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All Journal Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Indonesian Journal of Advanced Research (IJAR)
Nabila, Nadia Muthi
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences

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Corporate Communication in Growing Internal Relations of Employees PT. Pupuk Indonesia Sales Department Region 1 North Sumatera Nabila, Nadia Muthi; Zulkarnain , Iskandar; Kurniawati, Dewi
Indonesian Journal of Advanced Research Vol. 3 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v3i1.7922

Abstract

his research aims to analyze how corporate communication activities foster internal relationships between employees of PT. This research uses a qualitative approach to describe the data findings and data analysis carried out. Researchers used data analysis using the Miles Huberman and Saldana method which includes data condensation, data display, and then drawing conclusions. The research results that researchers found that corporate communication was carried out by PT Pupuk Indonesia Sales Department Regional 1 using the employee relations stages, downward communication through direction and coordination carried out directly through meetings, and indirect communication through communication media such as WhatsApp and Zoom, as well as providing training, rewarding and motivational education programs to employees. The novelty found in this research as a differentiator from similar research that has been carried out previously is the use of corporate communication theory combined with employee relations theory to analyze phenomena that occur in the research object.
STRATEGI CUSTOMER RELATIONSHIP MANAGEMENT HONDA ARISTA SUDIRMAN PEKANBARU Nabila, Nadia Muthi; Nurdin, Nurdin
Jurnal Riset Mahasiswa Dakwah dan Komunikasi Vol 6, No 1 (2024)
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jrmdk.v6i1.31538

Abstract

Hubungan baik dengan pelanggan merupakan hal yang penting dalam upaya pengembangan perusahaan. Setiap bagian dalam perusahan bertanggungjawab dalam membangun hubungan baik, menjaga nama baik dan mempertahankan kualitas pelayanan. Tujuan penelitian ini untuk mengetahui strategi customer relationship management (CRM) Honda Arista Sudirman Pekanbaru. Metode yang digunakan pada penelitian ini adalah metode kualitatif dengan pendekatan deskriptif. Data diperoleh melalui teknik wawancara, obserbasi dan penelusuran dokumen. Hasil yang ditemukan pada penelitian ini adalah Honda Arista Sudirman Pekanbaru menerapkan empat strategi customer relationship management (CRM) yang dikemukakan oleh Peppers dan Roger yang berisikan identifications of customers (identifikasi pelanggan), differentiate customers (diferensiasi pelanggan), interact with customers (interaksi dengan pelanggan), dan customize some aspects (penyesuaian beberapa aspek).
Co-Authors Dewi Kurniawati Nurdin Nurdin Zulkarnain , Iskandar