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All Journal Jurnal Ilmiah Manajemen dan Bisnis Jurnal Pengabdian Sosial
Namira, Ananda
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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What Makes Them Stay? The Important Role of Employee Value Proposition in Retaining Frontliner Retail Namira, Ananda; Pramesti, Muthia
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 1 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i1.6092

Abstract

Amidst massive digital disruption, the retail industry faces its highest employee turnover rate, making the retention of frontline workers—who are crucial for operations and customer experience—a pressing strategic issue. This study investigates factors influencing frontliners' intention to stay (ITS). It examines the influence of the Employee Value Proposition (EVP) on ITS, with the Psychological Contract (PC) and Perceived Organizational Support (POS) as potential mediators. Adopting a mixed-methods approach, this study surveyed 269 frontline workers, with quantitative data analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM). The analysis was then deepened by qualitative interviews to provide a richer interpretation of the findings. The results reveal a key finding: the transactional aspect of the EVP, encompassing compensation and tangible benefits, significantly and positively influences the intention to stay. Conversely, relational aspects like the psychological contract and perceived organizational support were found to have no significant influence. Furthermore, PC and POS also proved ineffective as mediators in the relationship between EVP and ITS. This finding implies that for today's retail frontliners, concrete economic elements are more powerful drivers of loyalty than psychological bonds or emotional support. The study provides clear strategic guidance for retail managers to prioritize transactional incentives in their efforts to curb high turnover rates and enhance workforce stability.
Edukasi Bahaya LGBT bagi Remaja di SMAN 2 Kelurahan Gajah Sakti Kecamatan Mandau Qomariah, Siti; Ningsih, Gadis Yulia; Salwa, Samaratus; Rizwandi, Muhammad; Alfitrah, M Yazid; Larassati, Larassati; Melia, Fransisca Putri; Namira, Ananda; Suhendra, Afni; Niallah, Shoffyah Athyah
Jurnal Pengabdian Sosial Vol. 2 No. 11 (2025): September
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/y09ajf87

Abstract

LGBT merupakan suatu identitas sexual yang dianggap ‘berbeda’ daripada heterosexual yang menjadi identitas seksual mayoritas dan dianggap normal oleh masyarakat. Dan tidak dipungkiri sebagai kelompok minoritas seksual yang dianggap berbeda ini sering kali mendapat stigma atau pelabelan negatif yang berakhir dengan diskriminasi dari kelompok mayoritas, sehingga haknya dalam berserikat, berekspresi dan menyatakan pendapat sebagai individu menjadi terbatas. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan, bahaya LGBT pada siswa SMAN 2 Kecamatan Mandau. Program dilaksanakan selama satu hari, dimulai dengan penyuluhan interaktif, dan tanya jawab. Siswa yang terlibat sebanyak 150 siswa terlibat aktif dalam seluruh rangkaian kegiatan.Metode yang digunakan mencakup pendekatan edukatif partisipatif, dan pendampingan intensif. Hasil observasi menunjukkan adanya peningkatan signifikan dalam pemahaman siswa terkait LGBT. Respons siswa yang antusias, keterlibatan guru sebagai pendamping, menunjukkan bahwa kegiatan ini berdampak luas tidak hanya secara individu, tetapi juga pada lingkungan sekolah dan keluarga. Kegiatan ini membuktikan bahwa pendekatan edukatif yang terstruktur serta menjadi model kolaborasi yang dapat direplikasi di sekolah lain.
Co-Authors Alfitrah, M Yazid Larassati, Larassati Melia, Fransisca Putri Muthia Pramesti, Muthia Niallah, Shoffyah Athyah Ningsih, Gadis Yulia Rizwandi, Muhammad Salwa, Samaratus Siti Qomariah, Siti Suhendra, Afni