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All Journal Jurnal Pengabdian Masyarakat Sains dan Teknologi Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Indah Syari
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Optimalisasi Media Sosial Untuk Meningkatkan Performa Pemasaran UMKM: Studi Kasus pada Lapak Kirani Kota Bima Ita Purnama; Nufus Al Maidah; Indah Syari
Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Vol. 2 No. 3 (2025): Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksinyata.v2i3.1751

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in national economic growth. In today’s digital era, leveraging technology—particularly social media—has become an essential marketing strategy to ensure business sustainability. Lapak Kirani, a culinary MSME located in Bima City, has faced challenges in optimizing social media as a promotional tool. This community service program aimed to assist Lapak Kirani in independently managing digital marketing by providing training on social media account creation, promotional content development, and effective caption writing. The implementation method consisted of four stages: observation, socialization, mentoring, and evaluation. The results indicated an improvement in the MSME owner's understanding and skills in executing digital marketing strategies. This assistance is expected to expand product marketing reach and enhance the competitiveness of MSMEs in a sustainable manner.
Sosialisasi Pentingnya Etika Bisnis dalam Aktivitas Produksi UMKM Telur Asin di Kelurahan Penanae Kota Bima Kartin Aprianti; Nufus Al Maidah; Sarina Sarina; Fauzan Fauzan; Indah Syari; Nurbaity Raodatun Nadita
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 4 No. 3 (2025): Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v4i3.668

Abstract

This research was conducted with the aim of helping MSME actors, particularly salted egg MSMEs in Penanae Village, to understand the importance of applying business ethics principles in their operations to create a good business system. This is also important to establish a healthy relationship between MSME actors and consumers. The method offered to partners/UMKM is in the form of education/socialization using LEAFLETS conducted door to door. The material provided in the leaflet includes discussions on (1) The Role of Ethics in Business for UMKM actors, (2) Benefits of Business for UMKM actors, (3) Application of ethical principles in business activities such as finance, marketing, production, and HR. The results of the education show a change in participants' responses, with a better understanding of attitudes and knowledge regarding business ethics.
Co-Authors fauzan Fauzan Ita Purnama Kartin Aprianti Nufus Al Maidah Nurbaity Raodatun Nadita Sarina Sarina