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All Journal Jurnal Pengabdian Masyarakat
Harahap, Renaldy
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Religion Computer Science & IT Education Library & Information Science Social Sciences

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Pengabdian Masyarakat Pembuatan Website Umkm Oleh-Oleh Tiga Putri Abdillah, Muhammad Syarif; Wulan, Nur; Sitorus, Dicky Andreas; Ramadhan, Fahmi; Pratama, Wahyu; Fauzi, Ilham; Harahap, Renaldy
Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): Juni 2025
Publisher : Unity Academy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70340/japamas.v4i1.190

Abstract

His study aims to develop a website for the MSME "Oleh-Oleh 3 Putri" to enhance its digital marketing. The methodology includes partner needs analysis, interface design using HTML, CSS, and JavaScript, and the implementation of basic e-commerce features such as a product catalog (20 items), a shopping cart, and a contact page. During the development phase, 100% of the partner’s needs were met based on interviews and direct observation. Internal testing demonstrated 90% ease of navigation according to evaluations by 15 users, along with an 80% improvement in the MSME owner’s knowledge in managing website content through intensive training. Although not yet officially launched, 95% positive feedback was obtained from potential customers regarding visual design and product information through a limited survey. Technical challenges such as payment integration and cybersecurity have been identified as priorities for further development. The main conclusion is that the website is ready to serve as a digital marketing tool for the MSME, with recommendations for phased implementation and ongoing technical support.
Co-Authors Fahmi Ramadhan, Fahmi ILHAM FAUZI Muhammad Syarif Abdillah, Muhammad Syarif Nur Wulan, Nur Sitorus, Dicky Andreas Wahyu Pratama