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All Journal Konstelasi: Konvergensi Teknologi dan Sistem Informasi Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Putri, Ranny Ismawati
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Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance

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The Pengaruh Electronic Word of Mouth (E-WOM) dan Persepsi Harga terhadap Keputusan Pembelian pada Marketplace Shopee Putri, Ranny Ismawati; Purbaningrum, Catarina Wahyu Dyah
KONSTELASI: Konvergensi Teknologi dan Sistem Informasi Vol. 5 No. 1 (2025): Juni 2025
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/konstelasi.v5i1.11381

Abstract

The purpose of this study was to determine whether electronic word of mouth (e-Wom) and price perceptions partially and or simultaneously influence purchasing decisions at the Shopee marketplace. The research location is Gunung Kidul University, Yogyakarta. The analysis method used is descriptive quantitative with non-probability sampling technique with purposive sampling approach. The research instrument used a questionnaire via google form which has been tested for validity and reliability with SPSS 26. The results of the overall validity test of the statement items are valid and reliable. Descriptively, the statement items presented get a score in the agree category. Based on statistical tests, there are no problems in either the classical assumption test, multiple linear regression test or hypothesis testing. This research model is normally distributed based on the Kolmogorov Smirnov and P-Plot tests. There is no multicollinearity because the tolerance value is 0.787> 0.10 and the VIF value is 1.270 < 10.00. The Glejser test results show that there are no symptoms of heteroscedasticity. The r test shows that the correlation between X and Y is 0.462 with a strong or moderate category. The r2 test has a value of 0.214, which means that X1 and X2 are able to explain Y by 21.4%. The t value of X1 and X2> t table, namely 2.598 and 6.003> 1.968. The results of f count> f table, namely 36.312> 3.029. So it can be concluded that partially or simultaneously, e-wom and price perceptions have a significant effect on purchasing decisions on the Shopee marketplace by Gunung Kidul University students. Suggestions for future research with similar titles can use or add other variables that can contribute more to the dependent variable.
The Pengaruh Electronic Word of Mouth (E-WOM) dan Persepsi Harga terhadap Keputusan Pembelian pada Marketplace Shopee Putri, Ranny Ismawati; Purbaningrum, Catarina Wahyu Dyah
KONSTELASI: Konvergensi Teknologi dan Sistem Informasi Vol. 5 No. 1 (2025): Juni 2025
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/konstelasi.v5i1.11381

Abstract

The purpose of this study was to determine whether electronic word of mouth (e-Wom) and price perceptions partially and or simultaneously influence purchasing decisions at the Shopee marketplace. The research location is Gunung Kidul University, Yogyakarta. The analysis method used is descriptive quantitative with non-probability sampling technique with purposive sampling approach. The research instrument used a questionnaire via google form which has been tested for validity and reliability with SPSS 26. The results of the overall validity test of the statement items are valid and reliable. Descriptively, the statement items presented get a score in the agree category. Based on statistical tests, there are no problems in either the classical assumption test, multiple linear regression test or hypothesis testing. This research model is normally distributed based on the Kolmogorov Smirnov and P-Plot tests. There is no multicollinearity because the tolerance value is 0.787> 0.10 and the VIF value is 1.270 < 10.00. The Glejser test results show that there are no symptoms of heteroscedasticity. The r test shows that the correlation between X and Y is 0.462 with a strong or moderate category. The r2 test has a value of 0.214, which means that X1 and X2 are able to explain Y by 21.4%. The t value of X1 and X2> t table, namely 2.598 and 6.003> 1.968. The results of f count> f table, namely 36.312> 3.029. So it can be concluded that partially or simultaneously, e-wom and price perceptions have a significant effect on purchasing decisions on the Shopee marketplace by Gunung Kidul University students. Suggestions for future research with similar titles can use or add other variables that can contribute more to the dependent variable.
Economic and Digital Literacy for Community Empowerment in Lumbung Mataraman Tourism Purbaningrum, Catarina Wahyu Dyah; Putri, Ranny Ismawati
Jurnal AGRISEP JURNAL AGRISEP VOL. 25 NO. 01 2026 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.25.01.57-70

Abstract

This study aims to examine the simultaneous and partial effects of economic literacy and digital literacy on the empowerment of local communities at the Lumbung Mataraman tourist attraction. The research method used was quantitative. The study population included 4,405 residents, with 115 of them being part of the sample. Then, we tested the data to make sure it was valid and that it followed a normal distribution. The results passed all statistical tests. The correlation coefficient analysis shows a weak relationship. However, there is a good connection between economic literacy and digital literacy with community empowerment. The test shows that economic literacy does not have much of an effect on empowerment, but digital literacy does. Together, these two things have a big impact on empowerment. It was concluded that empowerment is more effective when combined with digital literacy. However, economic literacy also plays a supporting role in empowering the local community at the Lumbung Mataraman tourist attraction.
Co-Authors Catarina Wahyu Dyah Purbaningrum, Catarina Wahyu Dyah