan peluang bagi perusahaan kecil dan menengah untuk bersaing di pasar global, meningkatkan efisiensi, inovasi, dan responsivitas terhadap kebutuhan pasar.
Co-Authors Alya Ega Barus, Dariz Radyananda Br Ginting, Isabelina Br Purba, Melda Susanti Ginting, Sinta Engelika Br Hafiza, Hafiza Jelita, Putri Dwi Manik, Renata Manurung, Olivia Theresia Naibaho, Nelly Artha Sefin, Sefin Siallagan, Selvia Santa Maria Sihaloho, Sarah Debora Simangunsong, Joy Stevani Simanjuntak, Naomi Simarmata, Maygel Maniar Sinaga, Betrix Sitompul, Maria Soniati Syaharani, Raissa Sakira