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Faradila, Fitra
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Analisis Studi Kelayakan Bisnis UMKM Es Kacang Merah “Warung Bento” Ditinjau dari Aspek Pasar, Pemasaran dan Finansial Makruf, Amar; Faradila, Fitra; Renaldi, Ahmad; Prastio, Apelien Erico; Kurmanaedy, M Diaz; Hustia, Anggreany
Jurnal Ilmiah Multidisipin Vol. 3 No. 6 (2025): Jurnal Ilmiah Multidisiplin, Juni 2025
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60126/jim.v3i6.1024

Abstract

Penelitian ini bertujuan untuk menganalisis kelayakan bisnis UMKM Es Kacang Merah Warung Bento di Kota Palembang ditinjau dari tiga aspek utama, yaitu aspek pasar, pemasaran, dan finansial. Penelitian menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi. Hasil analisis aspek pasar menunjukkan bahwa produk memiliki daya tarik tinggi dan menjangkau berbagai segmen konsumen dari berbagai usia dan profesi, dengan struktur pasar bersifat persaingan monopolistik. Aspek pemasaran masih bersifat konvensional, namun memiliki potensi besar untuk dikembangkan melalui digitalisasi promosi dan integrasi ke platform pesan-antar. Dari aspek finansial, usaha menunjukkan kinerja yang sangat baik dengan pendapatan bulanan sebesar Rp135.000.000 dan laba bersih sebesar Rp109.626.560. Perhitungan kelayakan investasi menghasilkan Payback Period 1,75 tahun, Net Present Value (NPV) sebesar Rp501.878.637, Internal Rate of Return (IRR) diperkirakan sebesar 35–38%, dan Break Even Point (BEP) tercapai pada 1.534 porsi, jauh di bawah realisasi penjualan aktual. Temuan ini menunjukkan bahwa usaha Es Kacang Merah Warung Bento layak dikembangkan lebih lanjut, baik secara operasional maupun finansial, dengan strategi digitalisasi pemasaran sebagai langkah penguatan yang direkomendasikan.
PERAN NEUROPARENTING DALAM PEMANFAATAN APE UNTUK STIMULASI KOGNITIF ANAK USIA DINI Faradila, Fitra
Islamic Studies Journal for Social Transformation Vol 9 No 2 (2025)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/isjoust.v9i2.12715

Abstract

This study aims to examine in depth the integrative role of the neuroparenting approach and the use of Educational Play Tools (APE) in stimulating the cognitive development of early childhood. Neuroparenting is based on neuroscience, focusing on parenting patterns that are in line with the stages of child brain development, enabling parents to provide optimal and targeted stimulation. The method used is descriptive qualitative with a literature study approach. This study integrates two main theoretical frameworks: Piaget's theory of children's cognitive development stages and Vygotsky's theory, which emphasizes the importance of social interaction and the concept of the Zone of Proximal Development (ZPD). The combination of these theories provides a comprehensive basis for understanding how stimulation that is aware of neurological processes can be mediated through play tools. The results of the theoretical study show that the implementation of the role of neuroparenting in the use of APE can significantly increase the effectiveness of cognitive stimulation. This occurs because multisensory activities and warm emotional interactions, in accordance with the principles of neuroparenting, are able to activate various areas of the child's brain simultaneously and in an integrated manner. This integration also strengthens the vital role of parents as the main facilitators in the process of learning and cognitive development of children. However, this study still has limitations due to its theoretical nature and lack of empirical data from field practice.
Co-Authors Hustia, Anggreany Kurmanaedy, M Diaz Makruf, Amar Prastio, Apelien Erico Renaldi, Ahmad